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Frequently Asked Questions

Yes! Check out ai and society events happening today here. These are in-person gatherings where you can meet fellow enthusiasts and participate in activities right now.

Discover all the ai and society events taking place this week here. Plan ahead and join exciting meetups throughout the week.

Absolutely! Find ai and society events near your location here. Connect with your local community and discover events within your area.

AI and Society Events Today

Join in-person AI and Society events happening right now

FTMG & FGIQA Summer Picnic 2026
FTMG & FGIQA Summer Picnic 2026
**FTMG & FGIQA Summer Picnic!** Welcome to our summer picnic, held in collaboration with the [Finnish Gaming Industry QA Meetup Group](https://www.meetup.com/finnish-game-industry-qa-meetup-group)! We will be having a casual get-together, no theme or speakers. Bring your own picnic blanket, snacks and drinks Feel free to come to network, discuss and enjoy the sun with us! Venue: Vanha Kirkkopuisto, Bulevardi, 00120 Helsinki In case of rain, the event will be most likely held at Bar Loose (Annakatu 21, 00100 Helsinki) **Warmly welcoming you all,** **Brgds FTMG & FGIQA organizers;** [Nina](https://www.linkedin.com/in/ninaperta/), [Szilard](https://www.linkedin.com/in/szellszilard/), [Jani,](https://www.linkedin.com/in/jani-gronman/) [Jamina](https://www.linkedin.com/in/jaminapollanen/) and [Mikko](https://www.linkedin.com/in/mikko-paloheimo/)
FGIQA & FTMG Summer Picnic
FGIQA & FTMG Summer Picnic
**Welcome to our summer picnic, held in collaboration with the [Finnish Testing Meetup Group!](https://www.meetup.com/finland-testing-meetup-group/)** We will be having a casual get-together, no theme or speakers. Bring your own picnic blanket, snacks and drinks. Feel free to come to network, discuss, and enjoy the sun with us! **Venue** Vanha Kirkkopuisto, Bulevardi, 00120 Helsinki In case of rain, the event will be most likely held at Bar Loose (Annakatu 21, 00100 Helsinki) **We are excited to welcome you to our summer picnic!** Best Regards, The Organizing Team
Retreat info evening
Retreat info evening
We organize retreats where people can reveal the mechanisms of their minds, connect with themselves, their potential and others. Are you interested to hear more about these events? Do you want to ask questions regarding the retreats? This evening is for you! We open a space in Bokvillan for you to meet the retreat facilitators, discuss openly, listen and ask questions if you want to. See you there!
Board Games at Arkade (Thursday)
Board Games at Arkade (Thursday)
Pay the **5 € board gaming fee** to the bar at the counter when you arrive. You must be at least 18 years old to enter [Arkade](https://www.arkade.fi/). We play in English and the game rules are taught before starting play, unless everyone is already familiar with the game. No previous experience with board gaming required. Despite our RSVP numbers here on Meetup, we almost always have at least 20 people participating weekly. The venue has a great board game library, the host and other players usually bring their own games too: our selection varies weekly. We're a very casual group so you're welcome to arrive early or late and join whatever game is starting up, there is no attendance tracking, or welcoming process. The bar has alcoholic drinks, mocktails, and soft drinks available as well as some snack foods. They've been okay with people ordering food to the bar with meal delivery services. If you are feeling sick, please stay home.
Finnish Language Café
Finnish Language Café
Learning Finnish in Finland can be difficult because Finns tend to switch to English. That is one of the reasons people like our Finnish language café: you get to practice Finnish with Finns :) The events are completely free and there is always a native speaker to facilitate the conversation and to help find the right words. The coffee is good too ☕😋🇦🇹 Tervetuloa! When? ⏰ Usually Tuesday to Friday from 15:00 - 16:00 Where? 📍 In a cozy Viennese coffee house: The Good Coffee Company, Eerikinkatu 33, Helsinki The Good Coffee Company A Taste of Vienna 🇦🇹 Eerikinkatu 33, 00180 Helsinki Please visit our Facebook page for updates and changes: https://www.facebook.com/TheGoodCoffeeCompany/events
International Cultural Café in Swedish
International Cultural Café in Swedish
Here’s an opportunity to learn Swedish over a good cup of coffee or tea ☕😋🇦🇹 for free! The events are free and there is always a native speaker to facilitate the conversation and to help find the right words. In addition, we offer free (yes, free) coffee, tea, and biscuits to participants! På svenska, men på olika sätt Att prata med folk på café kan vara både nöje och utmaning. Hos oss serverar vi kaffe med mycket glädje och inspiration. Tillsammans lyssnar, pratar, läser, berättar eller skriver vi nyfiket och glatt oavsett om du har den finlandssvenska kulturen redan i blodet eller vill bekanta dig med den. Vi erbjuder deltagarna gratis kaffe eller te med lite tilltugg. When? ⏰ Usually Thursdays at 16:00 Where? 📍 In a cozy Viennese café: The Good Coffee Company, Eerikinkatu 33, Helsinki Välkommen! **The Good Coffee Company** **A Taste of Vienna 🇦🇹** Eerikinkatu 33, 00180 Helsinki Please visit our Facebook Page for updates and changes: **[https://www.facebook.com/TheGoodCoffeeCompany/events](https://www.facebook.com/TheGoodCoffeeCompany/events)**

