Mobile Marketing

For the second event of the year I'm excited to be hosting at the Meta Offices. We'll have 2 speakers and a fireside chat again. Details below with more to come closer to the time. **PLEASE NOTE:** Guests will HAVE TO SIGN UP to the event with first name and last name to be allowed into the building. If you're bringing someone with you, they'll need to register for the event as well. Registration will close 24 hours before the event. If you've not been to one of our events before then here is what you can expect. CRAP (Conversion Rate Optimisation, Analytics, Product) Talks is a cross-discipline event. We don't work in silos so why network and learn in silos. In the past we've had speakers from Data, Analytics, CRO, Product, Marketing, Data Science, Design and Research and so many more. If you work in tech, chances are you work cross-functionally, so come along and meet people doing amazing things in tech. **Hosts:** Meta **Venue:** Meta Brock, 10 Brock St, London NW1 3FG **Date:** 17/03/2026 6pm doors open Talks kick off at 630 Wrap up approximately 9:00pm. **Speakers:** * **Speaker Name:** [Tom Collingburn](https://www.linkedin.com/in/tom-collingburn-7b7b5a16a/) \| [Tom Milne](https://www.linkedin.com/in/thomas-milne-3422482b/) * **Title:** Senior Data Analyst \| Head of Experience Insights * **Talk Name:** The Measurement Dilemma: ITV's Long Term Holdout Group * **Talk Summary:** ITVX reaches more than 15 million viewers each month across web, mobile and 16 different TV applications. Our Product & Tech teams are rapidly expanding and updating the viewer experience to meet the challenges of an extremely competitive entertainment marketplace. But how do we know the cumulative impact of these Product changes is positive, in a content-driven business that is hugely influenced by competition and seasonality? In this talk we’ll show how we adopted a Long Term Holdout Group to answer this critical business question. We’ll share the technical successes, the inevitable hurdles, and the hard-won learnings we gathered along the way. * **Speaker Name:** [Igor (Iggy) Skokan](https://www.linkedin.com/in/igorskokan/) * **Title:** Director, Marketing Science, Meta * **Talk Title:** Measure What Matters with Incrementality * **Talk Summary:** Shifting consumer behaviors and the rise of formats with limited click opportunities like video have made the attribution models most advertisers rely on less effective. To capture a fuller picture of performance, advertisers must build a trusted suite of tools and methods to get closer to measuring incrementality, i.e., the true, additive value of their campaigns. This session covers how to build a practical measurement stack to estimate incrementality - the true impact of campaigns.. **Fireside Chat hosted by Parveen Downer:** * **Guest in the hot seat:** [Manasi Goel](https://www.linkedin.com/in/manasi-goel-9aba52a1/) * **Title:** Head of People & Culture at EE * **Talk Title:** Stop the Slop: Building a Real AI Builder Culture * **Talk Summary:** Most organisations are currently caught in the "AI Slop" trap: generating pages of meaningless text , chasing "10x productivity" myths , and seeing zero actual return on investment. But for product teams in mature, complex organisations (or most organisations for that matter), the real opportunity isn't about doing more work—it’s about doing better work. Join us for a candid, hype-free conversation on what it actually takes to integrate AI into the heart of a "legacy" organisation. We’re moving past the scaremongering and the "human-in-the-loop" clichés to explore how teams can "slow down to speed up". Forget the tech-bro manifestos. This is a session for those who want to build a career that is inspired, hopeful, and—most importantly—slop-free.

**BOOK HERE**: https://sportas.co.uk/games/38061 **Game Description:** Please be aware that our sessions are also on our own mobile app. Therefore, the number of participants you currently see may not reflect the total number of participants. Elevate your volleyball skills at our Women's only adult coaching sessions! Led by expert coaches, our sessions cater to all levels, from beginners to experienced players. Develop your technique, agility, and teamwork through drills and gameplay. Join our vibrant community and unleash your full potential on the court. Let's play, learn, and excel together. **Rules** By booking this session, you acknowledge and agree to comply with our terms and conditions, privacy policies, and cancellation policy, which can be found below. Terms & Conditions at: https://www.littlegiantsvc.com/terms-and-conditions Privacy Policy at: https://www.littlegiantsvc.com/privacy-policy

