Digital Marketing

Traer mat y buena onda

(también conocido como #AdminBirras) Aunque esté más frío que datacenter, nos volveremos a reunir para compartir lo que aprendimos en Nerdearla, y relajarnos en torno a bebidas (con y sin alcohol) y algo para picar. Somos parte de Sysarmy Chile, grupo de entusiastas de la tecnología y que entrega soporte a quienes dan soporte (o trabajan en tecnología). Únete a nuestros encuentros, donde hablamos sobre las últimas tendencias, compartimos conocimientos y conectamos con personas con intereses similares. Tanto si eres un profesional con experiencia como si acabas de empezar, Sysarmy Chile es el lugar ideal para disfrutar de la tecnología y pasarlo bien. Esta actividad sigue el Código de Conducta de https://nerdearla.com/code-of-conduct/ . El asistir a este evento implica respetar dicho código. P.S.: English speakers are welcome! E se fala português, venha com a gente também!

Traer mat y buena onda

**VIVETHINK • Italian Party 🇮🇹 Free Language Exchange + Pub Crawl** Check our instagram: [@VIVETHINK ](instagram.com/vivethink) Welcome to VIVETHINK 🌎 the most international experience in Santiago Party with locals and travelers from all over the world. This Saturday 25th we have an special edition ITALIAN PARTY 🇮🇹 FREE ENTRY **🕗 7:00 PM – 9:30 PM 🇮🇹** Language Exchange in the most Italian place in Santiago • Quel Bravo Ragazzo During the first part of the night you will enjoy: Language exchange (All languages) Free Entry **🕚 9:30 PM – 4:00 AM** \***GIFT 🎁: If you buy a ticket for the International Party Pub Crawl you get a 100% FREE ITALIAN PANINO 🤌❤️ At Quel Bravo Ragazzo + 30 minutes Open Bar** International Party + Karaoke + Pub Crawl (All included) The best clubs in Santiago (3 Clubs + All entries included) Free drinks during party games 🌍 Tourists & travelers are welcome 💳 Pay at the door (cash or card) Price: $20.000 CLP per person (or equivalent in USD) BONUS for International travelers Just by joining the event, you also get: 1 FREE Spanish, English or Portuguese lesson +Discounts on the best tours, restaurants and accommodations in Santiago, you get better prices thanks to our partnerships just for international travelers. Are you ready for one of the most Italian night in Santiago? 🤌🇮🇹🌎

**VIVETHINK • International Party + Language Exchange + Pub Crawl 🌎** Check our instagram: [@VIVETHINK ](instagram.com/vivethink) Welcome to VIVETHINK\, the most international experience in Santiago \| Party with locals and travelers from all over the world\. We meet every Friday and Saturday night to practice languages, make friends and party together with themed parties from 8:00 pm to 4:00 am **🕗 8:00 PM – 11:00 PM** Language Exchange + Party Games During the first part of the night you will enjoy: Language exchange (All languages) Karaoke 🎤 Chilean welcome drink, snack or mystery gift 🎁 Board games, ping pong, billiards & table soccer Video games & fun party games Perfect to break the ice, meet locals and people from different countries. **🕚 11:00 PM – 4:00 AM** International Party + Pub Crawl (All included) After 11:00 PM, the night continues with: International party 🎉+ Pub crawl to the best clubs in Santiago (3 Clubs + All entries included) Free drinks during party games + Party gifts 🌍 Tourists & travelers are welcome 💳 Pay at the door (cash or card) Price: $20.000 CLP per person (or equivalent in USD) ✨You can pay half the price for the first experience (Language Exchange) from 8:00 pm to 11:00 pm, and then the rest if you want to join the party. 🎁 BONUS for International travelers Just by joining the event, you also get: 1 FREE Spanish, English or Portuguese lesson +Discounts on the best tours, restaurants and accommodations in Santiago, you get better prices thanks to our partnerships just for international travelers. Are you ready for one of the most international nights in Santiago? Search for VIVETHINK and see what other travelers say about us 🌎

