Blog Marketing

We're celebrating [World Product Day 2026](https://www.worldproductday.com/) by getting beyond the hype to hear 4 product people tell us how they are really using AI in their day to day work! * **Rahul:** Discovery, Rewired: From Transcripts to Production with AI - the story of how Global Dairy Trade took an idea from interviews to the real world * **Peony:** A product team of one - how a solo PM uses AI to operate in the goldilocks zone, just enough process, just enough output, moving fast enough to learn and find PMF * **Darren:** Product discovery with agents - from strategy to roadmaps * **Emilie:** AI in product design - allowing the designer to focus on the human tasks The event will start with **networking at 5.30pm**, followed by the **talk from 6pm!** **About our speakers:** **Rahul Singh** [https://www.linkedin.com/in/rahulsinghnz/](https://www.linkedin.com/in/rahulsinghnz/) Product Manager at GDT (Global Dairy Trade), building a modular SaaS platform across a global auction ecosystem. Before GDT he spent a decade shipping digital products at IAG and Roam Digital, working across insurance and enterprise SaaS. Outside the day job, Rahul runs AI PM Briefing, a weekly briefing for product managers on what's actually shipping in AI (tools, patterns, case studies), and is the author of ‘Don't Think, Change‘- a field guide to behaviour change for product teams. **Peony Pangputt** [https://www.linkedin.com/in/peonypangputt/](https://www.linkedin.com/in/peonypangputt/) Product Manager at FileInvite, a B2B SaaS platform helping US commercial lenders automate the collection of loan information faster. Peony joined at Series A and has been navigating a triple challenge: a new product, a new geography, and a new customer segment all at once. Before making the jump into the startup world, she spent her early career in rebuilding legacy replacements products at Stuff and Auckland Transport. **Darren Neo:** [https://www.linkedin.com/in/darren-neo/](https://www.linkedin.com/in/darren-neo/) Product Manager at Xplor Technologies, leading payment onboarding strategy and delivery. Darren started his career as a developer before moving into project delivery and product management, focused on building high-impact solutions that improve business growth, operational efficiency, and customer experience. His technical foundation drives his passion for bringing AI into modern product practices and delivery. He is also the Auckland Community Lead for [AI Collective New Zealand](https://www.aicollective.com/chapters/nz). **Emilie Park:** [https://www.linkedin.com/in/emiliepark/](https://www.linkedin.com/in/emiliepark/) Senior Product Designer at [Actionstep](https://www.actionstep.com?utm_source=chatgpt.com), working on enterprise legal SaaS products across practice management and legal accounting. Before joining Actionstep, she worked across enterprise platforms, operational tools and large-scale service ecosystems, contributing to products and design systems used at global enterprise and SOE (State-Owned Enterprise) scale. Formerly a front-end engineer, and before that an advertising creative working on corporate campaigns for Samsung Electronics, Samsung Electric and Samsung Mobile Display HR. Outside of her day job, Emilie leads the [Friends of Figma Auckland](https://friends.figma.com/auckland/?utm_source=chatgpt.com) design community group. Huge thanks to Auckland Transport for hosting and Pendo for sponsoring this event! You can find the Livestream here: [https://www.youtube.com/watch?v=NXglbOxVZWw](https://www.youtube.com/watch?v=NXglbOxVZWw) \- as always the livestream will kick off from just before 6pm\. This event is part of the global [Mind the Product World Product Day](https://www.worldproductday.com/) celebrations. We're a little early as World Product Day is actually on 20 May, but, y'know, timezones...

