Artificial Intelligence Applications
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Artificial Intelligence Applications Events Today
Join in-person Artificial Intelligence Applications events happening right now
The Agentic AI Club: The Future of AI Agents ft. IMDA and Stanford Speakers
Everyone is talking about agentic AI. But beneath the noise, a more important question is emerging: what does it actually take to design, build, and deploy AI agents in the real world? This edition of The Agentic AI Club brings together three speakers with first-hand experience in agentic AI, spanning national-level AI work, enterprise software, and applied AI research.
# What You'll Take Away
* Diverse perspectives on agentic AI from across the ecosystem
* A view of where agentic AI is heading next and what's hype versus what's real
* Patterns and lessons from people building and deploying AI today
* How agentic AI is moving from prototypes to production in Singapore
# Agenda
6:00 PM — Doors open · Registration
6:05 PM — Welcome by The Agentic AI Club
6:10 PM — Speaker sessions
6:30 PM till late — Community Mixers
# Speakers
> **Eric Tan** — Executive AI Scientist & Assistant Director, IMDA
Eric leads AI work at Singapore's Infocomm Media Development Authority, the regulator and developer of Singapore's digital economy.
> **Joel Koh** — Chief Technology Officer, One X Group · AI Researcher, Stanford University
Joel leads technology solutions at One X and conducts AI research at Stanford, working at the intersection of applied research and enterprise deployment.
*All speakers are appearing in their personal capacity. Views shared are their own and do not represent the official positions of their respective organisations.*
# Who Should Attend
* AI engineers, technical leads, and ML practitioners building agentic systems
* Product and engineering leaders shipping AI-first products
* Founders and operators working on agentic AI
* Enterprise innovation, strategy, and digital transformation leads
* Anyone curious about how agentic AI is moving from prototypes to production in Singapore
# About The Agentic AI Club
A space for people shaping how AI gets built and shipped. We bring together engineers, founders, operators, and ecosystem leaders working at the frontlines of agentic AI in Singapore.
Pickleball Group Class (Beginner)
Ready to learn a fun and exciting sport while getting some exercise? Our pickleball group classes offer a welcoming and supportive environment where you can learn and improve your skills while also making new friends. Our certified coaches will guide you through the basics of the game and help you to develop your technique and strategy. So, whether you are a seasoned athlete or just starting out, come join us for a thrilling and energizing game of pickleball!
### **Booking Information**
* Please contact **98225900** to find out how to book this class.
* The instructor will reach out to you once you've booked the class
### **Cancellation Policy**
Credits will be considered used if class is cancelled within 24 hours before the start of the lesson
Basketball Group Class (All Levels)
***Adult Basketball (Ages 18+) – “Game Ready”***
Whether you’re a beginner or an experienced player, our adult sessions provide skill development, fitness training, and competitive play. These sessions focus on shooting accuracy, defensive strategies, and game execution, ensuring players stay sharp and active.
### **Address**
604 Elias Rd, Block 604, Singapore 510604
### **Schedule**
Thursdays 5PM - 6PM
### **Booking Information**
* Please contact **98225900** to find out how to book this class.
* The instructor will reach out to you once you've booked the class.
Thursday Night Seletar Airport
You will Never ride alone with MBG as no rider will be left behind (unless extreme circumstances).
Weather check at 7.00pm
Meet at 8.00pm
Rolling off 8.15pm
Do look out for updates in comments section. Exact meeting point is The Essen next to the PCN
Group Size : Limiting group size for compliance to LTA regulations. Do still sign on Waitlist and we will open up if we are able to manage another pack.
Ride Grading: 3.0 (1 easy - 5 very strenuous)
Terrain: Road
Bike Type: Any
Distance: Est 30Km
Speed: rolling 25-30 km/hr
Route : 2 Loops around SA
Rolling off : 8.15pm
Start/Endpoint: Anchorvale CC/ Jalan Kayu
**Ride Safety Instructions:**
1\. Come on time to NOT miss pre\-ride briefing
2\. No overlapping of wheels
3\. Do not overtake appointed Pullers
4\. Pullers will give instructions on direction\, filtering and lights\. The rest shall not\!