We're fed up of boring, monotonous exercise - let's play ourselves fit! **TO BOOK**: It's essential that you book onto sessions via our website, using the link below; due to restrictions on games and preparation times we cannot accept walk-ins, or late arrivals. [https://joinrabble.com/locations/london/](https://joinrabble.com/locations/london/) Use the code **FREEPLAY** to get your first game free! *** Rabble is a fitness club with a difference: * Every 1 hour session is a mixture of team games, such as Capture the Flag, Frisbee or Kickball - no two sessions are alike! * We are SUPER friendly and often host socials after the game * All abilities are welcomed * Our aim is to have **FUN**, make **FRIENDS**, and get **FIT** without even noticing * Bring your friends along! Please come in comfortable sports clothing and bring a bottle of water and hand sanitizer. Trail shoes or studs (weather dependent) are recommended, or a good pair of trainers. Please arrive 5-10 minutes before the session to allow us to start on time. We play every: * Monday in Highbury & Islington (19:00 - 20:00) * Tuesday in Shoreditch (19:00 - 20:00) * Wednesday in Elephant & Castle (19:00 - 20:00) * Saturday in Southwark Park (10:30 - 11:30) * Saturday in Finsbury Park (11:00 - 12:00) * Sunday in Clapham Common (12:00 - 13:00) If you have any questions, feel free to contact us on: hello@joinrabble.com We hope to see you playing soon! PS. We have a group of dedicated regulars, so numbers are usually much higher than Meetup might suggest. Book your place here: [https://joinrabble.com/locations/london/](https://joinrabble.com/locations/london/) **Love Rabble**

**BOOK HERE**: https://sportas.co.uk/games/43840 **Game Description:** 🏀 Late-Night Basketball Pick-Up Games Near Victoria Park! Hey fellow basketball enthusiasts! Join our weekly late-night pick-up games for fun, fitness, and high-energy basketball on one of the best courts in London. 📍 Entrance: Lammas Walk (NOT the main school entrance) ⏰ Start time: 8:30 PM — please arrive 10 mins early so we can maximize playtime 🔥 What to expect \- 🅿️ Free on\-street parking \- ⚡ 90 mins of non\-stop\, high\-energy basketball \- 😎 Positive vibes only—friendly competition\, no judgment \- 🏀 Exciting\, Friendly and Competitive games for all skill levels \- 💪 A HIIT workout that feels like pure fun \- 🎶 Pump\-up music to keep the energy high \- 📹 Live Stream\, Game highlights \+ full replays on YouTube for your enjoyment & skill improvement Personal highlight cuts available upon request. Please check with Lu for more information. 🎥 Previous session video https://youtu.be/O1IW-Tne0j4?si=3krdZ7KeWtB6EKIr 👥 All skill levels welcome \- Some basic skills \(dribbling\, passing\, defense\) help\, but everyone is welcome \- We balance teams at the start so games stay fair and fun for all ✨ Why you’ll love it \- One of the best courts in London: non\-slippery flooring \+ transparent backboards \- Everyone gets plenty of playing time—90 mins of action \- Meet great people\, stay fit\, and level up your skills in a friendly\, energetic environment 📲 Stay connected \- WhatsApp \(questions to ask Lu\): 07599047214 \- WhatsApp group \(updates & Video Drops\): https://chat\.whatsapp\.com/EtHAq8ycmea9EwtvgTsQPo \- Future games: https://sportas\.co\.uk/organiser/east\-london\-evening\-sessions/games See you Tuesday—let’s hoop, have fun, and keep the good vibes going! 🏀 **Rules** 4X4 half court basketball at 2 half courts with 4 teams of five. 4 mins games. Tied game see each team awarded 1 point each. Winning team get awarded 2 points. Losing team get 0. After each team played each other 4 times, we advance to playoff style knock out games. 1st seed vs 4th and 2nd seed vs 3rd. 1s & 2s One sub after each game Offence call foul. If a call is very controversial, offence shoot a 3 ball to decide outcome.

