Mobile Marketing
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Frequently Asked Questions
Yes! Check out mobile marketing events happening today here. These are in-person gatherings where you can meet fellow enthusiasts and participate in activities right now.
Discover all the mobile marketing events taking place this week here. Plan ahead and join exciting meetups throughout the week.
Absolutely! Find mobile marketing events near your location here. Connect with your local community and discover events within your area.
Mobile Marketing Events Today
Join in-person Mobile Marketing events happening right now
Speed Dating - Double Date Edition (25-40y)
**[⚠️>>Ticket needed (click here)<<](https://link.social-circle.ch/QfYA) or**
**[tickets.social-circle.ch](https://tickets.social-circle.ch/)**
**⏰Check-in at the venue in the first 15 minutes, please make sure to be on time.**
**Double Date Speed Dating**
**Less pressure. More chemistry.**
👥 2 single men + 2 single women per table
🔄 Rotate every 15 minutes
🎯 Ages 25–40
Join the WhatsApp group:
[https://link.social-circle.ch/wz7V](https://link.social-circle.ch/wz7V)
Not your typical speed dating.
No awkward interviews.
No repetitive small talk.
You meet in **groups of four**, which makes it easier to relax, laugh, and be yourself.
**🕒 The Flow of the Night**
1️⃣ Deep Dive (Soul)
We kick off with our *Fast-Track Intimacy* cards — real questions that spark meaningful conversations and fast-track genuine connection.
2️⃣ Creative Canvas (Play)
A fun, collaborative drawing challenge. Light, playful, and surprisingly revealing.
3️⃣ Surprise Rounds
A few unexpected twists designed to spark chemistry and keep things exciting.
**✨ Why It Works**
• Small groups = less pressure
• Real interaction, not interviews
• Host-guided flow — you just enjoy
**✅ Your Ticket Includes**
• All materials for the creative challenge
• A balanced ratio of participants
Spots are limited. Secure yours early.
P.S. Pictures might be taken during the event, if you do not want it please let the organizer know.
Tickets are non-refundable.
**Want more events like this? Join our WhatsApp community:** [https://link.social-circle.ch/sVZD](https://link.social-circle.ch/sVZD)
This Thursdays at ROBINS - Comedy Brew! English Stand-Up Comedy Open Mic
Come and get you **Comedy Brew**, your fix of English Stand-Up Comedy! We serve a fresh, locally sourced 'menu' of 10 comedians, as organic as your favorite farm-to-table meal, all geared up to make you laugh out loud.
**Tickets at:** [https://bit.ly/iyfcb](https://bit.ly/iyfcb)
Unleash your laughter at [ROBIN's coffee](https://maps.app.goo.gl/E1e3H9GRDDJaPK8z9), the coziest New York-style coffee bar in the heart of Zürich.
**Dare to Make 'Em Laugh? 🎤😂**
Ever fantasized about grabbing the mic and cracking some jokes yourself? Well, your dream could come true! Visit [our performer's page](https://inyourfacecomedy.ch/perform/) to find out how you can take the stage and spread laughs like a pro.
**See You There! 🎤😂**
Come down to ROBIN's, break some bread, share some laughs, and maybe even catch the comedy bug yourself! See you there every Thursday!
Powered by IN YOUR FACE Comedy 🌟 [Check Us Out!](https://instragram.com/inyourfacecomedy/)
**Tickets at:** [https://eventfrog.ch/comedybrew](https://eventfrog.ch/comedybrew)
**Frequently Asked Questions**
* ***Is the show really in English?*** Absolutely. Every set is performed in English by a mix of Swiss-based and international comics, so no Swiss-German skills required.
* ***What’s a “Comedy Open Mic”?*** It’s the testing ground for jokes. Pros road-test fresh material and brave newcomers grab their first five minutes. Expect some gems, some flops—and the fun of seeing comedy born in real time.
* ***Will it be funny?*** Most of the time, yes! An open mic is a roller-coaster: seasoned acts, new voices, and the occasional glorious train-wreck. It’s all part of the charm.
* ***Can I perform too?*** Yes - you need to book a spot - find out more about how to do it here: [https://inyourfacecomedy.ch/perform/](https://inyourfacecomedy.ch/perform/).