AI and Society Events This Week

Discover what is happening in the next few days

Museum Sundays Special: Suomenlinna & picnic
Museum Sundays Special: Suomenlinna & picnic
Suomenlinna is a UNESCO World Heritage site and a classic summer picnic location only 15 minute ferry ride away from downtown Helsinki. Join us for a tour of the island, and if feeling up for it, check out the various museums located around the island where both the Museum Card and the Helsinki Card grant free entry. There's no pre-planned route or destination — instead we'll take a walk around the fortress ruins and pop in wherever we're feeling up for it. Afterwards we'll settle in a park somewhere nearby for food and drinks. **Possible stops include:** * [Sotamuseo Maneesi (just opened a new exhibition showing WWII era soviet war propaganda)](https://museot.fi/nayttelykalenteri/index.php?nayttely_id=40407) * [Suomenlinna museum (recently opened a new exhibition showing handcrafted Finnish glass)](https://museot.fi/nayttelykalenteri/index.php?nayttely_id=42566) * [Submarine Vesikko (WWII era submarine so we can imagine what it would feel like having a panic attack after being sunk to the bottom of the sea in a tin can)](https://museot.fi/museohaku/index.php?museo_id=21149) * [Ehrensvärd museum (gawk at how a bunch of rich people lived in the 1700s)](https://museot.fi/museohaku/index.php?museo_id=21096) * [Customs museum (crazy things that have been forbidden from being imported and the crazy ways that crazy people tried to get around that prohibition)](https://tulli.fi/tutustu-tulliin/tullimuseo) We'll get together at the Kauppatori ferry terminal before passing over to the island. Once there, I'll share my location via GPS and everyone's free to tag along for the museum tour or simply take a walk around the island and take in the sights.
🏸 Beginner-Friendly Badminton & Social
🏸 Beginner-Friendly Badminton & Social
Join us for a relaxed badminton session followed by coffee or drinks nearby. No need to be an advanced player. The goal is to stay active, have fun, and meet new people. Bring: * Indoor shoes * Water bottle * Racket (if you have one) Join our group community on WhatsApp: https://chat.whatsapp.com/BH5hev3E95IGN2Q0aSBeEl?mode=gi_t
Play Badminton [Social Games] @Smash Center
Play Badminton [Social Games] @Smash Center
【IMPORTANT SUMMARY】 * The purpose of social games is to know some people, do some exercise and enjoy the games together with others. Winning and getting points is not the focus of this session. Please play with consideration to your opponents' level. * Please purchase your slot through this link [https://7538e9.myshopify.com/](https://7538e9.myshopify.com/) 【SIGN-UP SYSTEM】 * Please sign up and pay through this link. [https://7538e9.myshopify.com/products/social-game](https://7538e9.myshopify.com/products/social-game) * We don't use the signup system on Meetup.com anymore. (Neither the waiting list) * It says this event is full on this meetup page, because I didn't open any slots here for you to sign up. You have to check this [sign-up page](https://7538e9.myshopify.com/products/social-game) to see if there is still a slot available there. * The background of using an external sign-up and payment system is because Meetup.com introduced a service fee to increase 21% of the fee in May 2023, and we want to reduce this cost. 【FEE and REFUND POLICY】 * Fee includes courts and plastic shuttles. Please sign up and pay before you come. NO refund if you do not cancel until 48 hours before the event. * Racket: bring one or rent one at the counter. * You can put a comment to sell your slot after the deadline of refund, or sell your slot in our whatsapp group. * No matter the reason is sickness, accident or anything, the group or I will not afford the cost caused by your absence. * Of course you CAN'T ask me, "Can I sign up for free for next week because I didn't come to use my slot this week?". Please remember, the court booked for you was there and it costs money. The court doesn't simply become "free of charge", just because you didn't come to use it. 