Welcome Back, SaaS.MUC Community! Join us for our upcoming autumn meetup!
After the summer break, we're excited to reconnect with our thriving B2B SaaS community. Come engage with fellow industry professionals and expand your network at the **next SaaS.MUC event at [celonis](https://www.celonis.com/) on Sept 24th.**

**AGENDA**

18:00 - Doors open with networking and drinks

18:30 - Food arrives

19:00 - Intro & welcome by **SaaS.MUC** and [Julian Beyerlein](https://www.linkedin.com/in/julian-beyerlein/) (Value Engineer @[celonis](https://www.celonis.com/))
19:20 - **[Shun Long Hong](https://www.linkedin.com/in/shun-long-hong/)** (Senior Product Manager @[celonis](https://www.celonis.com/)): **How Celonis builds products at scale.**
Join us for a sneak peek behind the curtains at Celonis—how we grew from a student startup into a global leader in process mining. We’ll trace the evolution of the Celonis Platform with a short live demo, then deep-dive into our product & engineering operating model. Perfect for builders curious about org design, platform strategy, and real-world product development at scale.

19:50 - Networking Break

20:00 - **[Alexander Ammer](https://www.linkedin.com/in/alexander-ammer/)** (Senior Director @[Simon & Kucher](https://www.simon-kucher.com/)): **Agentic AI Monetization**
This strategic session focuses on how businesses can effectively price, package, and monetize Agentic AI capabilities within their SaaS offerings. Using real customer examples and market data, we'll explore various pricing models, cost considerations, and strategies for maximizing ROI while ensuring customer adoption.

**LOCATION**
Thanks to [celonis](https://www.celonis.com/) for hosting us at their Munich HQ ([Theresienstraße 6, 80333 München](https://www.google.com/maps/place//data=!4m2!3m1!1s0x479dd8b2c90c4ad3:0xb1dac3d8d263be91?sa=X&ved=1t:8290&ictx=111)) and sponsoring food and drinks.

Easily accessible by public transport:
U-Bahn **Odeonsplatz** (U4/U5) and 7min walk.

**PHOTOS**
We will take event photos and publish on LinkedIn and potentially other host or meetup related marketing.

Be part of Munich's thriving SaaS ecosystem and community!
See you there!

Kilian

Markus

Christian Wirth

Lisa

SaaS.MUC - The B2B SaaS Community

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SaaS.MUC - The B2B SaaS Community - Sept 2025 (in-person)

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SaaS.MUC - The B2B SaaS Community

SaaS.MUC - The B2B SaaS Community - Sept 2025 (in-person)

SaaS.MUC - The B2B SaaS Community

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