Almost everything you ever wanted to know about progressive personalization

This talk will focus on the overlap between UX and personalization technology. You'll learn:

• how personalization fails without UX pros
• how content strategy is being affected by personalization technologies
• how to design for personalization, including progressive personalization
• the resources you'll need to get your team started

Join us if:

• you're a design or content nerd seeking to add a new arrow to your quiver
• you're a personalization skeptic
• you suspect there's a better way of taming bots, AI, ML, notifications, and recommenders

About the speaker:
Jeffrey MacIntyre is an independent strategy consultant with nearly 20 years of experience at the forefront of the business of content. Bucket Studio (https://bucket.studio), his New York-based practice, focuses on delivering better digital personalization—from experience optimization to program strategy to software implementations.

Past clients include the American Museum of Natural History, Best Buy, Centers for Disease Control & Prevention, Condé Nast Media, Mastercard, NBCUniversal, Thomson Reuters, Universal Music Group, Viacom, Vimeo, and Yahoo!