5\. Do not fall behind the appointed sweepers\. If you have to break off\, inform the sweepers
6\. Ride predictably; ride well inside \(2/3 when in double paceline\) inside traffic lanes \- do not drift close to the line on the ride causing disruption to oncoming vehicle on the right lane
7\. Do not filter to next lane without instruction from pullers and/or sweepers
8\. No free wheeling \- play with gears and tap brakes
9\. Pass on messages\, and point to obstacles and potholes
10\. No sudden brakes\. If you drop anything\, inform the lead and continue to ride\. Stop at convenient location and pick up safely
***
Important Safety Instructions!
1. **Strictly comply to LTA rules on riding formations : 5 riders in Single file, or 2x5 in when riding abreast. Maintain 30m gap between packs**
1. Follow traffic rules. Stop at the red light. (Do not follow the front rider blindly)
1. No overtaking on left
1. When overtaking on right, check blind spot & signal to the cyclist on the left, keep left after overtaking.
1. Ride in a predictable manner and keep to your lane
1. Keep one-meter length from the front cyclist.
1. Do not ride or stop beside tipper truck or bus. Always stay behind big vehicles.
1. No helmet no ride!
1. Rides must have rear red lights and front lights.
***
Participation agreement - disclaimer
Terms and conditions:
The organizers/event host are just volunteers organizing for cycling trips and we are not liable for any damages and injuries for our events. All participants are to read up and abide by the Road Traffic Act stated in the discussion tap. By signing up for this event, you agree to the terms and conditions outlined above.
Artificial Intelligence Applications Events This Week
Discover what is happening in the next few days
Sailing on Sundays for enthusiasts, old salts and beginners
Welcome to my sailboat. **Please read this notice**. These are crew opportunities, not for passengers, non-swimmers, people afraid of the water or get seasick. Bring a change of clothes, a towel, a hat, non-marking footwear with heelstrap and sunblock. There is a toilet and drinking water on board. Participants like to contribute to expenses in appreciation of this opportunity.
**Also**, please confirm your attendance by SMS or Whatsapp on Saturday for sailing on Sunday, to avoid no-shows and missed sailings. No-shows deprive others of a place, so be responsible and remove your reservation if you are not attending, and please do it in good time. Places unconfirmed by Saturday will not be reserved, and I can't wait for you if I'm not sure you're coming. Keep me informed and reply to my messages. Don't be late. Thank you. Derek 9807-5827.
Tampines Badminton. Many gameSS! Different Timing. Read Below. watsapp
🏘 OTH Our Tampines Hub
🏘 GSPS Gongshang Pri 1 Tampines St 43 S(529176) Entrance at blk 424
Intermediate and above.
Doubles. 6 players. $12 per pax. RSL Supreme.
⌚19/4 Sun GSPS
🏸 4 to 6pm LI / MI
⌚20/4 Mon OTH
🏸 8 to 10pm LI / MI
Plz contact 91511296. Tks.
(FULL!) TOHOKU TRAILS & TREASURES! Discover Japan’s Timeless Northern Beauty
(FULLY BOOKED!)
**ENJOY THE BEAUTY OF TOHOKU IN SPRING!**
**Tohoku Escapade: A Spectacular 10-Day Road & Rail Journey Through Japan’s Untamed North!**
**TOHOKU,** Japan’s best-kept secret, is a land of breathtaking natural beauty, rich cultural heritage, and warm hospitality. From **lovely spring flowers,** **serene gorges** & **surreal lakes** to **ancient temples, samurai towns**, and **secluded onsen villages**, Tohoku offers an authentic journey through Japan’s soul.
