Artificial Intelligence Applications
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Frequently Asked Questions
Yes! Check out artificial intelligence applications events happening today here. These are in-person gatherings where you can meet fellow enthusiasts and participate in activities right now.
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Artificial Intelligence Applications Events Today
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Hack The Box Meetup Argentina N° 31
**🚀 ¡TE ESPERAMOS EN NUESTRA PRÓXIMA MEETUP PRESENCIAL DE THREATX SECURITY!**
Una jornada para meterte de lleno en el mundo de la **ciberseguridad**, rodeado de gente con las mismas ganas de aprender, compartir y crecer 🚀
📅 **Sábado 30/05/2026**
🕑 **13:00 – 17:00 (ARG)**
📍 **UTN Sede Medrano – Aula Magna, Medrano 951 (CABA)**
Agradecemos a **UTN BA (Sede Medrano)** y al **CEIT** por proporcionarnos el espacio y por su apoyo a la industria de ciberseguridad del país, promoviendo este tipo de eventos que fomentan el aprendizaje y la colaboración.
💡 **Sobre el evento**
Durante la jornada contaremos con **4 charlas** que comenzarán a las 13:00 hs, con un **break de 30 minutos** para que todos puedan conectar, intercambiar ideas y disfrutar de un espacio de networking.
La entrada es **libre y gratuita**, pero les pedimos que, si pueden, traigan un **alimento no perecedero** para colaborar con la campaña de **UTN BA Solidaria**.
🎁 **¡Habrá un sorteo con varios premios gracias a nuestros sponsors!**
🙌 No importa si estás dando tus primeros pasos o si ya estás en el mundo de la seguridad:
**vení a aprender, conectar y llevarte algo nuevo.**
### 🧩 REGLAS DE LA CASA
Seguí todas las reglas y directrices de **Hack The Box (HTB)**: https://www.hackthebox.com/tos
* El contenido activo de HTB no puede ser compartido públicamente
* Los desafíos o máquinas retiradas son juego limpio
### 🤝 CÓDIGO DE CONDUCTA
Nos esforzamos por crear un ambiente **seguro, agradable e inclusivo** para todos los asistentes. Para asegurar una experiencia positiva, los siguientes comportamientos están prohibidos:
* Fumar
* Beber alcohol
* Cualquier forma de discriminación o racismo
* Cualquier otra forma de mala conducta
Cualquier persona que incumpla estas normas podrá ser **expulsada del evento** y removida del grupo.
Gracias por ayudarnos a mantener una atmósfera respetuosa y agradable para todos 🙌
Social Meet - International Friends, Good Connections | 🌎Culture Shock Therapy
Español abajo 👇
## ENGLISH VERSION
Ever walked into a room full of strangers and thought *"d#\*n, where do I even start"*? 🤔
Yeah. Us too.
That's exactly why this exists. 💡
**What's happening:**
We get a group of locals, foreigners, travelers, and random interesting humans in one room. Then we play some conversation games. Simple stuff. Cards with questions. Getting people to actually talk to each other instead of standing around pretending to read the bar menu. 🍸
**But here's the thing:**
You don't have to be fluent. You don't need to be outgoing. You can literally show up alone, stand in a corner, and still leave with a new contact in your phone. 📱
No forced networking. No "let me tell you about my startup"
Just conversations.
Real ones. ✨
**Who comes:**
People who moved here and don't know anyone. People who speak three languages and want to practice a fourth. Travelers killing time before their next flight. Locals curious about what's happening in their city. 🌍
Basically: everyone who's tired of the same old bar scene.
**The details:**
📍 Sabores Puros — inside Sileo Hotel
Azcuénaga 1968, Recoleta
🕕 Saturday \| 18:00 – 20:00
🎟 **Entry:** $5.000
Come solo. Leave with stories.
*Or don't. No one will notice.* 🤷
Follow us on Instagram:
[https://instagram.com/culture.shocktherapy](https://instagram.com/culture.shocktherapy)
***
## VERSIÓN EN ESPAÑOL
¿Alguna vez entraste a un cuarto lleno de estranjeros y pensaste *"m·#\*da, por dónde empiezo"*? 🤔
Sí. Nosotros también.
