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Headshot and Business Branding Workshop

Photo of Jesus A Cabrera, M. Photog, Cr
Hosted By
Jesus A Cabrera, M. Photog, C.
Headshot and Business Branding Workshop

Details

Professional Branding and Headshots

# Full Day workshop

By
Susan Torregrosa, M. Photog., Cr., CPP, FDPE, FSA, FED
This information packed seminar will cover all the essentials for you to launch a successful headshot and branding business!
Suzie “T” as she is affectionately referred to, has been a successful award winning photographer in the central Florida market for over thirty years. She has consistently won numerous first place and best of show awards and has ranked in Florida’s TOP TEN multiple times.

## Program outline:

Program will consist of 2 parts, the foundations that must be considered to effectively work as a professional and the practical side that consists of the hands on demo.
Part 1-Topics covered

  • Equipment used

  • Lighting for various body types

  • Posing for men , women and groups

  • Wardrobe suggestions and background selections

  • How to speak to your client and direct the session for optimal results

  • Image review and selection, email link vs In person sales

  • Pricing

  • Editing software utilization and the degree of post production processing

  • Expected turnaround

  • Model releases and studio use of images for publication

  • Advertising vs word of mouth

  • Effective use of social media

  • Final product delivery

  • Question and answer session

Part 2
Students will have the ability to direct and photograph a session utilizing the lighting setups provided as well as the models that will be present. These images may be utilized for self-promotion and your professional portfolios. A modeling release will be provided and it is expected and required that every photographer provide 3 to 5 finished images in hi resolution to every model.
Pricing: PPGF members $99, NON-members $149

Photo of Professional Photographers Guild of Florida group
Professional Photographers Guild of Florida
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