* ***Do I need to buy tickets in advance?*** Please do. We’re usually running around before the show and door sales slow things down. If you’re stuck, we’ll try, but no promises. Link to tickets as at [https://inyourfacecomedy.ch/comedybrew/](https://inyourfacecomedy.ch/comedybrew/)
* ***How does seating work?*** First come, first served so grab a drink, snag a seat, and settle in.
* ***Is food available at the bar?*** ROBIN’s serves drinks only. For a pre-show bite, try **Restaurant Johanniter** (classic Swiss) or **Holy Cow!** across the street for burgers.
* ***Will the comedians pick on me?*** We chat with the crowd for laughs, not humiliation. Friendly banter only - you’re safe.
* ***How long is the show?*** Doors open 7:30pm, show starts \~7:50pm with a 15 min break in the middle ending around 10pm. Enough time for the last trams home...
* ***Age limit?*** All ages welcome of course 16+ recommended (adult themes, spicy language).
Women in AI: From Ideation to Driving Responsible Impact | Hosted by SIX
**Registration:**
Register on the Elevate Tech website to attend:
https://www.elevate-tech.ch/event-details-registration/women-in-ai-from-ideation-to-driving-responsible-impact-hosted-by-six
**Time and Location:**
04\. Juni 2026\, 17:30 – 21:00
SIX Convention Point, Pfingstweidstrasse 110, 8005 Zürich, Switzerland
**About the event:**
Join us for an inspiring evening of innovation and empowerment!
The event is themed around how to turn AI ideas into real, sustainable, and governed value. It aims to guide the audience through the lifecycle of an AI solution, from the moment an idea emerges to ensuring it remains valuable, reliable, and well-governed in production.
Discover how **AI is transforming industries**, as leading women in the field share their expertise and insights. Listen to engaging talks on scaling machine learning and AI-powered data access in an event that will showcase the **women driving change** in the world of AI and data science.
In addition to the main event, we will host **speed-mentoring sessions** featuring senior leaders from SIX and UBS, as well as the event speakers. If you'd like to participate in these sessions, please get a mentoring session ticket as well as your event ticket.
This event is a collaboration between Elevate Tech and SIX.
**Agenda:**
* 16:00 – 17:00 Mentoring Sessions with SIX and UBS Senior Leaders
* 17:30 Opening (Julinda Gllavata)
* 17:35 Welcome to SIX & Introduction to Elevate Tech
* 17:40 **Jenny Chang,** Head Innovation Hub, SIX Financial Information. *From Idea to Value: Building the Right AI Solution*
* 18:00 **Julinda Gllavata,** UBS: *AI in Production: Monitoring and Sustaining Value*
* 18:20 **Dr. Rehana Harasgama**, Attorney-at-Law, Partner at Kellerhals Carrard. *The Architecture of Trust: Governance Frameworks for Responsible AI.*
* 18:40 Q&A for everyone
* 19:00 Networking Apéro
Don’t miss the chance to connect and network!
Registration for this event is free, with an optional donation to Elevate Tech. Register on the Elevate Tech website to attend:
https://www.elevate-tech.ch/event-details-registration/women-in-ai-from-ideation-to-driving-responsible-impact-hosted-by-six
Follow us on LinkedIn to receive event information early!
https://www.linkedin.com/company/elevate-tech-ch
Thursday Evening - Aerial in Low Silk with Simona
In this gentle aerial yoga class, we use a soft fabric hammock suspended just 10 cm above the floor. The hammock supports your body as you move, helping you stretch more deeply, improve flexibility, and build strength in a new way.
With the fabric holding part of your weight, you can explore each pose with more ease, sometimes with a soft sway, sometimes with a bit of challenge.
We combine mobility, strength, and relaxation, and finish with a peaceful Savasana in the hammock.
The class is in English and open to all levels.
* Props provided or bring your own
* Drop-in rate CHF 35.-, abos and packages available on studio website and Eversports
* Please register and purchase a pass via [Yoga Nest Eversports](https://www.eversports.ch/org/widget/6bb2f0f6-b0ff-4d15-84be-5f9229b128f2?venueId=b336fe38-08c9-45ab-a1d8-3255d21ed886)
💃 Ladies Night & Social Board games: Meet, Drink & Play 🥂 (ZFG)
Looking for a **fun, relaxed social event in Zurich**?