Por eso existe esto. 💡
**Qué pasa:**
Juntamos un grupo de locales, extranjeros, viajeros y humanos interesantes random en un cuarto. Después jugamos algunos juegos de conversación. Cosas simples. Cartas con preguntas. Haciendo que la gente realmente hable entre sí en lugar de pararse alrededor fingiendo leer el menú del bar. 🍸
**Pero aquí está lo bueno:**
No tienes que ser fluido. No necesitas ser extrovertido. Literalmente puedes llegar solo, pararte en una esquina, y aún así irte con un nuevo contacto en tu teléfono. 📱
Sin networking forzado. Sin "déjame contarte sobre mi startup"
Solo conversaciones.
Reales. ✨
**Quién viene:**
Gente que se mudó aquí y no conoce a nadie. Gente que habla tres idiomas y quiere practicar un cuarto. Viajeros matando tiempo antes de su siguiente vuelo. Locales curiosos sobre qué está pasando en su ciudad. 🌍
Básicamente: todos los que están hartos de la misma escena de siempre.
**Los detalles:**
📍 Sabores Puros — Sileo Hotel
Azcuénaga 1968, Recoleta
🕕 Sábado \| 18:00 – 20:00
🎟 **Entrada:** $5.000
Ven solo. Vete con historias.
*O no. Nadie se va a dar cuenta.* 🤷
Seguinos en Instagram:
[https://instagram.com/culture.shocktherapy](https://instagram.com/culture.shocktherapy)
Happy Wine Hour Pre Movie Night
Wine Happy Hour & Pre-Movie Meetup 🍷🍿Join us this Saturday for a premium pre-movie warmup!
What: 2x1 Happy Hour on Malbec, Rosé, and Chardonnay by the glass (2 for $6.000ARS)
When: Saturday, May 30th, 6:00 PM - 8:00 PM.
Where: Oveja Negra Wines (Donado 1935, Villa Urquiza).
Why: To chat, taste great wine, and get ready for a fun movie night.
Don't miss out on good wine and better company.
RSVP now! +54116438536
🔥COMUNICACIÓN NO VIOLENTA en acción - PALERMO
En este encuentro trabajaremos con **conversaciones reales**, de esas que a veces evitamos, postergamos o atravesamos con tensión.
Es un espacio de **práctica colectiva**, donde miramos **cómo hablamos, cómo escuchamos y qué efecto tienen nuestras palabras**.
**✅¿Cómo será el encuentro?**
* Trabajo en grupo
* Casos reales aportados por los participantes
* Sin juicios, sin consejos rápidos, sin recetas
La propuesta es **entrenar la mirada**: detectar qué acerca y qué aleja en una conversación, y qué nos pasa cuando la compasión se pierde.
**✅¿Para quién es?**
* Personas que atraviesan conversaciones difíciles en su vida personal o laboral.
* Líderes, profesionales, emprendedores o cualquier persona interesada en comunicarse mejor.
👉🏼**Valor:**
* Miembros **Meetup**: **$6,000 ✅**
* Miembros **Club de Liderazgo**: $4,000 (únete en [club.exoliderazgo.com](club.exoliderazgo.com))
*\*El valor incluye acceso al encuentro. NO incluye consumición.*
**Facilitador**: Esteban Coluccio, Coach Ontológico Certificado (ICF) Lic. en Administración, Magister en Finanzas, ex Director Financiero de IBM.
Realizó cursos de Liderazgo en Armonk, New York - San Pablo, Brasil, entre otros.
👉🏼Para mantenernos conectados, te invito a seguirme 📱[Instagram](https://www.instagram.com/exoliderazgo)
🏉🌎🍻 Mixed Tag Rugby Game
(We run games every week despite the attendees you'll see in Meetup. Contact Davi on WhatsApp 1-2 days before at +5511 959517055 to guarantee attendance)
🌎 Mixed Tag game for everyone! 🥳
🏉 Tag is a beginner-friendly, no contact sport. There’s no tackling (we provide the velcro tags) and we encourage players to include all newbies!
📍 Location is around Palermo (Message Davi for exact details)
👟 All you need to bring is sportswear, water, and bugspray (if you have it)
We will occasionally ask for donations to help maintain the equipment for the game
🍻 We always go for drinks afterwards!
Movie Night
🎬 MOVIE NIGHT + WINE | Alien vs Predator 👽🍷
Are you new in Buenos Aires? Come alone? Looking to meet people and speak English/Spanish? This is for you!
Join us for a relaxed movie night where nobody comes alone for long. We'll be screening Men in Black III in English with Spanish subtitles, so everyone can enjoy it.