Free monthly Lunch + Learn for Columbus business owners. Practical local marketing strategies and real connections. Space is limited so RSVP Marketing Monday Lunch + Learn is a free monthly event for local business owners in Columbus who want practical marketing strategies and real connections with other business owners in their market. Each month covers one actionable local marketing topic. You will leave with one thing you can put to work the same week. This is not a pitch fest. It is a focused conversation with people who are serious about building their local visibility and growing their business. Register here: [https://www.eventbrite.com/e/marketing-monday-lunch-learn-tickets-1988509765237](https://www.eventbrite.com/e/marketing-monday-lunch-learn-tickets-1988509765237)

**How to Get Off-Market Deals With Direct-to-Seller Marketing** Want to learn how to get off-market deals through direct-to-seller marketing without relying on agents, wholesalers, or the MLS for consistent deal flow? That is exactly what we are covering at this next Columbus Investors Club Meetup. Get Your Free Ticket **[HERE](https://www.eventbrite.com/e/how-to-get-off-market-deals-with-direct-to-seller-marketing-tickets-1987845260686?aff=cicmeetupapp)**[ ](https://www.eventbrite.com/e/how-to-get-off-market-deals-with-direct-to-seller-marketing-tickets-1987845260686?aff=cicmeetupapp)🎟️ Most investors who try to do off-market deals make the same mistake: they throw money into a marketing channel, pray that it works, and hope a deal comes out the other side. There is no real strategy, no clear math, no tracking, and no process to know what is actually working. At this meetup, we are going to break down how to reverse engineer direct-to-seller marketing using our SCALE framework so you can approach your marketing with more clarity, confidence, and consistency. We will cover how to think through inbound, outbound, and free marketing channels, how to choose the right channel for your goals, how to run the numbers before you spend, how to allocate the right budget, how to launch the campaign correctly, and how to evaluate and track performance so you can make better decisions moving forward. **SCALE Framework:** **S –** Select the right channel **C –** Calculate the numbers **A –** Allocate the budget **L –** Launch the campaign **E –** Evaluate and track it **What We’ll Cover** * How to get off-market deals through direct-to-seller marketing * How to stop guessing and start reverse engineering your marketing * The difference between inbound, outbound, and free marketing channels * How to choose the right channel for your business and market * How to calculate the numbers before launching * How to allocate a budget based on goals, not emotion * How to launch and track a campaign the right way * How to create more consistent and predictable deal flow **Date:** May 28, 2026 (Thursday) **Time:** 6 - 8pm EST **Location:** Ohio Brewing Company, 421 E 2nd Ave, Columbus, OH 43201 **Save Your Seat** → https://www.eventbrite.com/e/how-to-get-off-market-deals-with-direct-to-seller-marketing-tickets-1987845260686?aff=cicmeetupapp **FREE DRINKS & FOOD PROVIDED!** **About Columbus Investors Club** The Columbus Investors Club is a local meetup for real estate investors, aspiring investors, contractors, vendors, lenders, realtors, and other professionals who want to grow in the Columbus market. The goal is to create real connection, real opportunity, and real growth by getting the right people in the room. Whether you are brand new or already doing deals, this is a place to build relationships, learn from others in the business, find opportunities, and grow your presence in the local real estate community.

Free monthly networking for Columbus business owners. Real conversations, real connections, no forced formats. Space is limited. RSVP now. Good marketing starts with good relationships. That is what this event is built around. Networking Night is a free monthly event for local business owners in Columbus who want to build real connections with other serious operators in their market. No structured rotations. No forced elevator pitches. Just a room full of local business owners who are worth knowing, in a space that makes it easy to have an actual conversation. Register here: [https://www.eventbrite.com/e/local-marketing-networking-night-tickets-1988510112275](https://www.eventbrite.com/e/local-marketing-networking-night-tickets-1988510112275)

Who else is ready to sit outside? Join us for a casual chat over coffee & tea at Grandview Grind! Come out and meet some new people, enjoy your favorite drink, and make some new friends!

Please reserve your spot by registering on the below link : **Reserve** https://www.eventbrite.com/e/join-biggest-community-investors-founders-columbus-online-tickets-1988563717610?aff=meetup **QUESTIONS ?** Pls Reach out to; Ridhi - +971504724873 ( WhatsApp Only)