【COMMUNICATION】 * Communication: our whatsapp group [https://chat.whatsapp.com/JJQbJlisbcj5YDnlcSu347](https://chat.whatsapp.com/JJQbJlisbcj5YDnlcSu347) * There are too many spams, so I only accept +358 number to join whatsapp group. Numbers from other countries will all be rejected. 【OTHERS】 * Please always keep 1 meter away from those courts where people are playing. Never step into the corners of other courts! If I see you do this, I probably will yell at you! * If you have some questions, you can put your questions in the comments on the event page. People will respond. * We play double games to 21 points. After each game, please let those who are waiting to play. Feel free to play with whoever you want, but please avoid playing with the same people all the time. * If you are new to badminton, please Google basic badminton rules in advance. Serve rules, double rules and point counting rules. You are always welcome to ask anyone in our group. Most of our members are more than happy to help you. * Badminton activity is organized for non-profit purpose, but I take a small fee for my work. * Want to restring your racket? I can do restring for you. €24 including the string. Please get contact with Ken. [https://drive.google.com/file/d/1XdBBBKBmsHqvMyI7t1MttqOxwX8rs7vQ/view?usp=sharing](https://drive.google.com/file/d/1XdBBBKBmsHqvMyI7t1MttqOxwX8rs7vQ/view?usp=sharing) * [https://www.meetup.com/Helsinki-Badminton-Meetup/](https://www.meetup.com/Helsinki-Badminton-Meetup/) * You want to pay with your sport card or voucher? check the bottom of the page. Click "read more" * https://www.meetup.com/Helsinki-Badminton-Meetup/[https://www.meetup.com/Helsinki-Badminton-Meetup/](https://www.meetup.com/Helsinki-Badminton-Meetup/)
Guided Meditations
Guided Meditations
Join us on **Fridays, 18:00 - 19:30** at **Lapinlahden Lähde** for a free session where we’ll explore the topic of the week - **Being Assertive**. After 19:30, you're welcome to hang out with us. Depending on what the group decides, we sometimes: \- stay in\, enjoy tea and cookies and play board games \- go out for dinner or order food\, feel free to bring your meal \- Just engage in deep conversations ✅ Your **RSVP counts as your registration**, we expect you to **honour it**. 🤝 All conversations are confidential. What’s shared, stays in the group. 🌿 Small group, big heart: Everyone gets a chance to share. 🧘‍♀️ Come comfy, come curious. 💧 Bring water. Skip heavy meals & caffeine. 📍 **Tallipääty, Lapinlahdenpolku 8, Helsinki** (Through the gate, first door on the left!) **Kind reminder:** Last-minute cancellations or no-shows mean others miss out. To keep it fair, repeated cases may result in losing the spot in future sessions. If you want to be part of the MIITTI community, follow us on our other platforms: IG: [instagram.com/miitti1](http://instagram.com/miitti1) Facebook: [facebook.com/miitti1](http://facebook.com/miitti1) Web: [lapinlahdenlahde.fi/projekti/miitti](http://lapinlahdenlahde.fi/projekti/miitti) Whatsapp: Join our Whatsapp community network to join your favourite group and stay connected with the other members! When you participate in one of our groups or events, just ask the group facilitator to add you to the community!
Discussion about Bitcoin and related topics
Discussion about Bitcoin and related topics
Bitcoin meetup - meet the local bitcoiners, network, present your projects and ideas or just hang out! Topics include everything that remotely touches Bitcoin.
Sketchy Collective: Helsinki Drawing Meetup (15:00 Helsinki time)
Sketchy Collective: Helsinki Drawing Meetup (15:00 Helsinki time)
