Analytics: Outcomes, Experimentation Intelligence

**Google Analytics Alternatives** Is it finally time to make the switch away from Google Analytics? Two-and-a-half years ago Jason Packer asked this question at Columbus Web Analytics Wednesday. Since then: Google’s Universal Analytics has been sunset, we’ve changed our name to Columbus Data & Analytics Wednesday, and Jason has released two editions of his book “Google Analytics Alternatives”. Fresh off the release of the 2nd edition of his book, we thought it was time to re-open this conversation. While people love to complain about it, GA’s market share has remained relatively constant (at least in the United States). Why is that? You won’t find any complaints about GA4 in this talk, but rather an overview of what’s currently available in the market and how to frame your decision-making process. We’ll also be giving out some free copies of Jason’s book! So even if you’ve got a “GA4Lyfe” tattoo (no judgement), there’s free books to go with the free pizza and beer. Thanks to our 2026 sponsors: [Clarivoy](https://www.clarivoy.com), [What Box Consulting Group](https://www.whatboxconsultinggroup.com), [Conductrics](https://www.conductrics.com), and [Piwik PRO](https://piwik.pro) More info at [cbusdaw.com](https://cbusdaw.com)

**Important time note:** Please plan on arriving between 5:30 and 6:00 as the elevators lock after 6 and you'll need to message us and we'll need to come get you. The building address is 4450 Bridge Park The entrance is 6620 Mooney St, Suite 400 You will need to scan your ID at the door to get a visitor badge. **Abstract** *Spec-Driven Development with GitHub Spec-Kit: From Intent to Implementation* Spec-driven development flips the traditional workflow on its head: instead of code being the source of truth, the specification becomes the backbone of design, collaboration, and delivery. In this session, we’ll explore how GitHub Spec-Kit enables teams to treat specifications as first-class artifacts—living documents that drive architecture, implementation, and verification. You’ll learn how Spec-Kit helps teams clearly express intent using structured, version-controlled specs that live alongside code. We’ll walk through a practical workflow that starts with defining system behavior and constraints, then progressively refines those specs into testable, automatable outcomes. Along the way, we’ll show how specs can reduce ambiguity, improve cross-functional collaboration, and make design decisions explicit before a single line of production code is written. This talk will cover: --What spec-driven development is (and what it isn’t) --How GitHub Spec-Kit fits into modern developer workflows --Using specs to align product, engineering, and AI-assisted development --Real-world examples of turning specs into implementations with confidence Whether you’re building greenfield systems, integrating AI into your stack, or trying to reduce costly rework, spec-driven development offers a scalable way to move faster without sacrificing clarity. Attendees will leave with concrete patterns and a clear mental model for adopting GitHub Spec-Kit in their own projects. **YouTube Link** TBA

Excited to share that AWS Cloud Club's first meeting will take place on Thursday, February 26th at 5pm - 6pm! We’re collaborating with [Big Data & Analytics Association](https://www.linkedin.com/company/big-data-analytics-association/) to host [Alok Jha](https://www.linkedin.com/in/alok-jha-42abb928/), Head of Product Management for AWS Intelligent Application Protection at Amazon Web Services, for a tech talk + Q&A on his journey in leading cutting-edge innovation in industry. If you’re interested in cloud, cybersecurity, AI, or product management, this is a session you won’t want to miss. Make sure to join our Meetup and GroupMe to stay up to date for future events and collabs!

Join other experienced and aspiring agile coaches and professionals to: * develop and practice your coaching skills in a peer-to-peer environment * share current successes and challenges in your work environment and get support from each other * learn from each other, build better relationships and experiment with new ideas

We will show a variety of methods for building agents that run in Microsoft Foundry. This covers the different types of agents: Prompt, Multi, and Hosted, as well as the development lifecycle using evals and traces.

Join us and work remotely together with like-minded UX folks. This is a last minute opportunity to get out at one of our favorites, [Junto](https://thejuntohotel.com/)! Plenty of seating is available in addition to a connected coffee shop and restaurant. I will be there 10-12 for sure, maybe longer. Feel free to come and go anytime during the day, and don't forget your charger and headphones!

Meeting @ Improving's office in Downtown Columbus, near Cosi. Parking is paid, food & drink are free! This time we're hanging out after the long winter break. We are going to look at a group-member's project used to help learn the fundamentals of Go, and if time allows, we can take a look at how we like to build Go projects using AI.