Oct 15, 2007 · 6:00 PM
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Danielle Donders is an Ottawa communication strategist, social media junkie, and mother of two boys. She's also a popular "
mommy blogger" and has some unique insights into how marketers are approaching the mommy blogging crowd. Danielle will share with us her perspectives from both sides of the PR pitch. As an influential mommy blogger, she has been aggressively pitched everything from soup to cell phones for kids. But, she also sees the world through a Public Relations lens, as her day job is as a communications and social media strategist with a large government agency. Danielle will discuss the good, the bad and the ugly of how marketers are approaching the influential demographic that some are quick to dismiss as the "dirty diaper diarists." Since launching her blog in early 2005, Danielle has written more than 950 posts, received more than 10,000 reader comments, and has been quoted in Ottawa Citizen, Chatelaine, Canadian Family magazine, and National Geographic Traveler Online Magazine. She blogs for fun, fame and the occasional freebie at her award-winning blog, Postcards from the Mothership.