Service design in large organisations - A Practical Panel

Join us for a panel discussion on the realities of service design within a large organisation. We’ll be exploring the following topics: How do you balance the needs of the user with those of the business? How do you avoid obsession with the design process? How do you build service design capability in the teams around you? What advice would you give those looking to get into service design? The panel will be chaired by Alberta Soranzo, E2E Service Design & Systems Thinking Director. She will be joined by: Kate Kapp – Head of Service Design for Tesco Audree Fletcher – Head of Service Design for Barnardos Ross Breadmore – Head of Service Design for Lloyds Banking Group Jessica Leith – Principle, Service Design for Adaptive Lab Mike Laurie – Service Designer at GDS