Mental Models: Aligning Design Strategy with Human Behavior

Join us for the UX book club on Tuesday, June 2, where we’ll chat about the book Mental Models: Aligning Design Strategy with Human Behavior by
Indi Young.

//ABOUT THE BOOK //
There is no single methodology for creating the perfect product-but you can increase your odds. One of the best ways is to understand users' reasons for doing things. Mental Models gives you the tools to help you grasp, and design for, those reasons. Adaptive Path co-founder Indi Young has written a roll-up-your-sleeves book for designers, managers, and anyone else interested in making design strategic, and successful.

https://www.amazon.co.uk/Mental-Models-Aligning-Strategy-Behavior/dp/1933820063

// FAQ //
Q. I've no background in UX, is it ok for me to attend?
A. Yes, The UX Book Club is open to anyone who wants to read more, learn together, network or talk with more confidence in professional discussions.
Q. What do you do at UX Book Club meetups?
A. We have a short intro to the book in focus, talk about it, and sometimes there are questions. Breakout rooms are sometimes used to help make larger events a little more personal :)
Q. How Do I Attend?
A. You can join our online book clubs via Zoom and we'll message participants with a meeting link before the event.
Q. What if I haven't read or finished the book?
A. Come anyway!
Q. Do you have a Code of Conduct?
A. Yes, you can find it here:
https://www.meetup.com/theuxbookclub/messages/boards/thread/53097975
Message the organisers and we'll do our best to answer your questions.