Analytics: Outcomes, Experimentation Intelligence

**The Data-Driven Brand: Using Analytics to Shape Perception** Can you use analytics to improve tacos? This being CBUSDAW, we think the answer is probably “yes”, but we’re not sure how to implement or test this theory. For our April meetup we’ve got Sara Kear, CMO of Condado Tacos, to investigate this delicious question. Sara will explore how she blends quantitative data and qualitative customer feedback to shape brand positioning and drive business decisions. We all know that marketing and analytics go way beyond attribution. Sara will show how Condado uses customer insights to inform product and pricing strategy. She’ll also highlight how Condado leverages customer feedback at scale to influence operational priorities, positioning marketing as the voice of the customer across the organization. In the last 12 years Condado has gone from one location in Columbus to 52 locations across 10 states, so we’re guessing there’s more to that growth than really good guac (though the guac probably helps). Ultimately, this talk focuses on the intersection of art and science—using data to inform creativity and build a brand that resonates with customers in a measurable way. **About Our Speaker** Sara Kear is Chief Marketing Officer at Condado Tacos, where she oversees brand, restaurant design, menu and pricing strategy, off-premise including catering, and customer data strategy. Since joining in 2021, she has helped grow the brand from 19 to 52 locations while building a data-driven marketing organization focused on loyalty and customer insights. Condado has since been named to the Inc. 5000, recognized as Breakout Retailer by Chain Store Age, and consistently ranked among FastCasual’s Top 100 Movers & Shakers. Thanks to our 2026 sponsors: [Clarivoy](https://www.clarivoy.com), [What Box Consulting Group](https://www.whatboxconsultinggroup.com), [Conductrics](https://www.conductrics.com), and [Piwik PRO](https://piwik.pro) More info at [cbusdaw.com](https://cbusdaw.com)

The Fellowship of the Star Schema: Transforming OLTP Data for Power BI One does not simply build reports on OLTP data. Join us on an epic journey from the depths of raw, normalized tables to the shining halls of a well-modeled star schema fit for Power BI greatness. We will demystify the differences between OLTP and OLAP, walk through star schema vs snowflake (and why Power BI has a clear favorite), and show you the compression differences between normalized and columnar storage that will make you never look at an OLTP model the same way again. We will cover the different types of dimensions, when to use them, and how to handle Slowly Changing Dimensions without losing your mind. You will leave knowing exactly how to identify a bad model, how to convert OLTP data into a clean star schema, and how to forge relationships that rule them all. Whether you are a data wizard, a curious hobbit, or somewhere in between, your models will never be the same.

**First meetup of the Columbus AI Engineering group.** We’ll kick things off with a practical, beginner-friendly discussion on: **How LLMs like ChatGPT actually work — and how to build real applications with them.** We’ll cover: * what’s actually happening under the hood (at a high level) * why LLMs behave the way they do (hallucinations, prompt sensitivity, etc.) * how people are building real systems with them today * where things break in practice This will be a **short, informal talk (\~15–20 min)** followed by open discussion and Q&A. Whether you’re an engineer, builder, or just curious about how modern AI systems work, you’re welcome to join. No slides, no fluff — just real conversation about real systems. We’ll hang out afterward and get to know each other.

Join us for lunch and meet our very successful group. We are each others sales team...always looking for referrals for our members. If you are looking for new clients, let us help you out! Bring your business cards and brochures to share with us. We have a speaker each week so that we can learn about their business. Because we have only one member per business, we have many of the spots filled. However, we are specifically looking for an estate attorney, a handyman/electrician, and an event planner. We have referrals for you! All visitors are welcome. Any questions contact [pmarchio@farmersagent.com](mailto:pmarchio@farmersagent.com)

Columbus Code & Coffee is excited to partner with GiveBackHack to put on the Healthtech Impact Sprint from 3/28-3/29 at Rev1 at The Peninsula! RSVP here using promo code CODEANDCOFFEE: https://luma.com/tk2jdrxk This is a health-specific version of GBH’s traditional weekend event. Participants pitch, research, and prototype health-focused projects for a chance to earn to $5K in funding from The Columbus Foundation and IGS Energy. On Saturday, folks will pitch their idea, form teams, and build. On Sunday, they’ll finalize their pitches before showcasing their work to the community and judges. # ​Schedule ​**Sat, Mar 28** * ​​9a: Doors open & breakfast * ​9:30a: Kickoff and intros * ​​10a: Ideation session * ​​11a: Pitches & team formation * ​​12p: Working lunch * ​​2p: Mentor visits * ​​5p: Free work (optional) * ​​9p: Doors close ​​**Sun, Mar 29** * ​9a: Doors open * ​10a: Mentor visits * ​​12p: Showcase * ​​1p: Final pitches & awards * ​​2p: Wrap *** # ​ FAQs ​**Do all ideas have a chance at getting funded?** ​​Not all ideas will move forward after initial pitches on Saturday. Once pitches are complete, we’ll vote for top ideas and form teams around the 4 – 7 ideas with the most votes. You must recruit **at least four total team members** (including the founder) to move forward and have a chance at getting funded on Sunday. If your idea doesn’t move forward, you can join another team! ​​**Do I have to submit my idea online prior to the event?** ​​Unlike previous years, we don’t have the option to submit your idea online prior to the event. Instead, everyone will be going through a brainstorming exercise on Saturday that’ll help you prepare for your initial pitch. ​​**Will we be working for 24 hours straight?** ​​Nope. The event is split over two days. You’ll be building on Saturday and pitching on Sunday. ​​**Do I have to pitch an idea?** ​​Nope. You can also simply join a team. ​​**What types of entrepreneurs does GBH support?** ​​While GBH most often works with technology startups, we support *any* organization (for- or non-profit) that makes an impact on health in the US or across the world.

Central Ohio Radio Enthusiasts—CORE—is an informal community for anyone enthusiastic or curious about radio—whether you're new to radio and want to learn or you've been tinkering for years and want to share. Ham radio operators, GMRS users, Meshtastic fans, software-defined radio nerds, makers, and technical and non-technical folks are all welcome. No experience required or expected. This month we have **WiFi HaLow: Introduction and Practical Use** with **Alex Barbur**. Details are are [core.radio](https://core.radio).

**Improving Office in Franklinton** Physical location: Improving Office 330 Rush Alley Suite #150 Columbus, OH 43215 Schedule: 6:00 p.m.: Socialize, eat, and drink. Improving will be providing pizza and beverages. 6:30 to 8:00 pm. Main meeting and presentation(s). Topic: Type Annotations with John Cassidy We meet on the last Monday of each Month. Presentations are given by members and friends of this group. If you would like to do a presentation (small or large) on a python topic, please contact Central OH Python at centralohpython@gmail.com