📍 Where: Oveja Negra Wines Vinoteca
Donado 1935, Villa Urquiza, CABA - One of the trendiest neighborhoods in Buenos Aires (just 15 min from Palermo)
🗓️ When: Saturday, May 30 at 8:30 PM
Please arrive 15 min early to grab your wine, meet people and get a good seat.
🎟️ Entry: FREE
🔥 Promo: 1 glass of wine + 2 empanadas = $10,000 ARS
Full wine & food menu available too.
✨ The vibe:
This is a super chill event to practice Spanish/English, meet expats, locals and travelers, and make new friends over wine and a classic sci-fi comedy. Perfect if you're solo, new in town, or just want a different Wednesday plan.
No need to be a wine expert or a movie buff. Just bring good vibes. We'll break the ice before the movie starts so everyone can chat.
📱 RSVP / Info: +54 011 6043 8536
Spots are limited due to space, so please RSVP on Meetup to save your seat.
See you there! 👋
Artificial Intelligence Applications Events This Week
Discover what is happening in the next few days
International Church
We are a **bilingual international church** in Palermo, Buenos Aires, where English and Spanish speakers can encounter God, be filled with hope and transformed by His power. If you are looking to build meaningful relationships, discover your purpose, and grow in your faith, join us on Sunday mornings at 10:30 AM in Armenia 1366, Palermo.
***
Somos una **iglesia internacional bilingüe** en Palermo, Buenos Aires, donde quienes hablan inglés y español pueden encontrarse con Dios, ser llenos de esperanza y transformados por Su poder. Si estás buscando construir relaciones genuinas, descubrir tu propósito y crecer en tu fe, te invitamos a acompañarnos los domingos a las 10:30 hs en Armenia 1366, Palermo.
**What to Expect \| Lo que podés esperar**
10:30 \- 11:00 Coffee & Connection \| Café y Conexión
11:00 \- 12:30 Worship & Message \| Adoración y Mensaje
Practical Philosophy - San Telmo 🇦🇷
**IMPORTANTE**: El evento transcurre en el parque, que es grande; y si el clima lo requiere en algún café cercano. Por tal motivo se recomienda ingresar al grupo de **Whatsapp** para acceder a la ubicación exacta y actualizada: https://chat.whatsapp.com/JXuUvIkBR8VKyanyUgFKWa
**IMPORTANT:** The meeting is in the park, that is quite big; and in case of raining in a nearby Cafe. Because of that, is highly recommended to join the WhatsApp group in order to know the precise and uploaded location: https://chat.whatsapp.com/JXuUvIkBR8VKyanyUgFKWa
🏛️ **¿DE QUÉ SE TRATA FILOSOFÍA PRÁCTICA?**
Filosofía Práctica es un encuentro semanal para quienes disfrutan de conversaciones profundas, el pensamiento crítico, y la exploración de nuevas ideas. No necesitas conocimientos previos, solo curiosidad y ganas de compartir.
Cada semana abordamos un tema distinto, practicando la comunicación y construyendo una comunidad de personas reflexivas.
📓 **¿CÓMO FUNCIONA?**
* Compartimos el tema de la semana en nuestro grupo de WhatsApp con algunas preguntas guía.
* Nos reunimos a las 14:00, comenzando con una charla informal antes de la discusión.
* Conversamos en grupos pequeños para que todos puedan participar.
* Al final, cada grupo comparte sus conclusiones y cerramos la sesión alrededor de las 16:00.
🧧 **¿CUÁNTO CUESTA?**
¡Es completamente gratis! Si nos reunimos en un café, solo pedimos que apoyes el lugar comprando una bebida. Algunas sedes alquilan un espacio y pueden solicitar donaciones voluntarias, pero no es obligatorio.
💛 **LO QUE DICEN**
🗣 “Siento que Filosofía Práctica te ayuda a construir tu propio sistema de creencias a través de diversas perspectivas, sin imponer lo que está bien o mal.” – Ekam
🗣 “Desde la primera vez que asistí (el tema era autoridad), supe que este era mi lugar. Me encanta cómo nos desafía a cuestionar diferentes puntos de vista, fomentando la apertura y la flexibilidad mental.” – Daniel
🗣 “Siempre quise tener este tipo de conversaciones, pero nunca encontré el espacio adecuado… hasta ahora. La gente, los temas, los debates abiertos… todo hace que sienta que pertenezco aquí.” – Sofía
🤓 **PREGUNTAS FRECUENTES**
📌 **¿Debo estudiar antes de asistir?** – No es necesario. Nos interesa saber *qué piensas tú*, no solo lo que dijeron los filósofos clásicos. Si quieres compartir ideas de alguna corriente de pensamiento, ¡adelante!, pero no es un requisito.
