Third Tuesday Measurement Matters

This is a past event

109 people went

Price: CA$125.00

Location visible to members


We’re kicking off the fifth season of Third Tuesday Toronto (#TTT) with something special: a day long conference on social media measurement.

Measurement matters. It’s how we know whether our efforts are having any impact. It’s how we know whether we’re making progress toward a goal or whether we’re stalled.

We measure what’s important to us. We measure to understand what is going on. We measure to provide insight into what works and what doesn’t.

Measurement really matters in emerging and fast changing fields. And social media is a field that is evolving rapidly. Evolving in participation, as it transforms from something for early adopters to a part of mainstream life. Evolving as new tools and platforms proliferate. Evolving as people adopt it and find new uses for it.

Anyone who uses social media for their work or is serious about it must understand what we can and should measure and how we can do it.

That’s where Third Tuesday Measurement Matters comes in.

A stellar roster of speakers

Attendees at Third Tuesday Measurement Matters will meet, hear from and participate in discussions with social media measurement experts, including Katie Paine (, Carol Leaman (, Ilya Grigorik (, Charles Funk (, David Alston (, Sheldon Levine (, Josh Hallett (, Claude Théoret (, Pragya Dubey (, Scott Lake (, Leona Hobbs (, Darren Barefoot (, Rob Clark (, Brian Cugelman (, Christopher Berry (, and Patrick Gladney (


8:00 Registration opens

8:30 Opening Keynote
Katie Paine, KD Paine and Associates

9:00 – 10:15 Panel: Monitoring: How to set up and run your social media command centre
Martin Waxman, Chair
Sheldon Levine, Sysomos
Ryan Strynatka, Radian6
Pragya Dubey, MediaMiser

10:15 – 10:35 PostRank, Leading Edge Solutions to Social Media Measurement Challenges
Carol Leaman and Ilya Grigorik, PostRank

10:35 – 10:55 Break

10:55 – 12:10 Panel: New metrics for new media – influence, engagement, resonance – and others?
Mark Evans, Chair
Darren Barefoot, Capulet
Brian Cugelman, AlterSpark
Ilya Grigorik, PostRank

12:10 – 12:30 Traackr: Leading Edge Solutions to Social Media Measurement Challenges
Pierre-Loic Assayag

12:30 – 13:30 Lunch

13:45 – 15:00 Panel: Analysis – more than skin deep – how to find real meaning
Terry Fallis, Chair
Claude Théoret, Nexalogy
Patrick Gladney, Social Currency
Rob Clark, Edelman

15:00 – 15:20 Leading Edge Solutions to Social Media Measurement Challenges: David Alston Radian6

15:20 – 15:35 Break

15:35 – 16:50 Panel: Show us your ROI – Yes, we can demonstrate a return.
Donna Papacosta, Chair
Charles Funk, CNW/DNA13
Scott Lake, Swix
Christopher Berry, Syncapse

16:50 – 17:30 What’s next? What keeps the providers of Measurement and Metrics awake at night?
Katie Paine, Chair
Carol Leaman, PostRank
David Alston, Radian6
Pierre-Loic Assayag, Traackr

17:30 – 19:00: Reception and Cash Bar

A word about cost

The registration fee of $125 per person is more than we charge for most Third Tuesday events. However, we have a full day's rental on the hall, audio visual system, lights plus a lunch and two breaks to provide food and beverage.

Our aim is to break even on the cost of staging the actual conference. And we'll do that with a combination of sponsorships and registrations. (Yes, there'll be a special $0 registration for a group of lucky students. More info on this soon.)

We couldn't do it without the support of our sponsors

Our sponsors' contributions make it possible for us to focus on organizing and programming without having to worry whether we'll be on the hook for hard costs.

For the past year, we've been lucky to have some outstanding sponsors who have helped us to make this happen: CNW Group (, Rogers Communications (, Molson Canada (, Radian6 ( and Fairmont Hotels ( and Resorts.

Thank you to our sponsors. Third Tuesday wouldn't happen without you.