Babywearing

**Don’t miss your opportunity to learn from a duo with over 16 years of experience combined. During this demonstration event, you can expect to learn how to direct and guide your creative vision through lighting and communication to your model. We guarantee you will leave this event feeling more confident to try new lighting set ups to match up with your anticipated outcome. Finding the right way to express your vision is key to getting your model to pose accordingly, so we got you there too! To take this even further, think about signing up for a tutorial spot following the demonstration.** ***Note: this is a demonstration event only, you will not shoot your own images. However, if you bring your camera we can test it for compatibility with the studio lights.*** **Following the demonstration will be a tutorial/coaching event - sign up separately if you are interested at** https://calendar.app.google/ZcHb4CQB2rrV3U7j9 **Save and book both for $199 (discounted from $215; the discount will be applied on the Tutorial invoice).**

**Practical Curiosity: Learning from Everyday Data** How do we actually get better at utilizing our day-to-day data? Fancy dashboards and complex models might look nice and draw attention, but that’s not where most of us spend our time. In fact those shiny outputs frequently sit unused, while the real insights are drawn from the analyst’s daily practice. Sometimes it’s as simple and as powerful as noticing that a segment is shrinking, a channel is underused, or certain links keep getting all the clicks. There’s many different places that the spark of insight can come from, but you have to keep your head in the data and know where to look. In this session, we’ll explore real-world examples of how segmentation, testing, and click behavior can uncover practical digital marketing opportunities. You’ll leave with inspiration for your own use cases, along with a few simple ways to ask better questions, spot meaningful patterns, and make smarter decisions without overcomplicating it. **About Our Speaker:** [Elaine Armbruster](https://www.linkedin.com/in/elainearmbruster/) is a Director of Digital Experience at the [American Diabetes Association](https://diabetes.org/), where she focuses on using data and insights to create smarter, more effective digital experiences. A lifelong Columbus resident, she has built her career in email marketing and the broader digital user journey, and is finding she most enjoys working in the messy middle where systems, data, and big ideas don’t quite line up yet. Thanks to our 2026 sponsors: [Clarivoy](https://www.clarivoy.com), [What Box Consulting Group](https://www.whatboxconsultinggroup.com), [Conductrics](https://www.conductrics.com), and [Piwik PRO](https://piwik.pro) More info at [cbusdaw.com](https://cbusdaw.com)