📌 **¿Se habla español?** – ¡Sí! Organizamos los grupos según el idioma para que todos se sientan cómodos participando.
📌 **¿Puedo ir solo/a?** – ¡Por supuesto! Muchos asistentes llegan solos y terminan haciendo grandes conexiones.
📌 **¿Dónde se reúnen?** – Compartimos la ubicación en WhatsApp y Meetup. Recomendamos unirte al grupo de WhatsApp para estar al día.
✨ **Desde 2021, Filosofía Práctica ha crecido a más de 50 capítulos en todo el mundo. ¡Únete a la comunidad!**
**EL GRUPO DE WHATSAPP ES EN INGLES, CUALQUIER DUDA CONSULTE POR EL ORGANIZADOR AL INGRESAR.**
📲 [WhatsApp](https://chat.whatsapp.com/JXuUvIkBR8VKyanyUgFKWa) \| 📷 [Instagram](https://www.instagram.com/practicalphilosophyclub/) \| 🌍 [Website](https://www.practicalphilosophy.club/)
NightCrawl BA - Bar Tour
Join our **Night Crawl**!
A bar tour to enjoy Palermo’s nightlife
We´re planning an unforgotable night to make great memories and friendships
⌚️ ***ITINERARY:***
9:00 PM to 10:30 PM: First bar with complimentary pizza
10:30 PM to 12:00 AM: Second bar with a welcome shot
12:00 to 1:30 AM: Third bar with a welcome shot
2:00 AM to 7:00 AM: Nightclub with priority entrance
There’s a [WhatsApp community](https://chat.whatsapp.com/G2FPXxPLSolJfhOCMIhDQZ) with one group for chatting and another to meet up
️ 🎟️ ***How to get the entrance?***
* On [Passline](https://www.passline.com/eventos/nightcrawl-516436) , [PayPal](https://py.pl/YIdAYtAEj7aJ5Xa9UL6Dug) or [Mercado Pago](https://mpago.la/1Zu5enb)
* At the first venue with cash or card
✨ ***What is included?***
* Pizza in the first bar
* A shot in the second and third bar
* Club entry without queue
* The best energy to make it an unforgettable night
[FOLLOW US](https://www.instagram.com/speedfriendship_ba) to see past editions and get a feel for what to expect
See you!
\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-
¡Únete a nuestro Night Crawl!
Un tour de bares para disfrutar de la vida nocturna de Palermo ✨
Estamos planeando una noche inolvidable para crear grandes recuerdos y amistades
⌚️ ***ITINERARIO***:
21 a 22:30hrs: Primer bar con bandejeo de pizza incluido
22:30 a 00hrs: Segundo bar con shot de bienvenida
00 a 1:30hrs: Tercer bar con shot de bienvenida
2 a 7hrs: Club nocturno con entrada preferencial
Hay una [comunidad en WhatsApp](https://chat.whatsapp.com/G2FPXxPLSolJfhOCMIhDQZ) con un grupo de charla y otro para encontrarnos
🎟️️ ***¿Cómo conseguir la entrada?***
* Con [Passline](https://www.passline.com/eventos/nightcrawl-516436) o [PayPal](https://py.pl/YIdAYtAEj7aJ5Xa9UL6Dug) o [Mercado Pago](https://mpago.la/1Zu5enb)
* En el primer bar, con efectivo o tarjeta
✨ ***¿Qué incluye?***
* Pizza en el primer bar
* Un shot en el segundo y tercer bar
* Entrada al club sin filas
* El mejor ambiente para una noche inolvidable
[SÍGUENOS](https://www.instagram.com/speedfriendship_ba) para ver ediciones anteriores y tener una idea de qué esperar
¡Nos vemos!
Make Friends: Not Small Talk - Deep talks & Coffee | 🌎Culture Shock Therapy
SPANISH VERSION BELOW 👇
**☕ Culture Shock Therapy – Deep Conversation / Coffee Talk**
Some conversations change your day.
Some change your life.
Every Sunday we create a space for meaningful conversations about life, emotions, culture, psychology, relationships, and the things we usually don’t talk about in normal social events.
