Brand Strategy

**Backabush is heading back to Turkiye for the Easter holidays on another exciting trip exploring the enchanting landscape of Cappadocia.** Cost from £499. Nights - 5. Group size - 18. Cave Hotel Accommodation. The rocky valleys surrounding the town of Goreme in Cappadocia have been sculpted by the wind and rain over many thousands of years to create a truly unique geological landscape of intricate folds. This area is famous for it's distinctive tufas or 'fairy chimneys' as well as the many ancient cave dwellings, pigeon houses, canyons and of course the vast numbers of hot air balloons that fill the dawn skies each day. We have booked the exclusive use of one of Goreme's traditionally styled cave hotels, with bedrooms that are partly set back into the rock. We have options for shared rooms, private rooms and some larger, luxury private rooms with jacuzzi baths. Our hotel has all the amenities that you would expect, with en-suite rooms and a generous breakfast served each day. There is also an outdoor terrace seating area that overlooks the town, the perfect spot to view the balloon fights each morning. Shared (mixed gender) 4 bed room - £499 Shared twin room - £589 Private room - £699 Deluxe private room - £749 Our plan is to spend the Easter weekend around Goreme with 3 full hiking days to explore the surrounding valleys and villages. We will also have 1 rest day so we have the chance to take an optional hot air balloon ride and spend a bit more time checking out the town of Goreme and the famous frescos at the Open Air Museum. **Highlights of our suggested hiking itinerary include:** * Red Valley & Rose Valley, a dreamy landscape in a beautiful crimson colour. * Love Valley & Honey Valley. Love valley has some of the most iconic, and also phallic, fairy chimneys in Cappadocia, hence the name. * Pigeon Valley & the Uschisar Castle, littered with rock cut dovecotes and an intriguing castle perched on the highest point in the region with panoramic views. * Zelve Valley & Goreme Open Air Museum - The museum covers a large area with over 30 rock cut churches from the 9th century onwards complete with frescoes. * Derinkuyu underground city & the Ihlara Valley, visit an underground city built as a Christian shelter during the Byzantine wars and the only lush green valley in Cappadocia nourished by the Melendiz river. **DIFFICULTY** On this trip will be hiking up to 10 miles each day on rough trails. Although we will not be hiking up any mountains there will still be some moderate ascents and descents so a good level of fitness is required. **WHAT IS INCLUDED:** * 5 nights cave hotel accommodation (various room options available) * All breakfasts * 3 hiking days guided by an experienced local hiking guide * Airport transfers and minibus transport to/from the hikes * One trip organiser * Financial protection in accordance with the Package Travel Law 1992. **WHAT IS NOT INCLUDED:** * Lunches and evening meals (There are many local restaurants to choose from around our hotel) * Flights (See below) * Entrance fees into the sites (Ihlara Valley, Open Air Museum, Uchisar Castle, Underground city) * Optional hot air balloon excursion **RECOMMEDED FLIGHTS:** Our airport transfers will be organised to meet these flights, if you choose to book alternative travel to Cappadocia then you will need to meet us at our hotel in Goreme, which is reletively straight forward as shuttle busses connect Kayseri Airport to Goreme regularly. It is also possible to fly from several other UK Airports to Istanbul and then catch the same group connecting flight from Istanbul to take advantage of the the airport tranfers. Outbound - Thursday 2 April Turkish Airlines - TK1982 & TK2020 (connection in Istanbul) Departs LGW London Gatwick 10:55 Arrives ASR Kayseri 19:55 Return - Tuesday 7 April Turkish Airlines - TK2013 & TK1997 (connection in Istanbul) Departs ASR Kayseri 10:45 Arrives LGW London Gatwick 16:15 **HOW TO BOOK A PLACE ON THIS TRIP:** To confirm your place on this trip use internet banking **your RSVP is not enough to reserve a space on this trip**. Please use **CAPPADOCIA** as your payment reference. The account details are: Account Name: BACKABUSH XPLORERS Sort Code: 090127 Account Number: 22440622 The following "terms and conditions" apply to all trip reservations: [https://docs.google.com/document/d/1ngc5A61k76qb6HGMeTK96AVaXn0565yPS9p42IPzIy8/](https://docs.google.com/document/d/1ngc5A61k76qb6HGMeTK96AVaXn0565yPS9p42IPzIy8/edit?usp=sharing) Only payment secures your place. **Please email backabushxplorers@yahoo.com as soon as you send payment so that we can confirm everything with you**. Thanks. :) **IMPORTANT NOTES** VISA - Please check if you need a visa to travel to Cappadocia. Turkey is NOT within the Shengen zone. It is your responsibility to obtain all necessary documents, including visa.

