Google's Design Sprint: A Secret Weapon for Digital Transformation

About this event

## Google's Design Sprint: A Secret Weapon for Digital Transformation

## What's This Webinar Anyway?

In this Global Design Sprint Webinar, we'll share our experience with this impressive process that is revolutionizing design at Google, Twitter, Airbnb, Lego, Facebook, Netflix, Slack, and large consulting shops like IDEO, EY, and McKinsey.

We'll also discuss how we can disseminate and embed best practices at scale, how cross-functional teams can work together reliably across multiple projects, and how to keep the product innovation pipeline flowing.

## Webinar Agenda

So what's all the buzz around Design Sprints - and what did the inventor of Sprints, Jake Knapp, tell me over breakfast in SF one day in 2019?

The Design Sprint allows organizations to create a repeatable and robust Innovation program, because it enfolds years of learning and experience in Design Thinking, group problem-solving and alignment, challenge-mapping, prototyping, and testing with real clients - and all of this in only 5 days.

The Sprint process was originally developed at Google as an attempt to solve scaling challenges. It allows designers to go where they are most needed, and to condense as much value into a single week as possible, giving teams a starting point to build on. I recently wrote this article: 7 Lessons on Scaling Product Innovation Using Google's Sprint Process to share what sprint-running companies have taught me, and what they can teach scaling startups about scaling innovation.

• 10:00-11:00 - Intro to Design Sprints
• 11:00-12:00 - Scaling Product Innovation


## What's a Design Sprint?

The tech and design worlds are all abuzz again: it started with agile development, then the Lean Startup revolution, and now: Design Sprints. Developed and polished at Google and Google Ventures across 150+ projects, and practiced at Airbnb, Lego, Facebook, Netflix, Slack, and large consulting shops like IDEO, EY, McKinsey, and Deloitte - Design Sprints are a recipe for a design hackathon, which is guaranteed to produce a realistic prototype and user feedback in just 5 days.

### Learn More:

• 7 Lessons on Scaling Product Innovation Using Google’s Sprint Process
• 9 Reasons Why We Start Projects with Design Sprints

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## Who Should Attend?

• Innovation Leaders
• Team leaders and managers
• Product managers
• Startup founders
• Board members and investors
• Executives