Content Marketing From the Trenches: Lessons Learned from a Pro

Everyone talks about content marketing — but how can it measurably generate more business for you?

In this fast-paced presentation, content marketing pro Marc Smith, "Chief Adventurer" at www.30DayAdventures.ca (http://www.30dayadventures.ca/), will show you:

• His method to "find your voice"

• How to engage your audience for content

• Write a compelling post in less than one hour

• Create a content strategy to match your marketing strategy

Marc will share how challenging yourself, being authentic without over sharing and staying true to yourself allows you to go beyond Twitter and Facebook to build a business and an audience.

Content marketing allows businesses to build a stronger brand by digging deeper into the power of storytelling and through social influencers.

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