Brand Design: Why It Matters & What Makes It Truly Work

Brand design isn’t decoration — it’s how people understand, trust, and remember your business.
In this session, we explore why design decisions shape perception, why credibility begins with clarity, and how strong visual identity evolves from the true nature of a company.

About this Event:

We’re excited to welcome Stephanie Kaiser, founder of Stephanie Kaiser Design & Kommunikation, to The Growth Stage.
Stephanie specializes in identity-forming graphic design for companies with a social or sustainable mindset —
organizations that act with awareness, responsibility, and respect for people and the environment.
Her work focuses on uncovering what makes a company fundamentally different at its core.
By crystallizing true values and translating them into clear, memorable messages, she builds the foundation for strong, credible and long-lasting brand identities.

In this session, Stephanie will guide us through the deeper layers of brand design —
beyond trends, beyond aesthetics for aesthetics’ sake —
and show why authenticity is the most powerful design tool of all.

Together, we’ll explore:

1. Why Brand Design Matters
How design shapes perception, trust, and recognition.
2. The Role of Aesthetics in Our Daily Lives
Why visual impressions influence decision-making — consciously and unconsciously.
3. Evaluation Criteria for Good Design
How to assess design quality beyond personal preference.
4. Showcase
2–3 examples from Stephanie’s portfolio, including insights into process, decisions and outcomes.

Q&A – Optional Topics

During the open Q&A, participants may ask about Stephanie’s approach, such as:
• how design processes unfold
• how values are translated into visual identity
• how a brand’s unique character can be uncovered and expressed

Pitch Round (as always)

We begin with our 2-minute introductions.
Participants are welcome to share:
• Who they are & what they do
• LinkedIn or contact details in the chat
• How brand identity plays a role in their work

Community Guidelines

• Camera on – authenticity creates trust
• Respectful, inclusive & professional communication
• Our motto: Grow through collaboration, not competition

📩 Contact

If you have questions or want to contribute as a future expert,
feel free to reach out via Meetup chat or by email at **contact@katjaboening.com**.

We look forward to a session that brings clarity to brand identity
and shows how meaningful design can strengthen the core of any business.

Warm regards,
Katja
Organizer – The Growth Stage / Experts, Pitches & Networking