Aristotelian Appeals: Ethos, Logos & Pathos


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How do you make up your mind?
What makes a view, a position, a person legitimate?
One country sends out their military to defend a native-speaking colony -- legitimate in August '69, but not legitimate in February '22. Why?
A "holy" text legitimizes one tribe over others. Another legitimizes one sect over others.
Who speaks the "truth"? Which authorities have appeal? Over the years, this has changed - from royalty, to priests, to professionals like doctors and lawyers, to scientists, to celebrities... and now it's about clicks and likes.
How do you decide what is legitimate? What convinces you of "the truth"?
Pathos - the pull of the heart strings; the power of your own values.
Logos - the power of the word supported with facts, data, and reason.
Ethos - the credibility and power of the speaker.
- Which of the three appeals—ethos, logos, or pathos—do you find most persuasive?
- Do you default to one more than the others? If so, do you use it instinctively and automatically, or analytically and deliberately?
- In what types of situations is logos most effective, and when might it fall short?
- Can you think of a time when someone successfully persuaded you using pathos? What made their argument compelling?
- Can a speaker have strong ethos without formal authority or credentials?
- Do you think people are more influenced by emotion or reason in today’s culture? Has that changed over time?
The 3 Persuasive Appeals: Logos, Ethos, and Pathos https://www.youtube.com/watch?v=-oUfOh_CgHQ
What are Rhetorical Appeals? https://www.studiobinder.com/blog/what-are-rhetorical-appeals-definition/
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Aristotelian Appeals: Ethos, Logos & Pathos