**Details 🚀** This meetup is a **social coding jam** where we use AI to quickly turn fun ideas into functional prototypes. Whether you’re an experienced developer or have never written a line of code, you’ll fit right in. You can use any AI tools you like: **Google AI Studio, ChatGPT, Claude, Cursor, Replit**, whatever! And see what you can build together before the last orders 🍻 **Format 🛠️** We’ll be teaming up in small groups (2–3 people). Everyone gets the same open-ended challenge (or a choice between two), and then it’s heads-down building with your teammates. The goal is to **vibe, learn from each other, and see where the collaboration takes us.** **New to vibe coding? ✨** No worries! We begin with a simple starter guide with example prompts and tips so even total beginners can dive in without stress. *** **Schedule 🕒** *(Doors open early so we can settle in — aim to arrive by 6:50 PM so we can kick off on time)* * **7:00** – Presentation * **7:25** – Assignment + team formation 🤝 * **7:30** – **Round 1:** Build together 💻 * **8:15** – Break (grab a drink, swap ideas, hang out) 🍺 * **8:30** – **Round 2:** Keep building 🏗️ * **9:00** – Optional demos 📺 * **9:15** – Hang out, network, make friends ✌️ *** **Who is it for?** **Anyone!** Curious coders, tinkerers, designers, artists, entrepreneurs, and anyone who wants to explore AI-powered creativity in a fun, social pub setting. **What to bring:** * **Laptop!** 💻 * **Vibes** ⚡ 👉 **No pressure, no gatekeeping.** Just good people, fun ideas, and some fast-paced collaborative building.

Dear friends, the year has started with a great news: the 2nd edition of the Pop-up Perfumery is going ahead! The Pop-Up Perfumery is for scent lovers to meet founders, learn more about the world of fragrance, and shop and support small brands. Looking at the dates, what can be the best way to celebrate National Fragrance Week? Tuesday 17 March · 11am – 6pm Wednesday 18 March · 11am – 6pm Thursday 19 March · 11am – 6pm Friday 20 March · 11am – 6pm Saturday 21 March · 11am – 6pm Sunday 22 March · 12pm – 4pm The exhibiting brands: * Sainte Cellier * Mabelle O’Rama * Tale Parfum * Olfiction / Eau de Boujee * Diffractive Studio * Angela Flanders * To The Fairest * Told London * Dor Olfactory * Nosu Parfum See you at the Pop Up :) The Pop-up is 5 minutes on foot from Goodge Street Tube station.

**BOOK HERE**: https://sportas.co.uk/games/44686 **Game Description:** Minimum experience required: 3–6 months of formal playing experience. This session is not suitable for complete beginners. For those new to volleyball, we recommend our Adult Coaching Practice. **Rules** By booking this session, you acknowledge and agree to comply with our terms and conditions, privacy policies, and cancellation policy, which can be found below. **Terms & Conditions at:** https://www.littlegiantsvc.com/terms-and-conditions **Privacy Policy at:** https://www.littlegiantsvc.com/privacy-policy

**The main event: MxLDN** * **Date:** Wednesday 18th March * **Time:** 18:00 - 21:00 * **Location:** Dotdigital Offices, 9th Floor, 1 London Brg, London SE1 9BG **Drinks & games hosted by Hypernode:** * **Date:** Wednesday 18th March * **Time:** 21:00 - 23:00 * **Location:** Bermondsey Bierkeller, 2, 4 Tooley St, London SE1 2SY **Speaker 1: Hervé Tribouilloy - Why Websites Become Hard to Change — and How to Stop It** *Commerce platforms develop architectural entropy over time. Hervé will host a live demo showing how new features can be introduced outside the platform and embedded back into the storefront — enabling faster experimentation while keeping the core stable.* **About MxLDN** 18th March, Dotdigital's office, London Bridge, be there or be square! We’re relaunching as a free, bi-monthly event, open to anyone in the Magento and Adobe Commerce world – developers, merchants, marketers, agencies, you name it… We welcome speakers who dive into the detail of what's actually happening in eCommerce right now. Get in touch via hello@mxldn.co.uk if you'd like to speak at one of our future events. We host open conversation over free pizza, free beer…what more could you want? More? Here you go then, after the talks we’ll head down to Bermondsey Bierkeller for some post-event drinks and games hosted by Hypernode! There’ll be air hockey, digital darts, pool tables and shuffleboards galore! First one for 2026. Save the date. See you there! Presented by: JH, Hÿva, Hypernode & Dotdigital Reach out to us via email us at **hello@mxldn.co.uk**