**HOW TO FIND US** **Outdoors** ☀️🌻: We meet every Sunday at 15:00 in the Töölönlahti Park, opposite the entrance to Pikku-Finlandia. If you’re walking from Oodi, pass the playground with the big swings and the volleyball court. On the left, you’ll find us in the area with benches, hammocks, and yellow chairs. **Indoors** ⛈️ 🥶: When it's cold or rainy we move to the top floor of the Oodi Library, on the stairs opposite the children’s area. **To everyone who has already participated in our meetups:** We want to make it as easy as possible for newcomers to find us, whether we're meeting outdoors or indoors. If you have any suggestions for how we could improve these directions or make our meeting spots easier to find, we'd greatly appreciate a message. It's a good idea to **keep your sketchbook visible** so others can easily recognize that you're there for the sketching meetup. **HOW IT WORKS** At each meetup, attendees take turns being the model for a quick **10-minute sketch session**. One person poses, everyone else sketches, then we rotate. Attendance varies considerably from week to week. Some Sundays attract a larger group, while on others only a handful of people may attend. **Occasionally, nobody may show up at all.** The organizer is currently not based in Helsinki and does not attend the meetups, so the gathering is entirely community-driven. For this reason, we encourage everyone to participate with an open mind and flexible expectations. Whether you spend the afternoon sketching with many people, just a few, or simply enjoying some focused drawing time on your own, we hope you'll embrace the experience as it is. **WHAT TO BRING** Pencils and paper (or any sketching tools you like). It’s encouraged to bring some props to make drawings more varied and playful. 👘👒💐🍍🫖🏸🤿🎭🎺🔮🧸📣 No fees, no pressure. The only thing we ask is that everyone takes a turn posing for the group. You can sit however feels comfortable for you. We encourage people to experiment with different poses from round to round to keep the drawings interesting, but this isn't a yoga session - there's no expectation to do anything difficult or uncomfortable. ☺️ Draw as much as you like, skip a round if you're tired or just want to chat, and leave whenever it suits you. The event continues as long as there's interest. **STAYING CONNECTED** Anyone who has attended at least one meetup is welcome to join our WhatsApp group. If you’d like to be added, just ask around at the meetup - several community members can approve new participants, and there’s usually at least one of them present. Alternatively, send us a message with your phone number (including the country code) and a photo proving that you attended a meetup. This measure helps prevent spam and advertising in the WhatsApp group. **SOCIAL MEDIA** Curious about our work? 👉 instagram.com/sketchy.collective If you’d like to share your drawings from the meetup, you can send them on WhatsApp group or use the Instagram collab function. We warmly encourage everyone to share their work and take part in building our international sketching gallery - together with artists from all the cities where Sketchy Collective meetups are organized. **PHOTO CONSENT** Photos may be taken during the meetup and shared on our social media. If you don’t want to appear in photos, just let the photographer know. If you’re taking photos, please make sure people know about it and can choose whether they want to be included or not. **If you share a group photo in our WhatsApp group, we'll assume you've already checked that everyone in the photo is happy to be photographed and has agreed that the photo may be shared on our social media.**
Film Club (FREE): Creed / Ryan Coogler @ Malja Outdoor Cinema
Film Club (FREE): Creed / Ryan Coogler @ Malja Outdoor Cinema