Each prefecture boasts its own seasonal flavors — from **Aomori’s crisp apples** to **Akita’s soul-warming kiritanpo** and **Sendai’s** **famous gyutan**. With fewer touristy crowds, deeper traditions, and spectacular scenery, **Tohoku** is where nature and culture blend seamlessly — perfect for those seeking an off-the-beaten-path experience rich in discovery, flavor, and timeless charm.
The **6 Secret Gems** of Japan's Northern Region -
**1\. AOMORI \-** Japan’s northernmost Honshu prefecture, is a land of rugged beauty, mystical traditions, and world-class apples. Wander the enchanting trails of **Oirase Gorge**, marvel at the vivid colors of **Lake Towada**, or discover ancient rituals at **Mt.** **Hakkoda's trails**. The region is home to the spectacular **Nebuta Museum**, **rich fishing villages**, and atmospheric **onsens** tucked in the forests. Aomori’s blend of wild nature and spiritual depth makes it truly unforgettable.
***
**2\. AKITA \-** offers serene countryside charm, colorful spring flowers, and rich cultural heritage. Hike the volcanic terrain of **Mount Hachimantai**, soak in **Nyuto Onsen**’s hidden hot springs, and explore **Kakunodate**, a beautifully preserved samurai town. Visit local farms, enjoy Akita’s prized rice and sake, and experience the warmth of the **Namahage** folklore. This is the Tohoku of deep roots and deep relaxation — traditional, tranquil, and full of character.
***
**3\. IWATE** is Japan’s second-largest prefecture, known for its dramatic **coastline, spiritual landmarks**, and **alpine adventures.** Discover the **UNESCO-listed** **Hiraizumi temples**, hike the scenic paths of **Geibikei Gorge**, and soak in legendary **Hanamaki Onsen**. The **Sanriku Coast** offers unforgettable ocean views and resilience stories post-2011. With fewer crowds, Iwate feels like a secret sanctuary — where history, nature, and tradition converge in harmony.
***
**4\. YAMAGATA \-** is a treasure trove of mountain temples, lush valleys, and artisanal culture. Climb the 1,000 steps of **Yamadera Temple**, hike through the stunning **Zao** mountain ranges, or rejuvenate in charming **Ginzan Onsen**, famed for its nostalgic Taisho-era ambiance. Enjoy seasonal fruits from its fertile **orchards** and discover Yamagata’s strong traditions in crafts, soba-making, and festivals. This is where nature and heritage are equally revered.
***
**5\. MIYAGI \-** Centered around vibrant **Sendai**, Miyagi offers a blend of modern city life and natural wonders. Cruise through the iconic **Matsushima Bay**, one of Japan’s top scenic views, or explore **Naruko Gorge** ablaze in different colors. Sample **gyutan** (grilled beef tongue), relax in volcanic hot springs, and uncover stories of samurai lords at **Sendai Castle**. Miyagi balances urban energy with serene landscapes — ideal for travelers who want a bit of everything.
***
**6\. FUKUSHIMA \-** surprises visitors with its scenic diversity and resilient spirit. Explore the samurai town of **Aizu-Wakamatsu**, hike through vibrant lakes and forests in **Bandai-Asahi National Park**, and soak in the tranquil beauty of **Tsuchiyu Onsen**. Spring transforms the region into a painter’s palette of sparkling colors. With heartfelt hospitality, stunning alpine vistas, and deep cultural layers, Fukushima is a place of renewal and rediscovery.
**BONUS GEM: NIKKO!**
As a grand finale to your Tohoku adventure, we'll add in **Nikko** as well which offers a magical blend of **sacred shrines**, **majestic waterfalls**, and **crimson autumn leaves**. Marvel at the ornate beauty of **Toshogu Shrine**, stroll through the tranquil **Kanmangafuchi Abyss**, and soak in mountain onsens with forest views. Just two hours from Tokyo, Nikko is a serene escape where nature and spirituality meet — the perfect way to reflect, recharge, and complete your Japan adventure.
