Hooked! Stories, Offers, and Why We Say Yes

This is a short-form book club where we explore big ideas through bite-sized reads, short videos, or quick listens — and relaxed, open conversation.

Why do some messages grab our attention instantly while others barely register? Inspired by the Hook, Story, Offer framework from Dotcom Secrets by Russell Brunson, we’ll explore how this simple pattern shows up everywhere—from ads and social media to movies, politics, and even everyday conversations.

• You can go as deep or as shallow in reading/watching/listening about this, just as long as you know a little for context. There’s a couple of resources below and a ton online. No need to go down the rabbit hole just for the purposes of this meeting.

** I am NOT affiliated with Russell Brunson or trying to sell you anything! Just wanted to mention that because the article, the video, and any googling of this will inevitably lead to his funnels where you will be hooked, storied, and offered… LOL

Video — What Is Hook Story Offer? (Russell Brunson)
A quick explainer on how this framework influences what we click, buy, and believe.
Watch on YouTube

Article: "Hook, Story, Offer: The 3‑Step Method for Selling Online"
A clear, non-technical breakdown of the framework—perfect for spotting hooks, stories, and offers in everyday messaging.
Read Article