### **\*\*\* UPDATE: Apologies, our London Ai & Business Networking event (18 March) has had to be POSTPONED - a new date will be confirmed shortly \*\*\*** **AI & Business Professionals…** Join us for an **informal, in-person networking evening** focused on AI and Business. We’re bringing together our AI Professionals & Business communities in/around London to meet, connect and **explore how AI is being built and used in business today.** Whether you’re a founder, investor, professional or simply curious about the AI revolution in business, this is your chance to learn, connect and be inspired. An opportunity to make real connections, share experiences, be inspired and to inspire others whilst chatting about AI in Business in a relaxed, friendly setting. No formal pitches. Just great conversations! **Venue: Civo Tech Junction, London** Civo Tech Junction is located just steps away from Old Street station, this is a state-of-the-art co-working and event space - London's most vibrant tech hub, where innovation knows no bounds! **Event Schedule** • **18\.00 \| Doors Open \- Meet & Mingle** • **18\.30 – 18\.40 \| Welcome Kick off** (Caron Chung, AI Professionals Network) • **18\.40 – 19:10 \| Presentations on AI in Business** (details to be announced shortly) • **19:10 – 20:30 \| Informal Networking** \- no elevator pitches\, no pressure\. Just genuine conversations with like minded people interested in AI & Business\. And, you won’t go hungry or thirsty! **\*\*Pizza & drinks provided courtesy of our Sponsor, Civo.com \*\*** **Event Sponsor:** We are proud to be sponsored by **Civo.com** \- Civo is the Sovereign Cloud and AI platform that frees you to build without limits\. Trusted by ambitious startups and major enterprises around the world to deliver scalable\, sustainable infrastructure without the hidden costs or headaches\. We hope you will join us for an inspiring, enjoyable evening. **[Register now to secure your place.](https://aiprofessionals.network/aipb-registration-page1)** NOTE: This event is also being promoted by many other groups and some photos/videos may be taken for future promotional purposes.

**📱 Social Media Masterclass for Singles – Optimise Your Profiles & Get More Dates** Learn how to present yourself authentically and attractively online — from photos and bios to engagement strategies that actually work. **⚠️ Important:** Limited spots available. RSVP here and complete the registration link to secure your place. ### [🚀 REGISTER NOW 🚀](https://tempodating.com/product?productId=411.0&productType=socialMediaMaxing&city=London%2C%20UK&groupurlname=spark-conversations-that-find-them) --- 🎯 **Perfect for:** - Singles tired of mediocre results on dating apps - Anyone who wants actionable feedback on their profiles - People curious about what makes a profile truly magnetic - Self-improvement-focused singles ready to level up online **About This Session** Most people put almost no thought into their dating profiles — and it shows in their results. This live session covers everything from photo quality and selection to bio copywriting, Instagram optimisation, and the subtle signals that make someone swipe right. Practical, actionable, and immediately applicable. **What You'll Gain** - Understand the psychology behind high-performing dating profiles - Develop an action plan to overhaul your online presence - Learn how social media and dating apps work together - Join a network of motivated singles levelling up together **A better profile means better matches. It starts here.** Ready to level up? [REGISTER HERE](https://tempodating.com/product?productId=411.0&productType=socialMediaMaxing&city=London%2C%20UK&groupurlname=spark-conversations-that-find-them) and join the session. 🚀

We will enjoy a leisurely walk (approx 45 mins - 1 hour) along Regent's Canal from Angel station and ending at the fabulous Victoria Park Market. This event usually runs on the 4th Sunday of each month, unless there is bad weather or exceptional circumstances. We are a welcoming group, so feel free to mix around and say hello other people. There is a wondering food market in Victoria Park, and most of us will get something to eat together. We usually sit on the grass or public benches (if available) near the Bonner Gate entrance, behind the Dogs of Alcibiades statue. This is at the intersection of foodstalls running north/south and east/west. If it is raining or the market is closed, we can either go to the Pavillion cafe, or The Crown pub on Grove Road instead. Please note a few points: 1\. There is currently no charge for this group\. I will need to review this again later in 2026\. 2\. WE WILL WAIT ONLY ABOUT 10 MINUTES AFTER THE START TIME\. If you are running late\, please catch us up along the canal\. Please note\, I will not be checking for meetup or whatsapp messages after the walk starts\. 3\. The nearest tube station to Victoria Park is Bethnal Green station \(central line\)\. Please check Google Maps or similar\. 4\. You are responsible for yourselves on the walk\, so please bring appropriate footwear etc\. Please be mindful of those around you\, especially where the canal gets narrow in places\. Whatsapp group here: https://chat.whatsapp.com/IJd6MJfVDPC6jUw6iW77ZY Previously, there was a separate walk on the 3rd Sunday of the month, which started at Limehouse Basin, and then ran along the same canal to Victoria Park. Please note, the walks starting from Limehouse on the 3rd Sunday of the month are now cancelled for the foreseeable future.