Yes ... venture beyond the tourist trails and into the soul of Japan.
This 10-day immersive **Road & Rail journey through TOHOKU** — spanning all six prefectures of this lesser-known gem plus the spectacular beauty of Nikko (BONUS) — is your chance to witness **Japan’s most spectacular landscapes**, discover **deep-rooted traditions**, indulge in **farm-to-table delicacies**, and bathe in the therapeutic waters of ancient **onsens** surrounded by golden forests.
**Why Join This Adventure?**
Unlike typical Japan tours, this curated experience offers a **rich tapestry of seasonal beauty and authentic encounters**. From walking through enchanted forests in secluded national parks to tasting freshly harvested apples and seasonal fruits at countryside orchards, every moment is crafted to slow you down — and awaken your senses.
**Highlights of the Journey**:
* **Scenic Hikes** in some of Tohoku’s most picturesque spots like **Oirase Gorge, Hachimantai**, or **Naruko Gorge** – a photographer's dream in the tranquil trails of nature.
* **Cultural Immersion** as you explore charming **samurai towns,** **centuries-old** **castles**, and **folklore museums**.
* **Visit Local Farms** to sample seasonal produce and connect with Japan’s rural roots.
* **Enjoy breathtaking scenic short hikes (1 - 3hr)** to secret waterfalls, picturesque mirror lakes, sacred shrines, cedar, oak, pine forests, ancient trails blanketed in autumn colors.
* **Thermal Onsen Retreats** in atmospheric ryokans — a soul-soothing experience after a day of exploration.
* **Culinary Journeys** featuring regional specialties: seafood from **Sanriku, Aomori apples, Akita kiritanpo, Sendai gyutan**, and much more.
Whether you're a hiker, a nature lover, culture seeker, or foodie for Japan's cuisine, this trip blends **comfort and adventure**, **bullet-train rides and road freedom**, allowing you to discover **a more scenic, immersive and soulful Japan**.
**If you've already visited the major cities eg. Tokyo, Osaka and Kyoto etc**, it's time to go deeper. **Tohoku is Japan unfiltered** — wild, warm, and wondrous in the embrace of autumn at its peak time!
\*\*\*\*\*\*\*\*
These beautiful **'hidden places'** which I'll be sharing with you is curated from my own recee, research & past trips over my 40+ years of adventures there in Japan.
So once we've received your small **'sincerity deposit,'** you'll be invited to join our **TEAM TLC TOHOKU Fun Group** once RSVP closes for our **Trip-Briefing/ Itinerary-Sharing/ Q & A session** where I'll be sharing with you on all these breathtaking amazing hidden places that we'll be exploring!
Check out this 2 videos -
[https://www.youtube.com/watch?v=RmntZKX0Z5I&t=335s](https://www.youtube.com/watch?v=RmntZKX0Z5I&t=335s)
[https://www.youtube.com/watch?v=3bilw56WFeI](https://www.youtube.com/watch?v=3bilw56WFeI)
This is not your usual boring **'Eat, Sleep, Shop'** type of tours conducted by most Tour Agencies. It's a scenic sightseeing trip where we travel together with friends who share similar interests as **One Team** with a **"Can-do"** spirit of adventure.
So if the above fits you, RSVP now and join the Confirmed Group for our discussion.
