Wondereur.com co-founder Angelica Fox shares her content + commerce secrets

Each week, Wondereur.com publishes a new story and storefront for a contemporary artist in the form of a very beautiful iPad app. Working in tandem, Wondereur’s journalists and designers shape the artist’s autobiographical material, an in-depth artist interview and documentary-style photography into classic photo essays.

One of the hottest areas of content strategy involves content + commerce – that is, combining a strong editorial sensibility and narrative approach with integrated eCommerce options. Co-founder Angelica Fox will explain the thinking and process behind Wondereur.

A former arts journalist for the CBC, Angelica Fox has also worked for the design studio of Bruce Mau.