📖 The UX Book Club Book 📖 Org Design for Design Orgs - Building and Managing

For our March UX Book Club, we’ll be chatting about structuring your design team in an organisation. The book Building and Managing In-House Design Teams, by Peter Merholz and Kristin Skinner, covers how to structure your team in the best way possible.

Design has become the key link between users and today's complex and rapidly evolving digital experiences, and designers are starting to be included in strategic conversations about the products and services that enterprises ultimately deliver. This has led to companies building in-house digital/experience design teams at unprecedented rates, but many of them don't understand how to get the most out of their investment. This practical guide provides guidelines for creating and leading design teams within your organization and explores ways to use design as part of broader strategic planning. You'll discover: Why design's role has evolved in the digital age How to infuse design into every product and service experience The 12 qualities of effective design organizations How to structure your design team through a Centralized Partnership Design team roles and evolution The process of recruiting and hiring designers How to manage your design team and promote professional growth

// FAQ //
Q. I've no background in UX, is it ok for me to attend?
A. Yes, The UX Book Club is open to anyone who wants to read more, learn together, network or talk with more confidence in professional discussions.
Q. What do you do at UX Book Club meetups?
A. We have a short intro to the book in focus, talk about it, and sometimes there are questions. Breakout rooms are sometimes used to help make larger events a little more personal :)
Q. How Do I Attend?
A. You can join our online book clubs via Zoom and we'll message participants with a meeting link before the event.
Q. What if I haven't read or finished the book?
A. Come anyway!
Q. Do you have a Code of Conduct?
A. Yes, you can find it here:
https://www.meetup.com/theuxbookclub/messages/boards/thread/53097975
🤔 Message the organisers and we'll do our best to answer your questions.