Join **Zurich Fun Gamers (ZFG)** for an easygoing Tuesday night of party & strategy board games in a cozy Irish pub 🍺
Whether you’re **new in Zurich**, a regular, or **joining solo**, this is one of the **easiest ways to meet people** — most guests come alone and quickly find a table.
**[Ticket Link :](https://eventfrog.ch/ZFGLadiesNight)**[ ](https://eventfrog.ch/ZFGLadiesNight)
🗓 This week: **Ladies Night**
💃 Ladies **FREE entry**
🕺 Gents **CHF 5.–**
🎲 **50+ board games explained**, across party, strategy, bluffing, co-op & social deduction — no rules knowledge needed
👉 **[Check our website](https://zurichfungamers.com/list-of-games)** for all game details
🤝 **Solo-friendly** — we help match tables and rotate groups naturally
🍀 **Venue:** Coopers Pub Oerlikon (cozy, social, no chaos)
💬 **Join Switzerland’s biggest social gaming** WhatsApp community here:
**[Whatsapp](https://chat.whatsapp.com/GhVuGiUwPpi3BkhskOUJgp)**
[🎟 ](https://eventfrog.ch/ZFGLadiesNight)**[Please secure your ticket here:](https://eventfrog.ch/ZFGLadiesNight)**
👉 **Official [Website](https://zurichfungamers.com/)**
📲 **Follow us on [Instagram](https://www.instagram.com/zurichfungamers/)**
Limited spots to keep the experience relaxed and social.
Come for the games, stay for the people 🙂
Applied GenAI in Practice: Talks, Panel & Networking (Zurich)
‼️ **IMPORTANT:** Meetup RSVPs don't count. Registration is on Luma only — **grab your spot here:** [https://luma.com/99z48ev4](https://luma.com/99z48ev4)
What does it actually take to build with AI right now?
🎯 Three practitioners. A panel. Drinks after.
We're back on the 4th of June at the Zalando Office in Prime Tower for an evening of high-signal talks from people who are shipping with AI — not theorizing.
**On stage:**
* **Ania Szostek** — Product Lead, Zalando - *Building AI-First, Not AI-Added: Lessons from Zalando Assistant*
* **Cinzia Bonetta** — Founder & CEO, MaiQ *Vibe Coding Makes You Faster. But How Do You Ensure Quality?*
* **Oliver Förg** — Product Owner AI Solutions Digital Commerce, Migros - *Building Chatbots in Minutes: How Migros Made GenAI Fast, Secure and Enterprise‑Ready*
**Then: a panel.** The three speakers, three moderators and your questions. The conversations that usually happen in the hallway — but on stage.
**Afterwards: apéro.** Drinks, snacks, and the people you actually came to meet.
***
**Who shows up at GenAI 360:** product people, business strategists, decision-makers, engineers, founders, researchers, and the AI-curious from across Zurich. If you want to know what's working before it shows up on LinkedIn, this is the place to be. 😉
📍 **Location:** Zalando Office, Zurich
**📆 Date:** Thursday, 4th of June 2026
🕕 **Time:** 18:00–21:00
🎟️ **Capacity is limited** — Meetup RSVPs won't get you in - register on Luma to **get your spot:** [https://luma.com/99z48ev4](https://luma.com/99z48ev4)
Pizza Gravel Zurich
https://www.komoot.com/de-de/collection/2875816/-pizza-gravel-zurich
Pizza Gravel Zurich plans social rides on mixed surface around Zurich. Enjoy a nice ride and pizza afterwards. Please check the Komoot Pizza Gravel Zuruch collection for the upcoming tour.
Mobile Marketing Events This Week
Discover what is happening in the next few days
Coffee & Walk: Women in business networking
Join us for an informal networking walk with our women’s business group.
We will meet in front of Starbucks Silhcity at **10:15**. Anyone who would like to grab a coffee can do so before we start walking together at **10:30**.
The walk will take us through **Allmend Wiese** and will last around **1.5 hours**. The idea is to keep the atmosphere relaxed and natural: we’ll walk, talk, switch conversation partners, and get to know each other while on the go.
