Kim Lawless of Teehan+Lax demystifies multi-screen content strategy

Moving a 1/2 block east to Nirvana. North side of College, across the street from Sneaky Dees. I will be posting signs at No One Writes to ensure people know about the location shift.

Mobile, multi-screen, cross-platform… how do you take a great content idea and deliver it to consumers on the right devices and screens, and in the right contexts? As content strategists we need to anticipate and meet people's needs in order to deliver useful, usable, engaging content where and when they want it.