Marketing Meetup #9: Attribution Modelling and Improving the Conversion Journey

***SIGN UP FOR THIS EVENT IS FOUND ON EVENTBRITE HERE:
https://www.eventbrite.co.uk/e/9-attribution-modelling-and-improving-the-conversion-journey-tickets-91598971991

The Colchester Marketing Meetup is an informal, friendly place for the marketers of Colchester to meet, learn, and share knowledge with one another. All-inclusive - Digital, Brand, PR... it's all marketing. Come in 'listen' not 'sell' mode.

What influence is your marketing having on buying decisions? Attend this event to learn what you could be doing to improve your tracking, reporting, attributions and conversions.

Talk 1: Attribution Modelling and Improving the Conversion Journey
Speaker: James Clark, Digital Manager at Coast Digital

In this session, we’ll use a real example to show why attribution modelling is so important for today’s marketers. We’ll look at
• The pros and cons of attribution
• Where to find the data and how to make sense of it
• How to use attribution modelling to improve your conversion journey

Talk 2: Establishing Useful Metrics Like a Pro
Speaker: James Hume, your digital Ally

In this session, James will help you to stop extracting metrics for the sake of it, and save hours creating reports that just sit unread. Learn another way, a way to better understand marketing data, and gain value that can sometimes be hidden.

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Panel Discussion
James Clark
James Hume

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Format of the Night:

6.30 PM - Doors Open - Light Snacks, Drinks, Networking, and Smile
7.00 PM - Introduction and Welcome
7.05 PM - Talk 1
7.25 PM - Talk 2
7.45 PM - Panel Discussion
8:15 PM - Panel Finishes, Networking, more drinks and happiness
8.45 PM - End of the night - you leave with new contacts and fresh ideas

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Partnered with:

KG Moore - Marketing Agency specialising in marketing strategy development and customer insight. Using data and insight to build brands with purpose who deliver a wonderful customer experience, making the world a better place.

Brand Recruitment - The best marketing recruitment company I know and wonderful supporters of the meetup.

ContentCal: Ditch those stressful spreadsheets – organise all your content marketing in one beautifully simple calendar.

And finally...

Please let your marketing friends and colleagues know about this group too, I hope to build it into a great resource for the Colchester marketing community over the coming months and years. Attendance will be taken at this event. If you RSVP 'Yes' and then do not come, you will receive a strike. Three strikes and you're outta here! This is simply a measure to allow appropriate respect to the organisers, speakers, sponsors, and your fellow community members :)
See you there!