Start Smart: Avoiding Startup Mistakes, Saturated Markets, and Misaligned Risk

Thinking about starting a business — but not sure where to begin, what fits you, or what to avoid?
In this live workshop, you’ll get expert guidance, an actionable workbook, and real-world insight to help you choose the right business model for your goals, lifestyle, and resources — without hype or overwhelm.
Whether you're torn between turning your skills into income and starting an online business or opening a business with physical store — this session gives you the clarity you need to move forward with confidence.

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### 🔍 In this workshop, you’ll:

• Understand which type of business model actually suits you
• Avoid common (and costly) mistakes that waste time and drain motivation
• Learn how to spot red flags in saturated markets (like dropshipping and Etsy)
• Explore your founder type — and what to focus on first
• Discover how to pivot smartly if your first idea doesn’t land
• Use a practical worksheet to map out your next steps
• Walk away with a personalised mini-plan

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### This workshop is for you if you’ve ever asked…

• “What kind of business actually fits me?”
• “Should I go online, or open something physical?”
• “How much money do I need — and how much risk is too much?”
• “What’s the real difference between all these business models?”
• “Why do so many startups fail — and how do I avoid becoming one?”
• “Can I start small and pivot if things change?”
• “Where do I start if I have time, money, or skills — but not all three?”

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### ✅ Bonus:

You’ll get access to a free downloadable worksheet during the workshop to help you apply everything to your own business idea.

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### 🙋‍♀️ About the Host:

This session is led by an experienced business strategist with a background in finance, risk management, and investment appraisal. After working with both large corporations and individual entrepreneurs, she now helps founders start strong — without getting stuck in shiny-object syndrome or costly dead ends.

🌐 The meeting will be held via Google Meet. The link will be messaged to the attendees.

⏰ Duration: Approximately 40-45 minutes followed by 10 minutes Q&A.