This meetup is a chance to connect with other women in business, exchange experiences, share ideas, and build new professional relationships in an informal setting.
☔️ Please note: if the weather is very bad, we may need to postpone the meetup.
📸 Photos may be taken during the event. If you are uncomfortable being photographed, please let the organizer know before or at the beginning of the meetup.
☎️ I may also ask you to share your WhatsApp number so I can keep you updated about our exact location in case you arrive late.
Looking forward to walking, chatting, and connecting with you!
Basketball fun game
Welcome to Loki Welldone. We are an old-school basketball club. We focus on having fun playing and socializing afterwards.
If you also like to play basketball, you've come to the right place! Everyone (all genders) is welcome here.
We usually play every Friday from 8pm - 9.30pm in Schulhaus Kartaus.
We organize ourselves through the clubs whatsapp chat, but would like to offer external people to join us.
We are usually 4-10 players, playing either 2v2, 3v3 or 4v4.
Changing room and showers are available
PS: Many members of our club used to play in a competitve Basketball team or another sports team (ex. soccer or handball). It might be for people new to Basketball a bit overwhelming, but everyone is welcome to try out :).
As it is a school gym, please make sure to come with clean shoes and not street shoes. Thx!
Website: https://www.lokiwelldone.com/
Outdoor Yoga in Glattpark with Aldona
**Join Adona every Sunday for outdoor yoga at Glattpark - a space for movement, breath and pause.**
Start your Sunday with mindful movement, fresh air and flow. This outdoor yoga class is designed to release tension, regulate the nervous system and create more balance, clarity and connection in both body and mind. Expect a grounding yet energising practice with accessible variations, suitable for all levels — whether you are completely new to yoga or already experienced.
* The class is in English // Open to levels
* Bring your own mats & props
Please sign up & purchase a pass via [Yoga Nest Eversports](https://www.eversports.ch/s/yinflow-yoga-movement-meditation)
Join [Outdoor Yoga Whatsapp Group](https://chat.whatsapp.com/DGeQSSYsG33EQIcmrAMRvy) to be up to date
Uetliberg Design Networking Hike
**A creative walk & talk for designers and creatives**
Join us for a half-day walk and talk along the scenic Uetliberg ridge, designed to connect outside the usual networking format.
No presentations. No panels. Just great people, ideas, and a shared path.
We start at Triemli Station and hike up through the forest to Uto Staffel (about 1.5 hours), guided by [Mario Stipetic](https://www.linkedin.com/in/mariostipetic/). From there, we continue into a relaxed 1 to 1.5 hour ridge walk along the Planetenweg with views over Zürich, the lake, and the Alps.
Conversations unfold naturally along the way. We move in small groups, rotate, and share thoughts on current projects, creative challenges, and topics like AI in design, or whatever emerges in the moment.
We end at Gut Mädikon Hofcafé, a hidden farm café, where we spend about one hour enjoying coffee, homemade cake, and relaxed conversation.
This is networking without the pressure. Just movement, fresh air, and meaningful exchange.
See you there! 😇
**WhatsApp Group (Coordination)**
We’ll send the WhatsApp invite after you RSVP.
You can also join via Discord below.
——
**The Easy Route**
Prefer to skip the steep climb? Take the S10 train from Zürich HB to Uetliberg (about 20 minutes), then walk down to Uto Staffel and meet us there around 11:00 AM. Timing will be coordinated via the group on the day.
**Getting Back**
We walk back along the ridge to Uetliberg, either retracing the Planetenweg or taking the path near the Uetliberg tower. From there, walk down to Triemli station and catch the train home.
**Physical Fitness**
The initial climb takes about 1.5 hours and is steep, requiring a reasonable level of fitness. If you are unsure, take the easy route. The views are the same, and the Hofcafé cake tastes just as good.
**RSVP**
If your plans change and you can no longer attend, please update your RSVP so we can adjust the reservation at the Hofcafé.