\*\*\*\*\*\*\*
**EVENT DETAILS:**
**\*\* PICTUREQUE TOHOKU! JAPAN'S HIDDEN PARADISE \*\***
**Ideal Group Size**: **12 - 16 pax** *(\*Priority Slots will be given to Drivers first. Let us know if you can drive)*
**Date: 29 May (Fri night) to 7th Jun (Sun) 2026** \- \(\*Just 4 days leave with Vesak Day holiday\)
**Cost:** **$2395 Only!** *(Includes **Bullet-Train RAIL PASS abt $300!** This Price is only for the 1st 12 pax to transfer the small deposit. USUAL PRICE is **$5K+** to cover all these 6 Region's scenic spots plus spectacular NIKKO & Tokyo! Exclude Promo Flight from $400+ onwards.)*
***NOTE:*** *This Trip is done during the lovely Spring flower & school holiday season. As such prices of accommodation & rental vehicles will start to rise. So the earlier you transfer & the Group is formed, the more everyone saves $$$)*
**Sincerity Deposit** of just \***$395** - **NO RISK!** *(\*Refundable within 3 Days after the 1st Group Pre-Trip Briefing/ Itinerary Sharing/ Q & A session if you or we decide that this Road-Trip Adventure may not be suitable for you.)*
\*\*\*\*\*\*\*\*
As I only intend to take in max **16 pax**, the earlier this GROUP is formed, the more everyone saves!
Proposed Itinerary & Flight Details will be sent to all **CONFIRMED PAX** once RSVP closes.
\*\*\*\*\*\*\*\*
**How to secure your slot?**
1. RSVP on this Event Page first with your Mobile No. so that we can invite you to our Trip Briefing/ Itinerary Sharing/ Q & A session
2. Transfer a small deposit of just **$395** asap (**REDUNDABLE.** Totally **NO-RISK**) to secure your slot via PayNow or ATM/online to:
**TLC ADVENTURE TOURS PTE LTD:**
A) PAYNOW to UEN: 201615037Z
B) TLC Corporate **DBS Current Acct: 070-90238-1-9**
3. Once done, WhatsApp the transfer screenshot/receipt to me, **David @ Hp: 9745-1777.** Please indicate your Meetup Name and this Event - **TOHOKU** so that I can reply u to Confirm your Slot.
Note: As we only have **16 SLOTS**, this will be on a **"FIRST TO TRANSFER, FIRST TO CONFIRM"** basis and not on your RSVP.
Please provide us your Mobile No. when you RSVP so that we can forward you the Event Details for the Trip Briefing once RSVP closes.
\*\*\*\*\*\*\*\*\*\*
**Disclaimer, Indemnity and Terms of Participation:**
PLEASE READ THIS LINK FOR T&Cs BEFORE YOU RSVP:
[https://www.tlcadventuretours.com/terms-and-conditions](https://www.tlcadventuretours.com/terms-and-conditions)
*By my participation on this trip, I agree to & accept TLC’s terms and conditions.*
*We reserve the right without prejudice to return payment at any time and not permit participation - without the obligation to explain or give any reason.*
This Trip is organized by TLC Adventure Tours Pte Ltd (TA License: 02896)
Group Tennis Class (Beginner) @ Punggol
**Who Is This Session For:**
Beginner tennis players with no experience or play for less than 1 year.
**What You'll Learn:**
\- Foundational tennis skills\, footwork\, forehand and backhand strokes\, volley and serve
\- Learn progressively\, in stages\, to adapt and improve on these basic skills
\- Spar with players of similar standard
\- Learn tennis from certified coach
\- At least 2 years of coaching experience
**What To Prepare:**
Water bottle, sports attire, tennis racket will be provided to you :)
**Number Of Pax:**
Max 4 pax per group
**Wet Weather Policy:**
Reschedule in case of rain, 1h before lesson
**Venue:**
Parc Centros Condo, Near Punggol MRT
**Time:**
Sunday 10-11 am
**Price:**
$45 per class
$150 for 4 classes ($37.50/class)
Please PM or Whatsapp Gabriel ([8401 4648](https://wa.me/6584014648)) if you are interested! 😊
➡️ [https://wa.me/6584014648](https://wa.me/6584014648)
**We Also Have Classes Other Popular Locations**
River Valley, Buona Vista, Tampines, Punggol, Upper Thomson, Stadium, Farrer Park, Kembangan, Choa Chu Kang, Lorong Chuan, Senja Cashew CC, Bukit Batok and many more!