📍 Tienda de Cafe Italiano – Perón 4233, CABA
🕕 Every Sunday \| 18:00 – 20:00
🎟 Entry: 5,000 ARS (≈ 5 USD)
**What you can expect:**
• Deep questions
• Social dynamics
• Interactive games to feel comfortable
• Open-minded people
• Respectful environment
• Coffee, ideas, and connection
You don’t need to be an expert.
You just need to be honest.
This is not small talk.
This is real conversation.
Follow us on Instagram:
[https://instagram.com/culture.shocktherapy](https://instagram.com/culture.shocktherapy)
━━━━━━━━━━━━━━━━━━━━
VERSIÓN EN ESPAÑOL 👇
**☕ Culture Shock Therapy – Deep Conversation / Coffee Talk**
Algunas conversaciones te cambian el día.
Otras te cambian la vida.
Cada domingo creamos un espacio para conversaciones con sentido sobre la vida, emociones, cultura, psicología, relaciones y todo lo que normalmente no se habla en eventos sociales comunes.
📍 Tienda de Cafe Italiano – Perón 4233, CABA
🕕 Todos los domingos \| 18:00 – 20:00
🎟 Entrada: $5.000
**Qué podés encontrar:**
• Preguntas profundas
• Dinámicas sociales
• Juegos para que todos se sientan cómodos
• Gente abierta
• Ambiente respetuoso
• Café, ideas y conexión
No necesitás ser experto.
Solo necesitás ser auténtico.
Esto no es charla superficial.
Es conversación real.
Seguinos en Instagram:
[https://instagram.com/culture.shocktherapy](https://instagram.com/culture.shocktherapy)
Artificial Intelligence Applications Events Near You
Connect with your local Artificial Intelligence Applications community
NFT AI ART Columbus
NFT's are here to stay folks!
This is a group for like minded people interested in understanding, leveraging, using, creating for, profiting from, trading too i suppose, NFT's.. everything around them, complexity, fear and exploits, best practices and more.
**PLUS**
This group will talk AI ART tools, techniques, artists, video, audio, prototypes and more in the AI assisted production space- ART specifically, but we can get into any aspect of some of the cooler things happening in AI in general.
Using AI To Be More Productive Every Day
**Presenter:** Auri Rahimzadeh, Principal Software Architect, Momentum3
**Time:** Pizza at 6:00, Presentation Starts at 6:30pm Eastern
**Location:** Theoris, 9000 Keystone Crossing, Suite 230, Indianapolis
Auri's been using AI a lot. Are you? Let's discuss how to be your most effective self by using AI in your development workflow.
Looking forward to seeing you there!
Stop Guessing: A Product Person's Guide to AI Adoption
## 🤝 Host Information
A co-hosted event by ProductTank Columbus & Women in Product Columbus
💡 About the Workshop
AI adoption is stalling across organizations — not because of a lack of motivation or tools, but because it's fundamentally a behavior design challenge.
This hands-on workshop applies proven Behavior Design models and methods to help you move from a vague organizational wish to boost AI adoption to 3-5 concrete, testable interventions you can act on starting tomorrow.
Whether you're a product manager, on a product team, or just someone trying to get AI to actually stick at work, you'll leave with a clear picture of what's worth focusing on, what to ignore, and how to drive real, sustained adoption — no guesswork required.
🛠️ What to Bring
Laptop: Fully charged and ready to go.
AI Assistant: Have your favorite AI assistant pulled up. (Dom will be using Claude, but feel free to use whichever assistant you prefer!)
🍕 Logistics & Perks
Food & Drink: Pizza and drinks provided!
Parking: Plenty of free spaces available on-site.
###
QA or The Highway 2026
QA or the Highway is a one-day, affordable, regional, professional conference featuring real-world experience and thought leadership in the QA and testing industry.
This is a ticketed event please register here:
https://www.qaorthehwy.com/
Featured Keynote Speakers:
**Matthew-Hope Eland** **(Wizard at Leading EDJE)** \- An AI Specialist and Wizard at Leading EDJE who is known to teach software engineering\, AI\, and data science concepts in the most ridiculous ways possible\. Matt has used machine learning to settle debates over whether Die Hard is a Christmas movie\, reinforcement learning to drive the behavior of digital squirrels\, data analytics to suggest improvements to his favorite TV show\, and AI agents to play board games and create an AI agent with the personality of a dog\. Matt is the author of "Data Science in \.NET with Polyglot Notebooks" and "Refactoring with C\#" as well as several LinkedIn Learning courses\. Matt helps organize the Central Ohio \.NET Developer Group\, runs several blogs and a YouTube channel\, has a Master’s of Science in Data Analytics\, and is a current Microsoft MVP in AI and \.NET\.
