TINEL #63: Ultimate guide to Experience Mapping

Ultimate Guide To Experience Mapping
The final Tinel of the season is here! On the 63rd edition of our Meetup, we got a treat for anyone working in product, UX, marketing, CX, service design, or innovation roles.

Most teams build based on assumptions or isolated insights. But what if you could see the full customer story - from first interaction to final outcome?

Rather than relying on guesses or data alone, Josh Zak will a structured, collaborative approach to map out what customers actually do, think, and feel across every touchpoint with your brand.

Experience Maps help you:

• Avoid building features no one uses
• Break down internal silos
• Create shared understanding across teams
• Make customer-centered decisions grounded in real behavior

You will learn:

• How to plan and scope your Experience Map
• Ways to research customers and internal stakeholders
• How to run a practical, collaborative workshop
• How to turn insights into a usable, evolving company tool
• Real-life tools, templates, and tips to get started right away

EVENT SCHEDULE
18:30 - 19:00 - Arrival and Registration (Locastic HQ)
19:00 - 19:10 - Opening Remarks
19:05 - 20:00 Josh Zak - Ultimate Guide To Experience Mapping
19:50 - 20:00 - Q&A and Closing Remarks
20:00 - Networking powered by Barba, Bokamorra and Biberon

If you've never been to Tinel, here's what you can expect:
Every month, Tinel brings prominent tech speakers to share knowledge with the local tech community. We place a strong emphasis on networking and discussion, so we encourage you to arrive a little earlier. Our partners will ensure you're well-refreshed with complimentary pizza, craft beers, and delicious cakes.