Our next Experimentation London Meetup will take place on **Wednesday, 18th March 2026**. You **must** sign up on the [Experimentation London website](https://www.experimentationlondon.com/) to purchase your ticket and be allowed entry due to health and safety! We have a fantastic lineup of speakers, including: Emma Travis, Director of Research at Speero: "AI x UX Research - Embracing Efficiency Without Losing Empathy" And Iqbal Ali, Fractional AI solutions engineer and Experimentation lead. Sustainable and Responsible AI specialist. Consultant, developer, trainer. Builder and founder @Ressada: "The AI sustainability problem, and the small model solution" To help us manage the space's capacity (and ensure we have the right amount of food and drink for everyone), please sign up for your ticket on our [Experimentation London website](https://www.experimentationlondon.com/). \-\-\- **Location** *Central London location - see full address and details on the [Experimentation London website](https://www.experimentationlondon.com/)* \-\-\- **Agenda** 6:00 PM - Welcome drinks, pizza and networking 6:30 PM - Introductions 6:40 PM - Emma Travis 7:10 PM - Short break 7:30 PM - Iqbal Ali 8:00 PM - More Networking 8:30 PM - Official end \-\-\- **Event & Speaker Guidelines** * No Sales Pitches: Our group is a space for genuine connections and learning. Tell stories. * Respect and Open-Mindedness: Embrace diversity, treat everyone with respect, and value different perspectives. * Community Spirit: Engage positively to build a supportive and collaborative community.

Tickets on the links below! Early bird tickets available until 7 March! Ditch the apps, join Sparks & Steps, and vibe face-to-face for real connections and fun! DONE WITH SWIPING? READY FOR REAL CHEMISTRY? ## Sparks & Steps **DONE WITH SWIPING? READY FOR REAL CHEMISTRY?** London professionals — it’s time to log off and show up. **Welcome Drink!** If you’re 28–50, ambitious, social, and completely over dating apps, this night is for you. No algorithms. No ghosting. No endless texting. Just real conversations, real energy, and real sparks. ### Ice Break the Right Way Forget awkward small talk. We kick things off with guided dance sessions designed to loosen you up, get you laughing, and make introductions feel natural — not forced. Movement creates chemistry. Trust us. **Back to Traditional Dating** Remember when dating meant: * Meeting face-to-face * Making eye contact * Feeling nervous (in a good way) * Asking someone for their number * Actually planning a proper date That’s what we’re bringing back. This is traditional dating with a modern twist — respectful introductions, genuine conversation, and the chance to build real connection from the very first hello. ### Barbican-City of London, Convenient Location Easy to get to after work. Close to transport links. Stylish venue. Effortless vibe. ### Who’s It For? Young professionals who: * Are serious about meeting someone * Miss traditional dating values * Prefer presence over profiles * Want quality connections in a relaxed setting ### What to Expect * Welcome to **Sparks & Steps** — where we bring back traditional dating with elegance, confidence, and a touch of excitement. * **Your evening begins with a complimentary welcome drink** — the perfect way to relax and settle into the atmosphere. * Then we turn up the energy with **salsa dancing and Latino vibes** — fun, guided, and designed to break the ice naturally. No pressure, no awkward introductions — just movement, laughter, and connection. * As the night unfolds, the music softens into a more relaxed rhythm, creating space for meaningful conversations. **Not sure how to start the chat? Don’t worry —** we’ve placed **conversation cards on each table** to help spark engaging, effortless discussions. **And here’s where it gets exciting…** 🌹 If you meet someone you’d like to know better, simply pick up a rose and ask for their number. A simple, confident gesture — just like traditional dating should be. This isn’t speed dating. This isn’t a night club. This is dating the way it used to be — confident, intentional, and in person. **Limited spaces. Real people. Real potential.** Ready to meet someone the traditional way? Get tickets: https://www.eventbrite.co.uk/e/sparks-steps-tired-of-dating-apps-meet-in-person-make-real-connections-tickets-1983682007283?utm-campaign=social&utm-content=attendeeshare&utm-medium=discovery&utm-term=listing&utm-source=cp&aff=ebdsshcopyurl https://www.designmynight.com/london/whats-on/date-night/21-march-sparks-steps-tired-of-dating-apps-meet-in-person-make-real-connections?t=tickets

