Analytics: Outcomes, Experimentation Intelligence

**Google Analytics Alternatives** Is it finally time to make the switch away from Google Analytics? Two-and-a-half years ago Jason Packer asked this question at Columbus Web Analytics Wednesday. Since then: Google’s Universal Analytics has been sunset, we’ve changed our name to Columbus Data & Analytics Wednesday, and Jason has released two editions of his book “Google Analytics Alternatives”. Fresh off the release of the 2nd edition of his book, we thought it was time to re-open this conversation. While people love to complain about it, GA’s market share has remained relatively constant (at least in the United States). Why is that? You won’t find any complaints about GA4 in this talk, but rather an overview of what’s currently available in the market and how to frame your decision-making process. We’ll also be giving out some free copies of Jason’s book! So even if you’ve got a “GA4Lyfe” tattoo (no judgement), there’s free books to go with the free pizza and beer. Thanks to our 2026 sponsors: [Clarivoy](https://www.clarivoy.com), [What Box Consulting Group](https://www.whatboxconsultinggroup.com), [Conductrics](https://www.conductrics.com), and [Piwik PRO](https://piwik.pro) More info at [cbusdaw.com](https://cbusdaw.com)

Window functions have nothing to do with the Windows operating system but provide a “window” to a result set when used in SQL queries. They are powerful, set-based methods to view data in unexpected ways. Window functions provide easy, set-based solutions to solve some common problems: * Using running totals * Performing operations in intervals * Identifying data gaps and islands * Performing aggregates without losing detail Many people are confused by window functions and do not know how to use them properly. This session will explore window functions, how they work, and how to use them. Demonstrations with several examples will solidify how window functions can simplify queries and make them more powerful.

Join other experienced and aspiring agile coaches and professionals to: * develop and practice your coaching skills in a peer-to-peer environment * share current successes and challenges in your work environment and get support from each other * learn from each other, build better relationships and experiment with new ideas

Google is leading the AI revolution—don't miss your chance to stay ahead of the curve. Join GDG Cloud Indy for an immersive session where we bridge the gap between AI experimentation and enterprise production. We are thrilled to feature two expert-led deep dives into the Google AI ecosystem, designed for Cloud Architects, Developers, and AI enthusiasts alike. **The Lineup:** **11:00 AM \|** **Getting Started with Google Gemini** Speaker: Vaidehi S. Tripathi\*\*,\*\* Cloud Advisor, GDE, GDG Organizer (Cloud Indy) Focus: A walk-through of Gemini and multimodal models to boost daily productivity. **11:30 AM \|** **Google AI Studio vs. Vertex AI: The Path to GenAI** Speaker: Olga Scrivner, PhD, Google Cloud & GenAI Leader, WTM Ambassador, IEEE Humanitarian Tech Chair (Indy) Focus: Navigating the journey from rapid prototyping in AI Studio to production-ready deployments in Vertex AI. **The Perks:** Exclusive GDG Swag for attendees! Pizza & Soft Drinks (for in-person guests). Networking & Q&A with local industry leaders. **Meeting Link:** meet.google.com/wia-ygtn-fmc Also, Check our Meetup page at https://www.meetup.com/gdgcloudindy/ See you there! This is a hybrid event. Join the event virtually at: https://gdg.community.dev/events/details/google-gdg-cloud-indy-presents-level-up-your-ai-game-with-google-gemini/ or in person at: Zionsville Town Hall - 1100 West Oak Street Zionsville, 46077 *** *** **About the Speakers :** **Olga Scrivner -** PhD\*\*,\*\* a certified Google Cloud and GenAI Leader, IEEE Humanitarian Technologies Chair (Central Indiana), and Women Tech Makers Ambassador In this talk, we’ll walk through Google’s primary generative AI platforms: **Google AI Studio** and **Vertex AI**. We’ll explore what each tool is designed for and how developers typically begin their journey with Google’s AI ecosystem. Using **Google AI Studio**, we’ll demonstrate how you can experiment with Google’s **Gemini models** to create and test ideas, from text generation to image and video creation. We’ll also discuss how these early experiments can later connect to **Vertex AI** for production use cases. **Vaidehi Tripathi** \- Elevance Health \(Cloud Advisor\) Founder and Organizer GDG Cloud Indy. Google Developer Expert-GDE. Vaidehi is a Cloud Advisor at Elevance Health (Formally Anthem) and before that worked as Solution Architecture Manager in Accenture focused on designing solution based on Google Cloud Platform. Vaidehi is a Google certified Architect, Data, Network, Security, Developer, DevOps and Machine Learning Engineer. **Hosted By :** Vaidehi Tripathi, GDG Organizer Complete your event RSVP here: https://gdg.community.dev/events/details/google-gdg-cloud-indy-presents-level-up-your-ai-game-with-google-gemini/.

We're planning a hands-on technical session focused on building AI solutions in ServiceNow - think skills, agents, and real-world use cases. If you’re curious about AI on the platform, RSVP now and stay tuned for more details. Let's build together!

We will show a variety of methods for building agents that run in Microsoft Foundry. This covers the different types of agents: Prompt, Multi, and Hosted, as well as the development lifecycle using evals and traces.

Meeting @ Improving's office in Downtown Columbus, near Cosi. Parking is paid, food & drink are free! This time we're hanging out after the long winter break. We are going to look at a group-member's project used to help learn the fundamentals of Go, and if time allows, we can take a look at how we like to build Go projects using AI.