📖 The UX Book Club Book 📖 The Right It

🎉 Join us online on Tuesday, December 5th, at 8am in Dublin or 7pm in Melbourne for a topical discussion about the book The Right It: Why So Many Ideas Fail and How to Make Sure Yours Succeeds by Alberto Savoia.

The Law of Market Failure: Most new products will fail in the market, even if competently executed.

Using his experience at Google, his remarkable success as an entrepreneur and consultant, and insights from his lectures at Stanford University and Google, Alberto Savoia’s The Right It offers an unparalleled approach to beating the beast that is market failure.

Millions of people around the world are working hard to bring to life new ideas. Some of these ideas will turn out to be stunning successes that will have a major impact on our world and our culture: The next Google, the next Polio vaccine, the next Harry Potter, the next Red Cross, the next Ford Mustang. Others will be smaller, more personal but no less meaningful, successes: A little restaurant that becomes a neighborhood favorite, a biography that does not make the best-seller list but tells an important story, a local nonprofit to care for abandoned pets. At this very same moment, another group of people is working equally hard to develop new ideas that, when launched, will fail. Some of them will fail spectacularly and publicly: like New Coke, the movie “John Carter”, or the Ford Edsel. Others will be smaller, more private, but no less painful failures: A home-based business that never takes off, a children’s book that neither publishers nor children have any interest in, a charity for a cause that too few people care enough about.

As Alberto writes, “make sure you are building The Right It before you build It right”.

Secure your spot now!

// FAQ //
Q. I've no background in UX, is it ok for me to attend?
A. Yes, The UX Book Club is open to anyone who wants to read more, learn together, network or talk with more confidence in professional discussions.
Q. What do you do at UX Book Club meetups?
A. We have a short intro to the book in focus, talk about it, and sometimes there are questions. Breakout rooms are sometimes used to help make larger events a little more personal :)
Q. How Do I Attend?
A. You can join our online book clubs via Zoom and we'll message participants with a meeting link before the event.
Q. What if I haven't read or finished the book?
A. Come anyway!
Q. Do you have a Code of Conduct?
A. Yes, you can find it here:
https://www.meetup.com/theuxbookclub/messages/boards/thread/53097975
🤔 Message the organisers and we'll do our best to answer your questions.