Thanks to the social web, people from around the world come together to share information and support. We build networks and join communities online when we need help or advice.
Colleen Young (http://twitter.com/colleen_young/), founder of Health Care Social Media Canada (http://cyhealthcommunications.wordpress.com/hcsmca-2/) (@hcsma (http://twitter.com/hcsmca) & #hcsmca (https://twitter.com/search?q=%23hcsmca&src=typd)) and online community manager of Canadian Virtual Hospice (http://www.virtualhospice.ca/en_US/Main+Site+Navigation/Home/Support/Support/Discussion+Forums.aspx), witnesses this phenomenon in health every day. Patients, caregivers, family, friends, and other supporters are increasingly taking part in online health communities to share information and find support.
Patients know things — about themselves, about each other, about treatments — and they want to share what they know to help other people. But web 2.0 technology alone does not make community. To build and sustain a community, you need a connector and enabler. You need strategic community management that works.
At the May 21 Third Tuesday Toronto #3TYYZ (https://twitter.com/search?q=%233tyyz&src=typd), Colleen will share insights, stories and lessons learned from her experience managing a variety of online health communities – http://SharingStrength.ca | http://FortesEnsemble.ca , Canadian Virtual Hospice (http://virtualhospice.ca) | Portail canadien en soins palliatives (http://www.virtualhospice.ca/fr_CA/Main+Site+Navigation/Home.aspx) and Health Care Social Media Canada (http://cyhealthcommunications.wordpress.com/hcsmca-2/) (#hcsmca (https://twitter.com/search?q=%23hcsmca&src=typd)). She'll talk about best practices in starting and growing an online community and demonstrate the importance of community management, data collection, content creation, collaboration, and other proven techniques that ensure the survival and steady growth of a thriving online community.
About the presenter
Colleen Young (http://twitter.com/colleen_young/), Founder of Health Care Social Media Canada (http://cyhealthcommunications.wordpress.com/hcsmca-2/) (@hcsmca (http://twitter.com/hcsmca) & #hcsmca (https://twitter.com/search?q=%23hcsmca&src=typd)) and Online Community Manager, Canadian Virtual Hospice. Colleen is an online community manager who builds virtual health communities that thrive. Health Care Social Media Canada is a community of practice exceeding 6500 members who share and learn via online social tools, making health care more open and connected. As the Engagement and Community Manager for Canadian Virtual Hospice (http://www.virtualhospice.ca/en_US/Main+Site+Navigation/Home/Support/Support/Discussion+Forums.aspx), Colleen has built a sustainable community for patients and caregivers seeking online peer support at the end of life and through bereavement. She believes that engaged patients and providers can leverage technology and the knowledge of the community collective to be the driving force that will build confidence in peer-to-peer health care and participatory medicine.
Thank you to our sponsors
Third Tuesday is supported by great sponsors - Cision Canada (http://ca.cision.com/) and Rogers Communications (http://www.rogers.com/) - who believe in our community and help us to bring speakers not just to Toronto but to Ottawa, Calgary and Vancouver as well. Without the sponsors we couldn't make Third Tuesday a truly Canadian affair. So, thank you to the sponsors of the Third Tuesday[masked] season: Cision Canada and Rogers Communications.
We want students to be able to attend
Third Tuesday is a great opportunity to hear about the latest developments in social media and to network with business and thought leaders. And we don't want students to miss out on this opportunity. So, if you are a student and would like to attend, don't let the admission fee stop you. Simply present your student ID card at the time you sign into Third Tuesday and we'll refund your admission fee, courtesy of Thornley Fallis (http://www.thornleyfallis.com/).