**Tatyana Arbouzova** **(CEO at Innovate QA)** \- Tatyana Arbouzova is an engineering and business leader with a strong background in Quality Engineering across multiple industries\, including Big Tech\, Healthcare\, and Entertainment\. She has held leadership roles at world\-class companies such as Microsoft\, VMware\, Disney\, and The Pokémon Company International\, where she focused on building quality\-driven cultures and scaling teams to deliver high\-impact products\. With decades of experience\, Tatyana has helped organizations transform their quality practices so teams can deliver software efficiently\, confidently\, and with measurable business outcomes\. Today\, Tatyana advises software companies on adopting AI to optimize quality practices and improve how software is delivered at scale\. She is also a passionate community builder and the founder of Innovate QA\, a thriving Seattle\-based community and conference for quality professionals\.
AI Agents 101: How to Make ChatGPT Do Actual Work
Most people still use AI like a search box: type one question, get one answer, repeat.
But the next step is AI agents: systems that can take a goal, break it into steps, use tools, remember context, and produce useful work for a human to review.
In this beginner-friendly session, we’ll demystify what AI agents actually are — without hype or jargon. We’ll walk through practical examples of how agents can help with research, planning, writing, coding, operations, and personal productivity.
We’ll cover:
* What makes an AI “agent” instead of just a chatbot
* How agents break tasks into steps
* Where agents are genuinely useful today
* Where they fail, hallucinate, or need human review
* How to design simple AI workflows for your own work
* A live demo of an AI agent-style workflow from start to finish
No coding experience required. This is for anyone who wants to understand where AI tools are going and how to use them more effectively right now.
LOGISTICS AND PARKING:
The talk starts at 7:00 PM. The first half hour is reserved for everyone to get set up and mingle. Free pizza and drinks!
The cheapest parking option is to find street parking, which will only cost you a few bucks. Otherwise, park in the nearby veteran's museum lot for $8. It's highly recommended you avoid the nearby $15 garage parking.
ServiceNow Knowledge 26 Recap + Topgolf Happy Hour
Couldn't make Knowledge? Or want to debrief the dancing robots or Autonomous Workforce? Join us for a Knowledge '26 recap, insights sharing, a couple rounds of golf, and fun at Topgolf. As always, drinks and food will be provided. More details to come — mark your calendar, RSVP, and save your spot today!
Data & Analytics Wednesday - Finding Product Insights
**The Behavior Gap: Where Products Win or Lose**
Teams today have more data than ever, and yet many still struggle to understand why customers adopt, engage with, or abandon their products. Teams sprint, ship faster, and chase more signals… all while metrics stall and confidence drops. The missing piece isn’t more data. It’s often the behavioral insight between the metrics, explaining why the numbers move in the first place. Dashboards can tell you what customers did, but understanding why they did it (and how to influence what they do next) requires a deeper blend of insights. This session is about closing that gap.
Drawing from real-world experience designing and scaling products as [ZoCo Design](https://zocodesign.com/)’s CEO, [Lacey](https://www.linkedin.com/in/laceypicazo/) will share how to cut through the noise and identify the insights that actually change behavior—moving people, and moving metrics. You’ll learn:
* Why understanding customer behavior is a quant and qual challenge
* How to spot the signals that actually predict behavior change
* Where AI accelerates insight, and where it creates distraction
* How to get meaningfully closer to customers, without adding more tools
This talk reframes how to evaluate performance and identify what levers actually improve it, helping your team to make smarter bets with greater confidence. Every meaningful outcome is driven by behavior change. And when you know how to design for behavior, you stop guessing, and start building things that work.
**About Our Speaker**
[Lacey Picazo](https://www.linkedin.com/in/laceypicazo/) is the Founder and CEO of ZoCo, a healthcare product studio that turns complex, high-stakes ideas into products that drive real-world adoption. She partners with healthcare organizations to uncover critical care delivery insights, focus product strategy through behavior design, and build solutions that patients and providers actually use.
Thanks to our 2026 sponsors:
[Clarivoy](https://www.clarivoy.com), [What Box Consulting Group](https://www.whatboxconsultinggroup.com), [Conductrics](https://www.conductrics.com), and [Piwik PRO](https://piwik.pro)
More info at [cbusdaw.com](https://cbusdaw.com)
