——
**📅 Date**
Sunday, June 7, 2026
**📍 Meeting Point (Start)**
10:00 AM at Triemli Station, Zürich
**⏰ Duration**
\~6 to 7 hours total (including lunch break)
**🥾 Difficulty**
Moderate (steep initial climb)
**⛰️ Elevation gain**
\~320 m (485 m > 805 m)
**🎒 What to bring**
* Hiking shoes or sturdy trail shoes (no sneakers, no sandals)
* Water bottle (at least 0.5L)
* Weather-appropriate layers (cooler in the forest, windy on the ridge)
* Optional snack
* Sun protection (hat or cap, sunscreen)
**🚶 Return**
\~13:30 from Hofcafé
——
**🔗 Discord**
Get event reminders and connect with other members on Discord:
➡️ [discord.gg/PAyRBDhKkk](http://discord.gg/PAyRBDhKkk)
——
**Who’s Visual Fields?**
Visual Fields is a network of designers and creatives built for people to connect, support, and share with fellow experts.
We have upcoming events in Zürich, Basel, and Luzern.
[Check out upcoming events](http://visualfields.ch/)
——
**Event policies**
We have zero tolerance for discrimination or harassment. Be mindful not to make assumptions about gender, sexual orientation, or identity. Always ask for consent - for physical contact and work critique - and treat everyone and the space with respect.
[All policies](https://experienc.es/policies)
**Fine print (the friendly kind)**
You join at your own risk. The trail includes steep, uneven, and potentially muddy sections. Please wear appropriate footwear and assess your ability.
In case of heavy rain or unsafe conditions, the event will be postponed to June 7.
By joining, you agree that photos or videos taken at the event may be used by Visual Fields for promotional and communication purposes.
Saturday: Sip, Socialize & Afterparty 2000s (Free Club Entry!)
Kick off your weekend with great vibes! We’re meeting up at the **Plaza Bar** for drinks and socializing before moving to the club for an epic night.
### ⚡ The Highlight: Free Club Entry!
By joining our event, you get **free entry** to Plaza’s massive **Neon 2000s Party**!
### 📍 Quick Details:
* **When:** Saturday at **8:00 PM**
* **Where:** Plaza Bar & Club
* **Perk:** **Free club entry** for everyone who joins the event!
*
Grab a drink, meet awesome people, and dance the night away.
**RSVP now to secure your free entry!** 🥂🕺
Fast Friending - Make Meaningful Connections! (25-45/Bring a lady free)
A relaxed social evening with a reserved space exclusively for our group—safe, comfortable, and welcoming!
Meet like-minded ladies and gentlemen, enjoy easy conversations, and make genuine new connections at our Fast Friending evening!
**You will need to buy a ticket for attending -**
[https://zurich6thjune.eventbrite.co.uk](https://zurich6thjune.eventbrite.co.uk)
\*You can use any debit or credit card to purchase your ticket at PayPal checkout. It will ask you for your email address but that is only to send you a receipt. You do not need a PayPal account.
TICKETS:-
Early bird - CHF 10
Regular ticket - CHF 15
Cash at the meetup - If you have not purchased your ticket in advance then you can pay CHF 20 per person in cash on the day of the meetup to Neo (Please bring exact change)
'Fast friending' is our fun and quick way to help you make new connections quickly with both ladies and gentlemen. These are people in the age group of 25 and 45 and so you will be on a similar wavelength. Naturally you can always choose who to speak with based on your preference!
**Here’s how your evening will flow:**
**7:00 PM – Welcome**
Arrive at 7:00 PM and be welcomed by your host, Neo, who will guide the evening and help with introductions. Feeling shy? Come a little early and she’ll ease you into small-group conversations. You’re also welcome to bring a lady friend along for free.
**7:30 – 8:30 PM \| Fast Friending**
Chat with a new attendee every 3 minutes, ensuring you meet a variety of like-minded ladies and gentlemen.
**After 8:30 PM \| Open Mingling**
Reconnect with those you enjoyed speaking to and continue meaningful conversations at your own pace
If you are a bit shy or anxious then please come early. Julianne will help you meet other members in a small group and help you settle down and get comfortable.
\- We are not a close knit tight group\. Our evenings are warm and comfortable for members attending for the first time and those coming alone\. You will not feel alone\!
\- We have many groups in this city\. Members of our other groups who RSVP are included as guests of the organisers in order to give you an indication of expected people\.
