📖 The UX Book Club Book 📖 Testing Business Ideas: A Field Guide

🎉 Join the online book club meetup on Tuesday, 28 Jun 8am Dublin / 5pm Melbourne where we'll focus on Testing Business Ideas: A Field Guide for Rapid Experimentation by David J. Bland and Alexander Osterwalder.

// The Book //

Containing a library of hands-on techniques for rapidly testing new business ideas, Testing Business Ideas explains how running systematic testing for new ideas reduces risk and improves the chances of sucess for new ventures and projects.

Join us for an interactive book club where we will learn more about some of the 44 validation experiments discussed in the Strategyzer series book :)

// FAQ //

Q. I've no background in UX, is it ok for me to attend?
A. Yes, The UX Book Club is open to anyone who wants to read more, learn together, network or talk with more confidence in professional discussions.

Q. What do you do at UX Book Club meetups?
A. We have a short intro to the book in focus, talk about it, and sometimes there are questions. Breakout rooms are sometimes used to help make larger events a little more personal :)

Q. How Do I Attend?
A. You can join our online book clubs via Zoom and we'll message participants with a meeting link before the event.

Q. What if I haven't read or finished the book?
A. Come anyway!

Q. Do you have a Code of Conduct?
A. Yes, you can find it here: https://www.meetup.com/theuxbookclub/messages/boards/thread/53097975

🤔 Message the organisers and we'll do our best to answer your questions.