October Meetup: Creating #H2H Marketing Experiences with Marketing Automation

No doubt about it, Marketing Automation is hot, hot, hot! 🔥🔥🔥

The global marketing automation market size is expected to grow from an estimated value of USD 3.3 billion in 2019 to USD 6.4 billion by 2024.

Research shows Marketing Automation surfaces as one of the 4 most popular methods to create personalized customer experiences with stagging results in optimizing productivity, increasing marketing ROI and qualified customer acquisition as well as more tightly aligning Marketing and Sales... but only when Automation is done right and humans approve!

Join us this week for a chat with Lidia Santos, EMEA Digital Communication Manager, Suntar Europe SA, to discuss how Marketeers can Create and Implement Human to Human Marketing Experiences through Marketing Automation.

Lidia is an international digital marketing professional with extensive experience in the fields of online and offline marketing building strategic programs that cut across all facets of an organization and support long-term business objectives.

She is currently leading the implementation of a Marketing Automation Program and MarTech solution powered by Adobe Campaign Standard. (great opportunity to ask questions!)

For those of you who haven't had the chance to meet Lidia yet; Lidia is an unrelenting advocate for process innovation and leveraging digital to enhance operational efficiencies, but also using technology to connect and build more personal and human connections between customers and companies.

Lidia is an active leader in moving the Digital Industry forward in the Suisse Romande and internationally; she is an instructor for Marketing Automation at SAWI, a guest professor at the University of Alicante, and sought after speaker and educator across Europe.

It's going to be a great night, so join us, and Lidia, on Thursday!

18:15 - Doors open
18:30 - Introduction
18:40 - 19:30 Presentation and Q&A
19:30 - 20:30 Happy hour; food, drinks, and exchange

This event is free of charge. Please feel free to bring a co-worker, colleague, or friend!

OurPlace Coworking is located next to the Coop in the new buildings (back building) Parking is available across the street.

Digitally yours,
Eva, Laurie, and Kelly