Analytic Solutions

**The Data-Driven Brand: Using Analytics to Shape Perception** Can you use analytics to improve tacos? This being CBUSDAW, we think the answer is probably “yes”, but we’re not sure how to implement or test this theory. For our April meetup we’ve got Sara Kear, CMO of Condado Tacos, to investigate this delicious question. Sara will explore how she blends quantitative data and qualitative customer feedback to shape brand positioning and drive business decisions. We all know that marketing and analytics go way beyond attribution. Sara will show how Condado uses customer insights to inform product and pricing strategy. She’ll also highlight how Condado leverages customer feedback at scale to influence operational priorities, positioning marketing as the voice of the customer across the organization. In the last 12 years Condado has gone from one location in Columbus to 52 locations across 10 states, so we’re guessing there’s more to that growth than really good guac (though the guac probably helps). Ultimately, this talk focuses on the intersection of art and science—using data to inform creativity and build a brand that resonates with customers in a measurable way. **About Our Speaker** Sara Kear is Chief Marketing Officer at Condado Tacos, where she oversees brand, restaurant design, menu and pricing strategy, off-premise including catering, and customer data strategy. Since joining in 2021, she has helped grow the brand from 19 to 52 locations while building a data-driven marketing organization focused on loyalty and customer insights. Condado has since been named to the Inc. 5000, recognized as Breakout Retailer by Chain Store Age, and consistently ranked among FastCasual’s Top 100 Movers & Shakers. Thanks to our 2026 sponsors: [Clarivoy](https://www.clarivoy.com), [What Box Consulting Group](https://www.whatboxconsultinggroup.com), [Conductrics](https://www.conductrics.com), and [Piwik PRO](https://piwik.pro) More info at [cbusdaw.com](https://cbusdaw.com)

TBA- We will do lunch before the play too! Tickets are on sale now only $20.

This is a time where players of all ages, and skill levels can gather and enjoy a nice Sunday full of Chess!

Join us for a flat 2.6 mile hike along the Alum Creek Trail from the rear parking lot of the Easton Hilton Garden Inn to the Strawberry Farms Park and back. This scenic trail along Alum Creek is a gem. Come and hike it with us!

We are excited to host Guided Meditations on Sundays at 6 pm in our Ashram/Gallery/Home! !! !! Everyone wants to know what kind of God we worship and what kind of meditation we do. We worship the GOD that LOVES US! We understand that god is an energy and it lives in us as us. Our meditations guide others to actually experience that energy! xoxo We don't just talk about peace, love and affection, we experience it :) Also we are a home not a business, so we enjoy building community one friend at a time. We always build in time for people to mingle & develop friendships! xoxo Much Love, Frank Tennyson Namaste, Frank Tennyson http://photos3.meetupstatic.com/photos/event/a/f/9/9/600_447824953.jpeg