Brand Like a Human: How to Build a Brand That Connects

📢 Join us for our Lunch & Learn at Blue Mesa Grill in Addison. Come hungry and ready to connect!

Meet our Speaker: Carolyn Cummins is a speaker, marketing coach, and long-time yoga teacher who brings a grounded, human approach to both entrepreneurship and wellness. With more than 30 years of experience in marketing, sales leadership, and small business development, she now runs Santosha Solutions, where she helps entrepreneurs and small business owners clarify their messaging, build authentic brands, and create content that truly connects with the people they want to serve.
Her path to this work has always been shaped by a holistic mindset. Carolyn has been practicing yoga since 2006 and credits the practice with helping her recover from endurance events like marathons and century rides. That experience opened the door to a deeper study of mind-body health and eventually inspired her to leave the corporate world to teach yoga full time. She has since earned multiple certifications, taught throughout Texas, and owned a hot yoga studio, all while witnessing firsthand how clarity, consistency, and connection support transformation on and off the mat.
Today Carolyn blends her marketing expertise with the perspective of someone who understands what it means to serve the whole person. She helps business owners communicate their value with intention, build meaningful relationships with their audience, and create messaging that feels aligned rather than transactional. Her approach resonates with holistic practitioners and purpose-driven professionals who want visibility without compromising their values.
On stage, Carolyn is known for her warm presence, quick wit, and ability to make every room feel welcoming. Whether she is leading a workshop or facilitating a conversation, she brings the same philosophy she learned through yoga: stay grounded, stay genuine, and meet people where they are.
When she is not helping clients with their marketing or speaking at events, you can find her enjoying live music in Georgetown or spending time with family.

Brand Like a Human: How to Build a Brand That Connects
In the holistic space, your work goes deeper than a service list or a marketing tagline. You support the whole person. Yet in a world filled with quick fixes and surface-level messaging, it can be challenging to communicate the depth, intention, and impact of what you offer. This session is created for wellness practitioners and heart-centered business owners who want their brand to reflect their values and resonate with the people they are truly meant to serve.
We explore how clarity, consistency, and connection help you build a brand that honors mind, body, spirit, business, budget, and planet while reaching clients who align with your mission.
You’ll learn the three essentials for authentic, values-driven branding:
Clarity
Your work is rooted in intention, so your messaging should be too. Together we identify the heart of your offer, who you serve best, and what sets your approach apart. When you can articulate your purpose and value with clarity, you attract clients who understand and appreciate the depth of what you do.
Consistency
Holistic professionals often juggle multiple roles, which can make marketing feel scattered. You’ll learn how to share your message in a steady, grounded way that builds trust over time. This includes showing up in the right places, speaking directly to what your clients care about, and keeping your presence aligned with your mission.
Connection
At the end of the day, people choose providers and service partners who make them feel understood. This section focuses on creating genuine, meaningful interactions that move your message beyond explanation and into expansion. You’ll discover simple ways to foster relationships, deepen referrals, and cultivate a community that feels aligned on every level.
This is not a session about logos or aesthetics. It is a practical, heart-centered conversation about building a brand that reflects who you are, honors the work you do, and naturally draws in clients who value holistic approaches to wellness and business.

Agenda:

• 11:30 - 11:40 AM: Sign-In & Network
• 11:45 AM: Welcome
• 11:50 AM: Introductions
• 12:10 - 12:50 PM: Program, Q&A
• 12:50 - 1:00 PM: Wrap-up

Bring your business cards and note-taking materials!

🎟️ Cost:

• Members & First-Time Guests: Free
• Repeat Attendees: $15
• Not a member? Join here
• Repeat visitor? Pay your fee

Don’t miss this chance to connect and collaborate! For questions, contact us at holisticchamberdallas@gmail.com