\- This evening is for ladies and gents in the 21 to 40 age group\.
\- Our evenings are not about 'dating' or for 'romantic' connections\. 'Fast friending' is NOT 'Speed dating'\. 'Fast friending' is designed to help members meet other like minded ladies and gents\. It is about new friendships and connections\. Naturally\, new friendships can lead to dating or romantic connections\, but that is not our focus\.
Why do we have tickets?
1. Cover our costs - Our host is compensated for their time and work. We also pay meetup and have dedicated staff to manage our events, hosts, venues and communication.
2. Group Safety - By securing your ticket we have a record and you contribute to a well organized evening where everyone is more committed and better behaved.
3. Management - Tickets help us better manage attendee group size, book suitable space and activity.
ABOUT [fastfriends.co.uk ](https://fastfriends.co.uk/)-
We have connected members successfully for the past 10 years in over 30 cities (operating as Expatsclub, MeetConnectDevelop and fastfriends.co.uk).
\-\-\-\-\-\-\-\-\-\-\-\-\-\-
You can contact our founder Dan on +447715705005 with any questions or ideas.
\-\-\-\-\-\-\-\-\-\-\-\-\-\-
**Here are some videos which will give you some guidance and comfort to make your attendance more productive.**
Secrets of socializing at our meetups - [http://bit.ly/secrets-socializing ](http://bit.ly/secrets-socializing)
How to make new friends - [https://www.youtube.com/watch?v=v6GB0Hc_bSs](https://www.youtube.com/watch?v=v6GB0Hc_bSs)
How to make people like you at our socials -[ https://www.youtube.com/watch?v=K4guProkKrI](https://www.youtube.com/watch?v=K4guProkKrI)
Why you should attend our evenings - [https://www.youtube.com/watch?v=wEjwGBXzJE8](https://www.youtube.com/watch?v=wEjwGBXzJE8)
Member feedback - [https://youtu.be/bF_oxrWGqus?si=8ewukkeawt1N12nm](https://youtu.be/bF_oxrWGqus?si=8ewukkeawt1N12nm)
Lakeside Pilates & Sunset Picknick 🌅
Searching for a moment to move and connect by the lakeside in Zurich?
Join us for a relaxing and energizing Afterwork Mat Pilates session by the lake 🌿
We start at 19:00, moving through a mindful workout to strengthen your body and improve posture after the workday.
After the 50-minute session, around 20:00, we’ll stay a bit longer to socialize, connect, and enjoy conversations together ✨
Bring your mat (or big towel if you don’t have one), some water, and good vibes 💛
Join the Whatsappgroup for more info!
https://chat.whatsapp.com/CYiVGDw8XZnBsGVsamxt1B?mode=gi_t
Tickets: https://eventfrog.ch/de/p/gruppen/lakeside-pilates-7458759037372348169.html
Mobile Marketing Events Near You
Connect with your local Mobile Marketing community
Marketing Monday Networking
Monthly working lunch for Columbus business owners. One specific topic, one to three actions you can run this week.
You can be the best at what you do and still be invisible. If local buyers cannot find you, the phone does not ring.
Marketing Monday Lunch + Learn is a monthly working lunch for Columbus business owners focused on building relationships, local networking, and local marketing. Every kind of local business welcome. No pitch round, no pressure, no upsell.
**This month**
Most local businesses pick one or two places to be visible and call it good. The result is inconsistent calls and a feeling that marketing is not working. We will walk through the three places every local business needs to show up, plus the fourth place most owners ignore that quietly produces the warmest leads.
**What to expect**
Doors open at noon. Order lunch and drinks at the cafe counter or bring your own. You get real conversation with other local owners and a focused marketing lesson. You leave knowing people and with one to three actions to run that week. The room is reserved through 1:30 PM.
**Who this is for**
Any local business owner who wants clearer marketing direction and real local relationships. Service businesses, retail, home services, professional services, online owners building local presence, anyone serious about being part of the Columbus business community.
**Not the right fit if**
You are here to pitch the room or recruit for an MLM.
