Process to people: How content governance can power content teams

Content processes make sure that everyone involved with content, from stakeholders to subject matter experts to content creators, have a shared understanding of the work being done.

After facilitating workshops with numerous companies from different sectors, Blaine has discovered their ideal content processes are all similar – at least at a high level.

In this presentation, Blaine shares the suite of content process models for each phase of the content life cycle that can be used – immediately – by anyone, in any company, in any industry.

Takeaways:
• How content processes can be created
• Why content processes are useful
• Specific content processes that have been developed for a variety of industry sectors
• A common suite of content processes that can be used by any content team, in any organization, to streamline operations

Location: TBD

About Blaine:
Blaine is a senior content strategist at Content Strategy Inc where he focuses on enterprise content governance. His clients have included BC Hydro, Investors Group, and Pearson. He’s also worked as managing editor for a leading independent book publisher, as well as with a national telecommunications company, and a non-profit initiative. The host of the podcast Content in Practice, Blaine appears weekly on the Corus Radio Network talking about consumer technology.