You're welcome to join us for our film club featuring classic movies from all decades! After the screening, we'll gather somewhere nearby to discuss the film and share our appreciation for the art of cinema. -- This time our featured film is Ryan Coogler's Creed (yes, that's the weird sequel to Rocky), screening for free at Malja Outdoor Cinema: > ***Creed*** is a 2015 American [sports](https://en.wikipedia.org/wiki/Sports_film "Sports film") [drama film](https://en.wikipedia.org/wiki/Drama_(film_and_television) "Drama (film and television)") directed by [Ryan Coogler](https://en.wikipedia.org/wiki/Ryan_Coogler "Ryan Coogler"), who co-wrote the screenplay with [Aaron Covington](https://en.wikipedia.org/wiki/Aaron_Covington "Aaron Covington"). It is the seventh installment in the *[Rocky](https://en.wikipedia.org/wiki/Rocky_(franchise) "Rocky (franchise)")*[ franchise](https://en.wikipedia.org/wiki/Rocky_(franchise) "Rocky (franchise)"), and serves as a [spin-off](https://en.wikipedia.org/wiki/Spin-off_(media) "Spin-off (media)")/[sequel](https://en.wikipedia.org/wiki/Standalone_sequel "Standalone sequel") to *[Rocky Balboa](https://en.wikipedia.org/wiki/Rocky_Balboa_(film) "Rocky Balboa (film)")* (2006). It stars [Michael B. Jordan](https://en.wikipedia.org/wiki/Michael_B._Jordan "Michael B. Jordan"), [Sylvester Stallone](https://en.wikipedia.org/wiki/Sylvester_Stallone "Sylvester Stallone"), [Tessa Thompson](https://en.wikipedia.org/wiki/Tessa_Thompson "Tessa Thompson"), [Phylicia Rashad](https://en.wikipedia.org/wiki/Phylicia_Rashad "Phylicia Rashad"), [Tony Bellew](https://en.wikipedia.org/wiki/Tony_Bellew "Tony Bellew"), and [Graham McTavish](https://en.wikipedia.org/wiki/Graham_McTavish "Graham McTavish"). In the film, amateur boxer [Adonis Creed](https://en.wikipedia.org/wiki/Adonis_Creed "Adonis Creed") (Jordan) is trained and mentored by [Rocky Balboa](https://en.wikipedia.org/wiki/Rocky_Balboa "Rocky Balboa") (Stallone), the former rival turned friend of Adonis' father, [Apollo Creed](https://en.wikipedia.org/wiki/Apollo_Creed "Apollo Creed"). > *Creed* had its premiere on November 19, 2015, at the [Regency Village Theater](https://en.wikipedia.org/wiki/Regency_Village_Theater "Regency Village Theater") in Los Angeles and was released in the United States on November 25, by [Warner Bros. Pictures](https://en.wikipedia.org/wiki/Warner_Bros._Pictures "Warner Bros. Pictures"), to coincide with the 40th anniversary of the date of the opening scene in the [first film](https://en.wikipedia.org/wiki/Rocky "Rocky"). It grossed $174.1 million worldwide and received widespread acclaim from critics[\[13\]](https://en.wikipedia.org/wiki/Creed_(film)#cite_note-13) who praised Coogler's direction, the screenplay, and acting performances. Among its accolades, it was selected by [National Board of Review](https://en.wikipedia.org/wiki/National_Board_of_Review "National Board of Review") as one of the [top ten films of 2015](https://en.wikipedia.org/wiki/National_Board_of_Review_Awards_2015#Top_10_Films "National Board of Review Awards 2015"), while Stallone won the [National Board of Review Award for Best Supporting Actor](https://en.wikipedia.org/wiki/National_Board_of_Review_Award_for_Best_Supporting_Actor "National Board of Review Award for Best Supporting Actor"), the [Critics' Choice Award for Best Supporting Actor](https://en.wikipedia.org/wiki/Broadcast_Film_Critics_Association_Award_for_Best_Supporting_Actor "Broadcast Film Critics Association Award for Best Supporting Actor"), and [Golden Globe Award for Best Supporting Actor in a Motion Picture](https://en.wikipedia.org/wiki/Golden_Globe_Award_for_Best_Supporting_Actor_%E2%80%93_Motion_Picture "Golden Globe Award for Best Supporting Actor – Motion Picture"), and was nominated for the [Academy Award for Best Supporting Actor](https://en.wikipedia.org/wiki/Academy_Award_for_Best_Supporting_Actor "Academy Award for Best Supporting Actor"). The film was followed by *[Creed II](https://en.wikipedia.org/wiki/Creed_II "Creed II")* (2018) and *[Creed III](https://en.wikipedia.org/wiki/Creed_III "Creed III")* (2023). The film is the first film in the franchise to have been produced by Stallone. This screening is free, so just show up and sit down to enjoy the movie with us. In case of rain, the movie will be screening inside the restaurant.