**View All Our Tennis Classes Islandwide! 👇**
[https://sporthitch.com/tennis/](https://sporthitch.com/tennis/)
**Arrange For Adult Private Tennis Classes! 👇**
[https://sporthitch.com/adult-private-tennis-classes-singapore/ ](https://sporthitch.com/adult-private-tennis-classes-singapore/ )
**Arrange For Kids Private Tennis Classes! 👇**
[https://sporthitch.com/kids-private-tennis-classes-singapore/](https://sporthitch.com/kids-private-tennis-classes-singapore/)
Pickleball Group Class (Intermediate)
Our classes are led by certified instructors who will teach you the proper techniques and strategies to help you dominate on the court. You will have a great time getting some exercise, meeting new people, and improving your pickleball game in a way that is efficient and impactful.
### **Booking Information**
* Please contact **98225900** to find out how to book this class.
* The instructor will reach out to you once you've booked the class
### **Cancellation Policy**
Credits will be considered used if class is cancelled within 24 hours before the start of the lesson
Basketball Group Class (Ages 13 & above, All Levels)
**For ages 13 and above.**
***Teens Basketball (Ages 13-18) – “Elite Development”***
For teens looking to take their game to the next level, we focus on advanced skills, footwork, game strategy, and competitive play. This class includes structured training in shooting techniques, ball-handling, defense, and game IQ, preparing players for school teams, competitive leagues, and beyond.
***Adult Basketball (Ages 18+) – “Game Ready”***
Whether you’re a beginner or an experienced player, our adult sessions provide skill development, fitness training, and competitive play. These sessions focus on shooting accuracy, defensive strategies, and game execution, ensuring players stay sharp and active.
### **Address**
195B Punggol Rd, Singapore 822195 Punggol Rd, Singapore 822195
### **Schedule**
Sundays 11AM - 12PM
### **Booking Information**
* Please contact **98225900** to find out how to book this class.
* The instructor will reach out to you once you've booked the class.
Artificial Intelligence Applications Events Near You
Connect with your local Artificial Intelligence Applications community
Ensuring Software Quality in the world of AI Developers - Matt Eland
**Important time note:** Please plan on arriving between 5:30 and 6:00 as the elevators lock after 6 and you'll need to message us and we'll need to come get you.
The building address is 4450 Bridge Park
The entrance is 6620 Mooney St, Suite 400
You will need to scan your ID at the door to get a visitor badge.
**Abstract**
Like it or not, AI agents are now capable of turning a quickly written paragraph of requirements into a pull request that is ready to be integrated into real-world production applications and it's now our responsibility to make sure AI doesn't go rogue and take down prod - or corrupt our data by misunderstanding the requirements or our existing schemas. In this session we'll explore strategies to protect our codebases through unit and integration testing, documentation, and code review along with additional ways of providing context and guard rails to our AI agents as they carry out the work we've assigned them to do. By the time we're done, you'll have a firm grasp of the problem and understand some helpful options for protecting your codebase from vibe coding mishaps getting YOLOed into prod.
**YouTube Link**
https://youtube.com/live/BltmWMH1zG0?feature=share
Using AI To Be More Productive Every Day
**Presenter:** Auri Rahimzadeh, Principal Software Architect, Momentum3
**Time:** Pizza at 6:00, Presentation Starts at 6:30pm Eastern
**Location:** Theoris, 9000 Keystone Crossing, Suite 230, Indianapolis
Auri's been using AI a lot. Are you? Let's discuss how to be your most effective self by using AI in your development workflow.
Looking forward to seeing you there!
QA or The Highway 2026
QA or the Highway is a one-day, affordable, regional, professional conference featuring real-world experience and thought leadership in the QA and testing industry.
