BE TRUSTED AT FIRST GLANCE — BY DESIGN — a workshop on visual branding

BE TRUSTED AT FIRST GLANCE — BY DESIGN
A workshop on visual branding for service businesses where TRUST = REVENUE
People decide whether they trust you before they read your website, hear your pitch, or talk to you.
For service businesses, that split-second decision can mean:

• Getting the call
• Getting price-shopped
• Or getting ignored

***

What this workshop is about

• How trust is built visually, not verbally
• Why first impressions now happen without you in the room
• The difference between looking polished and looking believable
• Visual mistakes that create hesitation and price resistance
• Why real, intentional visuals outperform stock, AI, and generic branding

This is not about trends, logos, or “looking cool.”
It’s about being trusted on sight.

***

How the session works

• A focused presentation
• Followed by open Q&A, discussion, and debate
• Real examples. Real scenarios. Real pressure-testing

***

You should show up if

• You run a service business
• You sell trust, expertise, or relationships
• You’re great at what you do, but your brand undersells you
• You want to stop being compared on price
• You care about credibility and long-term growth

***

Speakers

• Karlo Tavares — Branding strategist, DaoraMinds
• Charles Cotugno — Headshot specialist helping professionals and teams build trust visually

***

Where: Columbia Bank, Westlake
When: March 10
Time: 11:00 AM (PST)
If trust is how you get hired, this workshop is for you.