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Postcards from the Mothership - Marketers and Mommy Bloggers

  • Oct 15, 2007 · 6:00 PM
  • This location is shown only to members

Danielle Donders is an Ottawa communication strategist, social media junkie, and mother of two boys. She's also a popular "
mommy blogger" and has some unique insights into how marketers are approaching the mommy blogging crowd. Danielle will share with us her perspectives from both sides of the PR pitch. As an influential mommy blogger, she has been aggressively pitched everything from soup to cell phones for kids. But, she also sees the world through a Public Relations lens, as her day job is as a communications and social media strategist with a large government agency. Danielle will discuss the good, the bad and the ugly of how marketers are approaching the influential demographic that some are quick to dismiss as the "dirty diaper diarists." Since launching her blog in early 2005, Danielle has written more than 950 posts, received more than 10,000 reader comments, and has been quoted in Ottawa Citizen, Chatelaine, Canadian Family magazine, and National Geographic Traveler Online Magazine. She blogs for fun, fame and the occasional freebie at her award-winning blog, Postcards from the Mothership.

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  • Simon C.

    Thanks for organizing it - look forward to the next one.

    October 16, 2007

  • Robin

    Thanks for last night Joe. Danielle was great. The one suggestion I would make is that, since the evening is about conversation and questions from the floor are welcome, the moderator should say that up front. He/she should also invite more folks to sit closer to the speaker to encourage more folks to talk.
    See ya next month if not before!

    October 16, 2007

  • Danielle D.

    I had a really great time, and was honoured to be a part of this presentation. Thanks again for a wonderful opportunity!

    October 16, 2007

  • A former member
    A former member

    Interesting discussion on the powerful market segment called "mommy bloggers". I don't have kids yet, but you can sure bet I'll be checking out some of these blogs when I do...or at least I'll tell my wife too.

    October 16, 2007

  • A former member
    A former member

    Fantastic event, thanks for the great insight Danielle. The audience was engaged and you inspired some really great discussion.

    October 16, 2007

  • Marie M.

    If I was able to take away one thing from the speaker, it was to respect the community you want to take part in.

    October 16, 2007

  • A former member
    A former member

    I had fun and Danielle was interesting.

    October 16, 2007

  • Chamika A.

    The crowd was much better, the session was very interactive and the topic was interesting. I'm glad I came out to another Third Tuesday - after the first one, I didn't understand the excitement. I get it now.

    October 16, 2007

  • Barbara

    The facilitated session worked well. It made it less intimidating to ask a question from the audience.

    October 15, 2007

  • A former member
    A former member

    Really liked the q/a discussion. Felt even Danielle preferred that format rather than presentation and then limited Q & A.

    October 15, 2007

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