AI and Society Events Near You

Connect with your local AI and Society community

Stop Guessing: How to Measure and Improve LLM Outputs
Stop Guessing: How to Measure and Improve LLM Outputs
Most people use LLMs by feel: ask a question, read the answer, decide whether it “seems good,” and move on. That works for casual use. It does not work when you are building software, automating workflows, writing important documents, or relying on AI for anything that needs to be repeatable. In this talk, we’ll look at how to improve and evaluate the inputs and outputs of LLMs using practical measurement techniques. We’ll cover how prompt changes affect results, how to compare outputs, how to build simple evaluation sets, and how math-based methods like similarity scoring can help you move beyond guesswork. This will be beginner-friendly, so even if you don't know anything about AI, you should get something out of it. However, this will be a little more technical than our intro talks. You do not need to be an AI researcher, but programmers and technically curious attendees will get a lot out of it. We’ll cover: * Why “it looks good” is not enough * How to improve prompts by changing the input, context, and constraints * How to compare LLM outputs more systematically * Basic evaluation techniques for accuracy, consistency, and usefulness * How embeddings, cosine similarity, and scoring can help evaluate results * Where automated evaluation works — and where humans still need to stay in the loop By the end, you’ll have a practical mental model for treating LLMs less like magic and more like systems you can test, measure, and improve. LOGISTICS AND PARKING: The talk starts at 7:00 PM. The first half hour is reserved for everyone to get set up and mingle. Free pizza and drinks! The cheapest parking option is to find street parking, which will only cost you a few bucks. Otherwise, park in the nearby veteran's museum lot for $8. It's highly recommended you avoid the nearby $15 garage parking.
In-Person Event: The Answers to Depression & Anxiety
In-Person Event: The Answers to Depression & Anxiety
This is an in-person meeting. At this meeting you will get answers to depression and anxiety. Find out the source of them and how to get rid of them. Did you know that unwanted emotions like anxiety, depression, unhappiness, loneliness, hopelessness, anger, fear, or feelings of irritation don’t just fall on you for no reason. They are not random occurrences that simply happen to people's minds. They are definitely not due to a chemical imbalance in your brain from some nebulous chemical reaction "by chance". Your negative emotions are the symptoms of the painful experiences that you have which are not healed, and which are still affecting you. The effects of these painful experiences are exacerbated by the pressures or difficulties of the other problems in your life. Come to our Meetup, where we can introduce you to some of the knowledge, tools and techniques of the breakthroughs in the field of the mind that we can apply to this ever important area of life. Be sure to click on the red "Attend" button below to come to this local event. We look forward to seeing you there. This group is created by the Hubbard Dianetics Foundation of Central Ohio and Church of Scientology of Central Ohio.
NFT AI ART Columbus
NFT AI ART Columbus
NFT's are here to stay folks! This is a group for like minded people interested in understanding, leveraging, using, creating for, profiting from, trading too i suppose, NFT's.. everything around them, complexity, fear and exploits, best practices and more. **PLUS** This group will talk AI ART tools, techniques, artists, video, audio, prototypes and more in the AI assisted production space- ART specifically, but we can get into any aspect of some of the cooler things happening in AI in general.
 TINYACO Creative Writer's Salon
TINYACO Creative Writer's Salon
ServiceNow AI Deep Dive: Hands-On Learning Session
ServiceNow AI Deep Dive: Hands-On Learning Session
We're planning a hands-on technical session focused on building AI solutions in ServiceNow - think skills, agents, and real-world use cases. If you’re curious about AI on the platform, RSVP now and stay tuned for more details. Let's build together!
BOOM! At Land Grant featuring the 3 ton toad.
BOOM! At Land Grant featuring the 3 ton toad.
BOOM! At land grant featuring the 3 ton toad. Catch the best view of Ohio’s biggest fireworks show – without the downtown madness. Land grant is 1/2 a mile from red white and boom! BOOM! At Land grant is back! The 3 ton toad will go live on the beer garden stage beginning at 7 PM. They’ll keep the music going right up until the fireworks light up the sky. Come early, grab a craft beer, hit up the food trucks, and settle in for a summer night of music, drinks, and an unbeatable fireworks finale.
Data & Analytics Wednesday - Learning from Everyday Data
Data & Analytics Wednesday - Learning from Everyday Data
**Practical Curiosity: Learning from Everyday Data** How do we actually get better at utilizing our day-to-day data? Fancy dashboards and complex models might look nice and draw attention, but that’s not where most of us spend our time. In fact those shiny outputs frequently sit unused, while the real insights are drawn from the analyst’s daily practice. Sometimes it’s as simple and as powerful as noticing that a segment is shrinking, a channel is underused, or certain links keep getting all the clicks. There’s many different places that the spark of insight can come from, but you have to keep your head in the data and know where to look. In this session, we’ll explore real-world examples of how segmentation, testing, and click behavior can uncover practical digital marketing opportunities. You’ll leave with inspiration for your own use cases, along with a few simple ways to ask better questions, spot meaningful patterns, and make smarter decisions without overcomplicating it. **About Our Speaker:** [Elaine Armbruster](https://www.linkedin.com/in/elainearmbruster/) is a Director of Digital Experience at the [American Diabetes Association](https://diabetes.org/), where she focuses on using data and insights to create smarter, more effective digital experiences. A lifelong Columbus resident, she has built her career in email marketing and the broader digital user journey, and is finding she most enjoys working in the messy middle where systems, data, and big ideas don’t quite line up yet. Thanks to our 2026 sponsors: [Clarivoy](https://www.clarivoy.com), [What Box Consulting Group](https://www.whatboxconsultinggroup.com), [Conductrics](https://www.conductrics.com), and [Piwik PRO](https://piwik.pro) More info at [cbusdaw.com](https://cbusdaw.com)