📖 Click: How to Make What People Want

Join us for the UX book club on Wednesday, December 9, where we’ll chat about the book Right Kind of Wrong: How the Best Teams Use Failure to Succeed
by Amy Edmondson.

//ABOUT THE BOOK //
In Right Kind of Wrong, Harvard Business School professor Amy Edmondson explains that top-performing teams do not fear all mistakes, but instead distinguish productive, well-calculated experiments from preventable errors.
The best teams use a clear framework to categorise setbacks and extract valuable lessons rather than assigning blame.
The Three Archetypes of Failure

• Basic failures happen in familiar situations due to inattention, tiredness, or broken rules. They are mostly preventable and offer little new learning.
• Complex failures happen when multiple unexpected factors combine in a messy, shifting environment. They stem from system gaps rather than a single person's mistake.
• Intelligent failures happen in completely new territory while chasing a credible goal. The team does their research, forms a testable hypothesis, and keeps the failure as small as possible to gain new knowledge.

How the Best Teams Harness Failure

• Psychological safety ensures workers feel safe speaking up and sharing mistakes early without fear of punishment or embarrassment.
• Blameless root-cause analysis focuses on the sequence of events ("what happened") instead of pointing fingers ("who did it"), turning setbacks into organisational investments.
• Small-scale testing limits the damage of new ideas while maximising the discovery of vital information that cannot be found any other way.

👉🏽 Audible Book -> Right Kind of Wrong - How the best teams use failure to succeed

// FAQ //
Q. I've no background in UX, is it ok for me to attend?
A. Yes, The UX Book Club is open to anyone who wants to read more, learn together, network or talk with more confidence in professional discussions.
Q. What do you do at UX Book Club meetups?
A. We have a short intro to the book in focus, talk about it, and sometimes there are questions. Breakout rooms are sometimes used to help make larger events a little more personal :)
Q. How Do I Attend?
A. You can join our online book clubs via Zoom and we'll message participants with a meeting link before the event.
Q. What if I haven't read or finished the book?
A. Come anyway!
Q. Do you have a Code of Conduct?
A. Yes, you can find it here:
https://www.meetup.com/theuxbookclub/messages/boards/thread/53097975
Message the organisers and we'll do our best to answer your questions.