Pie & AI (Zoetermeer): AI in Creativity & Design

How is AI changing the way we create, design, and tell stories?
Join us on Tuesday, 27 October at the Dutch Innovation Factory in Zoetermeer for an evening exploring the role of artificial intelligence in creative industries and design.
During this edition of Pie & AI, three speakers will share how AI is already being used in very different creative fields:

🎮 Jeroen Derwort: AI in game design
🎬 Kseniia Saraieva: AI in art and filmmaking
🏛️ Alexandra Pankova: AI in architectural design

Together, we will explore how AI can support the creative process, enable new forms of expression, and change the way professionals approach design. We will also look at the questions that come with these developments: What remains uniquely human? How does the role of the creator change? And where does AI become a genuine creative partner rather than simply another tool?

As always with Pie & AI, the evening is not only about presentations. There will be plenty of time to meet others interested in AI, exchange ideas, and continue the conversation over food and drinks.

And of course, there will be pie! 🥧

🥧 Program
17:00 – 18:00: Walk-in and dinner with savory pies in the main hall of the Dutch Innovation Factory
18:00 – 18:25: Presentation 1
18:25 – 18:50: Presentation 2
18:50 – 19:15: Presentation 3
19:15 – 21:00: Drinks, discussion and networking

📅 Date: Tuesday, 27 October
🕔 Time: 17:00 to approximately 21:00
📍 Location: Dutch Innovation Factory
Bleiswijkseweg 37E
2712 PB Zoetermeer

Whether you work in AI, design, technology or the creative industries, or are simply curious about how AI is changing creativity, you are very welcome to join us.

Come for the pie, stay for the AI. 🥧🤖

🎤 Speaker bios and presentations:

🎮 Jeroen Derwort: AI in game design
Jeroen Derwort is GameLab Manager at The Hague University of Applied Sciences and Chair of the Dutch Games Association. He founded Online Soccer Manager and led its developer, Gamebasics, for many years. Today, he combines game development, education and entrepreneurship to help the next generation of game creators succeed.

In this talk, Jeroen will share both GameLab and personal experiments with AI in game development, exploring both its creative potential and practical applications. He also examines the current state of AI and what it could mean for the future of making games.

🎬 Kseniia Saraieva: AI in art and filmmaking
Kseniia Saraieva is an AI filmmaker, curator and researcher working with generative AI in experimental film and visual storytelling. Her films have been presented at international festivals and cultural events across Europe, Asia and the United States. Alongside her filmmaking practice, she researches how audiences perceive AI-generated art and is the founder of Art Beyond Creator, an ongoing project exploring creativity, authorship and human perception in the age of AI.

🏛️ Alexandra Pankova: AI in architectural design
Alexandra is an architect at ZZDP Architecten and TU/e graduate, who explores how AI is reshaping the architectural profession. Since 2022, she has been experimenting with AI in her field, investigating its potential applications and how it can change the way architects think, design, and work.

The presentation will demonstrate the practical use of AI in architecture through a series of project case studies. It will highlight how AI can help address specific bottlenecks in the design and development process, while also reflecting on the challenges, limitations, and shortcomings that emerge in practice. The presentation will offer a grounded perspective on where AI can genuinely add value to architectural workflows and where its potential remains more complicated.