Evolve exists to connect women entrepreneurs connect with one another, serve one another, and help one another overcome challenges in marketing, sales, networking, and professional development. [Add to Calendar](evolvecolumbus.eventcalendarapp.com) What to Expect: \~ Welcome team to greet you, introduce you to others, and make sure you feel a part of the group from your very first meeting \~ Welcome & Introductions: 15 second introductions \~ 15 Minute Speaker Spotlight: Member speaker who shares a bit of her story, how she got to doing what she does, and a tangible tip she uses to gain success in her business. No hard selling...no expectations. Simply giving the group an opportunity to get to know her and her journey. \~ 20 Minute Break Out Sessions: Small groups is where we connect best. Extroverted and Introverted alike get the opportunity to share on a deeper level and learn from one another. \~ Take Aways: Hear what the other groups talked about and share resources to grow yourself and your business \~ Grow Time!: Do you need a specific connection to a person, company, or industry? Share it with us! We love to open our networks to one another and grow together! Guests are always welcome. Please contact Mentor Director Donna Schomer at Donna@EvolveWomensNetwork.com for more information. We'd love to meet you!

Let's grab some coffee/food and share a morning chat! The East Market has an ample parking lot and outdoor and indoor seating. Grab a cup of coffee from Winston's Coffee & Waffles or on your way to East Market and meet us on the second floor - table behind or east of the elevator. If the weather cooperates we will be meeting in the patio. Per what this group is about: "Everyone is welcome! International transplants to Columbus who want to improve language skills, Columbus residents who want to discuss international travel and culture, and anyone who enjoys getting together for good conversations."

Bring your business cards and network in person with other business professionals! Gold Star Referral Clubs is one of the most established professional networking organizations in the country, with multiple groups in central Ohio. Join us!

Evolve exists to connect women entrepreneurs connect with one another, serve one another, and help one another overcome challenges in marketing, sales, networking, and professional development. **[Add to Calendar](https://www.evolvewomensnetwork.com/columbus-oh.html)** **What to Expect:** \~ Welcome team to greet you, introduce you to others, and make sure you feel a part of the group from your very first meeting \~ Welcome & Introductions: 15 second introductions \~ 15 Minute Speaker Spotlight: Member speaker who shares a bit of her story, how she got to doing what she does, and a tangible tip she uses to gain success in her business. No hard selling...no expectations. Simply giving the group an opportunity to get to know her and her journey. \~ 20 Minute Break Out Sessions: Small groups is where we connect best. Extroverted and Introverted alike get the opportunity to share on a deeper level and learn from one another. \~ Take Aways: Hear what the other groups talked about and share resources to grow yourself and your business \~ Grow Time!: Do you need a specific connection to a person, company, or industry? Share it with us! We love to open our networks to one another and grow together! Guests are always welcome. Please contact Mentor Director Donna Schomer at Donna@EvolveWomensNetwork.com for more information. We'd love to meet you!

At Evolve Synergy Sessions, you'll be part of a supportive mastermind where we share challenges, brainstorm solutions, and inspire one another to take bold steps in our businesses. Grow your network, gain fresh perspectives, and build meaningful relationships with like-minded women who are committed to success. Whether you’re looking to move the needle in your business or simply need a space to connect and recharge, this is the perfect place to fuel your entrepreneurial journey. [Add Event to Calendar](https://evolvecolumbus.eventcalendarapp.com/) \*\* Please note, we will be arriving around 8:15a for open networking! Get there early and get connected! Contact Alexis Morley at [alexis.morley@edwardjones.com](mailto:alexis.morley@edwardjones.com) or Terri Lawson at [terri.lawson@e-merge.com](mailto:terri.lawson@e-merge.com) for more information.