Winning Through Innovation: a How-To Guide for Startups

Founders often have product/marketing problems that they cannot solve. Why not?

Founders see a creative idea/product and ask: “Why didn’t I think of that?

How do founders create a competitive advantage (Product/marketing) using creativity tools?

In this interactive creative lecture, we’ll address these questions, combining creative games, FUN and practical innovation tools such as - The Bad idea, 1000 dwarfs, 7wh.

The lecture will be held in Hebrew.

Agenda
19:00 - 19:30 - Gathering & Networking
19:30 - 20:30 -Winning Through Innovation: How to leverage your creativity for your startup success? - Eyal Zohar
20:30 - 21:00 - Networking

About the Speaker

Eyal Zohar is a Product Management & Marketing Executive and a senior lecturer for Creativity & Innovation.
Eyal combines an intensive background as VP/Director of Product & Marketing in leading hi-tech & startups (e.g. Proov, Nice, MassiveImpact, Kenshoo, Amdocs, Comverse) with 20 years of experience in WOW lectures for global organizations (e.g. Intel, Teva, Microsoft) and academic institutions (e.g. Tel Aviv university, Derby university, Technion).