PCampDC March 2013 - Approaches To Innovation by Jesse Fewell

The 4 Universal Approaches To Innovation and How To Do Them

Okay, we've all heard the key to innovation is iterative learning and incremental change. But how do we reconcile that with the demand for blue ocean strategies and breakthrough ideas? What if my idea is too big to be incremental? And what if those MMF/MVP things are too small to be considered innovative? And even if I have the right idea, how do I choose the right innovation strategy to roll it out? This hands-on session will guide participants through the a simple model of 4 universal product strategies, each featuring actionable steps and concrete examples. Come learn how to sift through all today's innovation chatter and craft the best approach for your business.

Jesse Fewell is a writer, coach, and trainer for LeadingAgile. In addition to speaking for Agile, Scrum, and PMI conferences, he has collected a broad array of clients in several sectors such as National Security, Aerospace, GIS, Stock Multimedia, Telecom, and Hospitality. A leader in the advancement of management practices, he founded the PMI Agile Community of Practice, helped craft the PMI-ACP℠ agile certification, and is co-authoring the upcoming Software Extension to the PMBOK Guide®. A graduate of Johns Hopkins University, he is the world’s only certified Project Management Professional (PMP) to also hold the agile designations of Certified Scrum Trainer (CST), and Innovation Games® Qualified Instructor (IGQI).

6:00-6:30 Networking
6:30-7:30 Presentation by Jesse