Monthly working lunch for Columbus business owners. One specific topic, one to three actions you can run this week. You can be the best at what you do and still be invisible. If local buyers cannot find you, the phone does not ring. Marketing Monday Lunch + Learn is a monthly working lunch for Columbus business owners focused on building relationships, local networking, and local marketing. Every kind of local business welcome. No pitch round, no pressure, no upsell. **This month** Most local businesses pick one or two places to be visible and call it good. The result is inconsistent calls and a feeling that marketing is not working. We will walk through the three places every local business needs to show up, plus the fourth place most owners ignore that quietly produces the warmest leads. **What to expect** Doors open at noon. Order lunch and drinks at the cafe counter or bring your own. You get real conversation with other local owners and a focused marketing lesson. You leave knowing people and with one to three actions to run that week. The room is reserved through 1:30 PM. **Who this is for** Any local business owner who wants clearer marketing direction and real local relationships. Service businesses, retail, home services, professional services, online owners building local presence, anyone serious about being part of the Columbus business community. **Not the right fit if** You are here to pitch the room or recruit for an MLM. **Details** * Second Monday of every month * 12:00 to 1:30 PM * Good Cafe Easton, 4400 Easton Commons, Ste 150, Columbus, OH 43219 * Order lunch and drinks at the counter when you arrive * Free to attend, RSVP required, space is limited **About the host** Rita Suzanne is a local marketing strategist and the founder of Local Marketing Method. She runs Visibility is Profitability, the membership where local business owners build the system that keeps their phone ringing. Learn more at learnlocalmarketing.com. Register here: [https://www.eventbrite.com/e/1989964540509?aff=oddtdtcreator](https://www.eventbrite.com/e/1989964540509?aff=oddtdtcreator)

**The Behavior Gap: Where Products Win or Lose** Teams today have more data than ever, and yet many still struggle to understand why customers adopt, engage with, or abandon their products. Teams sprint, ship faster, and chase more signals… all while metrics stall and confidence drops. The missing piece isn’t more data. It’s often the behavioral insight between the metrics, explaining why the numbers move in the first place. Dashboards can tell you what customers did, but understanding why they did it (and how to influence what they do next) requires a deeper blend of insights. This session is about closing that gap. Drawing from real-world experience designing and scaling products as [ZoCo Design](https://zocodesign.com/)’s CEO, [Lacey](https://www.linkedin.com/in/laceypicazo/) will share how to cut through the noise and identify the insights that actually change behavior—moving people, and moving metrics. You’ll learn: * Why understanding customer behavior is a quant and qual challenge * How to spot the signals that actually predict behavior change * Where AI accelerates insight, and where it creates distraction * How to get meaningfully closer to customers, without adding more tools This talk reframes how to evaluate performance and identify what levers actually improve it, helping your team to make smarter bets with greater confidence. Every meaningful outcome is driven by behavior change. And when you know how to design for behavior, you stop guessing, and start building things that work. **About Our Speaker** [Lacey Picazo](https://www.linkedin.com/in/laceypicazo/) is the Founder and CEO of ZoCo, a healthcare product studio that turns complex, high-stakes ideas into products that drive real-world adoption. She partners with healthcare organizations to uncover critical care delivery insights, focus product strategy through behavior design, and build solutions that patients and providers actually use. Thanks to our 2026 sponsors: [Clarivoy](https://www.clarivoy.com), [What Box Consulting Group](https://www.whatboxconsultinggroup.com), [Conductrics](https://www.conductrics.com), and [Piwik PRO](https://piwik.pro) More info at [cbusdaw.com](https://cbusdaw.com)

## 🤝 Host Information A co-hosted event by ProductTank Columbus & Women in Product Columbus 💡 About the Workshop AI adoption is stalling across organizations — not because of a lack of motivation or tools, but because it's fundamentally a behavior design challenge. This hands-on workshop applies proven Behavior Design models and methods to help you move from a vague organizational wish to boost AI adoption to 3-5 concrete, testable interventions you can act on starting tomorrow. Whether you're a product manager, on a product team, or just someone trying to get AI to actually stick at work, you'll leave with a clear picture of what's worth focusing on, what to ignore, and how to drive real, sustained adoption — no guesswork required. 🛠️ What to Bring Laptop: Fully charged and ready to go. AI Assistant: Have your favorite AI assistant pulled up. (Dom will be using Claude, but feel free to use whichever assistant you prefer!) 🍕 Logistics & Perks Food & Drink: Pizza and drinks provided! Parking: Plenty of free spaces available on-site. ###

Topic to be announced. **THANK YOU** *Franklin University* for hosting our meetup! To learn more about *Franklin University*, please visit their website: https://www.franklin.edu/ **DIRECTIONS** Franklin University Fisher Hall 300 E. Main St, Columbus, OH 43215 Map: https://maps.app.goo.gl/jxjBA2hUmS5qrvhq8 Parking is FREE! Please park in Lot C in front of Fisher Hall. See attached map. NOTE: Map the address only. When mapping with Google Maps it may use the Fisher Hall at OSU, which is NOT correct. **Want to sponsor the pizza and/or bar tab?** Please contact me if you would like to sponsor this meetup's pizza and/or bar tab: angelo@mandato.com