Join us for a fun and insightful virtual meetup with Andy Healey and Ryan Bigge!

Details

Every content designer should be a strong storyteller. It’s our job to clearly communicate the user problems we’re helping to solve -- and the business value of those solutions. So why do so many design reviews lack alignment or buy-in from stakeholders and UX leadership? Because storytelling isn’t seen as a critical (content) design skill.

We’ll use real-world examples from Shopify and beyond to prove that storytelling is an overlooked part of ContentOps. We’ll demonstrate the benefits of investing in storytelling. And we’ll show you how building storytelling into your operational processes creates a positive ripple effect across content design teams and your UX organization as a whole.

Bios

Andy Healey is a UX Manager at Shopify. He leads a team of content and product designers who create experiences used on over 1.7 million online stores. If you’ve shopped online recently then his team have probably helped you to check out smoothly.

Ryan Bigge spent over 4 years as a senior content designer at Shopify where he helped launch Shopify Marketing, Starter Loans, and Shopify Balance. A long-time advocate for straightforward UX, Ryan argued that “Delight is dead” at the Interaction21 conference.