Maggie Greyson shares interactive narrative tips for content strategists

An interactive narrative is more than just a great digital story. It can help you develop new content ideas, collect customer data, engage untapped audiences and turn existing customers into fans or advocates. And, with the right approach, you'll be able to use a soft sell approach to snag qualified leads.

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A former theatre designer, Maggie Greyson was a resident at the Canadian Film Centre Media Lab in 2006 and the Banff Media Lab in 2009. She has received national recognition for applying interactive narrative theory to content marketing projects for Rogers Wireless, Luminato, and Postmedia Integrated Advertising. She also teaches at Centennial College.