**Details**
* Second Monday of every month
* 12:00 to 1:30 PM
* Good Cafe Easton, 4400 Easton Commons, Ste 150, Columbus, OH 43219
* Order lunch and drinks at the counter when you arrive
* Free to attend, RSVP required, space is limited
**About the host**
Rita Suzanne is a local marketing strategist and the founder of Local Marketing Method. She runs Visibility is Profitability, the membership where local business owners build the system that keeps their phone ringing. Learn more at learnlocalmarketing.com.
Register here: [https://www.eventbrite.com/e/1989964540509?aff=oddtdtcreator](https://www.eventbrite.com/e/1989964540509?aff=oddtdtcreator)
Data & Analytics Wednesday - Finding Product Insights
**The Behavior Gap: Where Products Win or Lose**
Teams today have more data than ever, and yet many still struggle to understand why customers adopt, engage with, or abandon their products. Teams sprint, ship faster, and chase more signals… all while metrics stall and confidence drops. The missing piece isn’t more data. It’s often the behavioral insight between the metrics, explaining why the numbers move in the first place. Dashboards can tell you what customers did, but understanding why they did it (and how to influence what they do next) requires a deeper blend of insights. This session is about closing that gap.
Drawing from real-world experience designing and scaling products as [ZoCo Design](https://zocodesign.com/)’s CEO, [Lacey](https://www.linkedin.com/in/laceypicazo/) will share how to cut through the noise and identify the insights that actually change behavior—moving people, and moving metrics. You’ll learn:
* Why understanding customer behavior is a quant and qual challenge
* How to spot the signals that actually predict behavior change
* Where AI accelerates insight, and where it creates distraction
* How to get meaningfully closer to customers, without adding more tools
This talk reframes how to evaluate performance and identify what levers actually improve it, helping your team to make smarter bets with greater confidence. Every meaningful outcome is driven by behavior change. And when you know how to design for behavior, you stop guessing, and start building things that work.
**About Our Speaker**
[Lacey Picazo](https://www.linkedin.com/in/laceypicazo/) is the Founder and CEO of ZoCo, a healthcare product studio that turns complex, high-stakes ideas into products that drive real-world adoption. She partners with healthcare organizations to uncover critical care delivery insights, focus product strategy through behavior design, and build solutions that patients and providers actually use.
Thanks to our 2026 sponsors:
[Clarivoy](https://www.clarivoy.com), [What Box Consulting Group](https://www.whatboxconsultinggroup.com), [Conductrics](https://www.conductrics.com), and [Piwik PRO](https://piwik.pro)
More info at [cbusdaw.com](https://cbusdaw.com)
Saturday Mornings @ East Market
Let's grab some coffee/food and share a morning chat! The East Market has an ample parking lot and outdoor and indoor seating.
Grab a cup of coffee from Winston's Coffee & Waffles or on your way to East Market and meet us on the second floor - table behind or east of the elevator.
Per what this group is about:
"Everyone is welcome! International transplants to Columbus who want to improve language skills, Columbus residents who enjoy talking to people from other countries, and those who would like to discuss international travel and culture, and who enjoy getting together for good conversations."
Stop Guessing: A Product Person's Guide to AI Adoption
## 🤝 Host Information
A co-hosted event by ProductTank Columbus & Women in Product Columbus
💡 About the Workshop
AI adoption is stalling across organizations — not because of a lack of motivation or tools, but because it's fundamentally a behavior design challenge.
This hands-on workshop applies proven Behavior Design models and methods to help you move from a vague organizational wish to boost AI adoption to 3-5 concrete, testable interventions you can act on starting tomorrow.
Whether you're a product manager, on a product team, or just someone trying to get AI to actually stick at work, you'll leave with a clear picture of what's worth focusing on, what to ignore, and how to drive real, sustained adoption — no guesswork required.
🛠️ What to Bring
Laptop: Fully charged and ready to go.
AI Assistant: Have your favorite AI assistant pulled up. (Dom will be using Claude, but feel free to use whichever assistant you prefer!)
🍕 Logistics & Perks
Food & Drink: Pizza and drinks provided!
Parking: Plenty of free spaces available on-site.
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Gold Star Business Networking
Bring your business cards and network in person with other business professionals! Gold Star Referral Clubs is one of the most established professional networking organizations in the country, with multiple groups in central Ohio. Join us!



