This is a ticketed event please register here:
https://www.qaorthehwy.com/
Featured Keynote Speakers:
**Matthew-Hope Eland** **(Wizard at Leading EDJE)** \- An AI Specialist and Wizard at Leading EDJE who is known to teach software engineering\, AI\, and data science concepts in the most ridiculous ways possible\. Matt has used machine learning to settle debates over whether Die Hard is a Christmas movie\, reinforcement learning to drive the behavior of digital squirrels\, data analytics to suggest improvements to his favorite TV show\, and AI agents to play board games and create an AI agent with the personality of a dog\. Matt is the author of "Data Science in \.NET with Polyglot Notebooks" and "Refactoring with C\#" as well as several LinkedIn Learning courses\. Matt helps organize the Central Ohio \.NET Developer Group\, runs several blogs and a YouTube channel\, has a Master’s of Science in Data Analytics\, and is a current Microsoft MVP in AI and \.NET\.
**Tatyana Arbouzova** **(CEO at Innovate QA)** \- Tatyana Arbouzova is an engineering and business leader with a strong background in Quality Engineering across multiple industries\, including Big Tech\, Healthcare\, and Entertainment\. She has held leadership roles at world\-class companies such as Microsoft\, VMware\, Disney\, and The Pokémon Company International\, where she focused on building quality\-driven cultures and scaling teams to deliver high\-impact products\. With decades of experience\, Tatyana has helped organizations transform their quality practices so teams can deliver software efficiently\, confidently\, and with measurable business outcomes\. Today\, Tatyana advises software companies on adopting AI to optimize quality practices and improve how software is delivered at scale\. She is also a passionate community builder and the founder of Innovate QA\, a thriving Seattle\-based community and conference for quality professionals\.
ServiceNow Knowledge 26 Recap + Topgolf Happy Hour
Couldn't make Knowledge? Or want to debrief the dancing robots or Autonomous Workforce? Join us for a Knowledge '26 recap, insights sharing, a couple rounds of golf, and fun at Topgolf. As always, drinks and food will be provided. More details to come — mark your calendar, RSVP, and save your spot today!
Data & Analytics Wednesday - Finding Product Insights
**The Behavior Gap: Where Products Win or Lose**
Teams today have more data than ever, and yet many still struggle to understand why customers adopt, engage with, or abandon their products. Teams sprint, ship faster, and chase more signals… all while metrics stall and confidence drops. The missing piece isn’t more data. It’s often the behavioral insight between the metrics, explaining why the numbers move in the first place. Dashboards can tell you what customers did, but understanding why they did it (and how to influence what they do next) requires a deeper blend of insights. This session is about closing that gap.
Drawing from real-world experience designing and scaling products as [ZoCo Design](https://zocodesign.com/)’s CEO, [Lacey](https://www.linkedin.com/in/laceypicazo/) will share how to cut through the noise and identify the insights that actually change behavior—moving people, and moving metrics. You’ll learn:
* Why understanding customer behavior is a quant and qual challenge
* How to spot the signals that actually predict behavior change
* Where AI accelerates insight, and where it creates distraction
* How to get meaningfully closer to customers, without adding more tools
This talk reframes how to evaluate performance and identify what levers actually improve it, helping your team to make smarter bets with greater confidence. Every meaningful outcome is driven by behavior change. And when you know how to design for behavior, you stop guessing, and start building things that work.
**About Our Speaker**
[Lacey Picazo](https://www.linkedin.com/in/laceypicazo/) is the Founder and CEO of ZoCo, a healthcare product studio that turns complex, high-stakes ideas into products that drive real-world adoption. She partners with healthcare organizations to uncover critical care delivery insights, focus product strategy through behavior design, and build solutions that patients and providers actually use.
Thanks to our 2026 sponsors:
[Clarivoy](https://www.clarivoy.com), [What Box Consulting Group](https://www.whatboxconsultinggroup.com), [Conductrics](https://www.conductrics.com), and [Piwik PRO](https://piwik.pro)
More info at [cbusdaw.com](https://cbusdaw.com)




