**The Data-Driven Brand: Using Analytics to Shape Perception** Can you use analytics to improve tacos? This being CBUSDAW, we think the answer is probably “yes”, but we’re not sure how to implement or test this theory. For our April meetup we’ve got Sara Kear, CMO of Condado Tacos, to investigate this delicious question. Sara will explore how she blends quantitative data and qualitative customer feedback to shape brand positioning and drive business decisions. We all know that marketing and analytics go way beyond attribution. Sara will show how Condado uses customer insights to inform product and pricing strategy. She’ll also highlight how Condado leverages customer feedback at scale to influence operational priorities, positioning marketing as the voice of the customer across the organization. In the last 12 years Condado has gone from one location in Columbus to 52 locations across 10 states, so we’re guessing there’s more to that growth than really good guac (though the guac probably helps). Ultimately, this talk focuses on the intersection of art and science—using data to inform creativity and build a brand that resonates with customers in a measurable way. **About Our Speaker** Sara Kear is Chief Marketing Officer at Condado Tacos, where she oversees brand, restaurant design, menu and pricing strategy, off-premise including catering, and customer data strategy. Since joining in 2021, she has helped grow the brand from 19 to 52 locations while building a data-driven marketing organization focused on loyalty and customer insights. Condado has since been named to the Inc. 5000, recognized as Breakout Retailer by Chain Store Age, and consistently ranked among FastCasual’s Top 100 Movers & Shakers. Thanks to our 2026 sponsors: [Clarivoy](https://www.clarivoy.com), [What Box Consulting Group](https://www.whatboxconsultinggroup.com), [Conductrics](https://www.conductrics.com), and [Piwik PRO](https://piwik.pro) More info at [cbusdaw.com](https://cbusdaw.com)

Pay attention! We’re delaying a week for those of you who may be on Spring break and/or celebrating the holiday. Ok, no pancakes, but waffles-a-plenty. Join the local UX and Digital Design community for a casual monthly breakfast. Look for us upstairs!

## Pickleball League \| Singles \| 20s\, 30s\, 40s \| Columbus\, OH Ditch the dating apps and meet singles in real life — on the courts for 8 weeks. This event is ALL done through Eventbrite, we must register in advance. [The link is here! ](https://www.eventbrite.com/e/pickleball-but-everyones-single-datecolumbus-tickets-1984560246119?utm-campaign=social&utm-content=attendeeshare&utm-medium=discovery&utm-term=listing&utm-source=cp&aff=ebdsshcopyurl) April 13th - June 1st. 6:00PM - 8:00PM. Monday Nights. Whether you’re a seasoned player or brand new, this league is all about connection. 👉 **Never played before?** No problem! For the first **three weeks**, instructors will be on-site for the first 30 minutes to teach you the basics and get you comfortable jumping in. We’ll run this as **open play** — you’ll rotate courts and partners for casual games and maximum mingling. Winners stay for one round before rotating, giving you plenty of chances to meet someone new. 📅 **Mondays\, April 13th \- June 1st \| 6:00–8:00 PM** 📍 **Paddle Taps** \| 535 Lakeview Plaza Blvd\, Worthington\, OH 43085 **⭐ May 4th — Best Dressed Night: Star Wars Edition** *May the Fourth Be With You!* Dust off your Jedi robes, break out the lightsaber, or go full Chewbacca. Come dressed up, bring your A-game, and may the force (and your dinks) be with you. Best dressed winner picked by the volunteer sqaud, Winner will receive a prize! **🍽️ May 25th — Memorial Day BBQ POST PLAY** End your Memorial Day weekend with pickleball and pickleball BBQ! Paddletaps will provide the burgers & hot dogs, you're welcome to bring your fav app or dessert to share with the crew! **What to Know** * Paddles available each week — or bring your own * Locker room on-site * Full restaurant + bar available * Play runs every Monday from 6:00–8:00 PM for 8 weeks * Eat, drink, and mingle during and after play * Tickets are **non-refundable** Ready to meet your pickleball partner (and maybe more)? 🎟[ ](https://www.eventbrite.com/e/pickleball-but-everyones-single-datecolumbus-tickets-1984560246119?utm-campaign=social&utm-content=attendeeshare&utm-medium=discovery&utm-term=listing&utm-source=cp&aff=ebdsshcopyurl)**[Sign up now — spots will go fast!](https://www.eventbrite.com/e/pickleball-but-everyones-single-datecolumbus-tickets-1984560246119?utm-campaign=social&utm-content=attendeeshare&utm-medium=discovery&utm-term=listing&utm-source=cp&aff=ebdsshcopyurl)** ### Event Guidelines 🚫 No rude or inappropriate behavior 📸 Photos may be taken for promotional use 📵 Be present — phones away, eyes up ✨ Be open, have fun, and enjoy the experience

**Confidence & Connection: Using Your Authentic Truth to Find Your People** Confidence isn’t just about believing in yourself, it’s about knowing where you belong and who you can grow alongside. In this April Confidence Lab Happy Hour, we’ll explore how living in your authentic truth helps you find your people, build meaningful collaborations, and create spaces where vulnerability is met with respect rather than risk. Together, we’ll reflect on what it looks like to advocate for yourself with clarity and care, and how confidence deepens when it’s rooted in connection rather than comparison. Featured speaker **Lachandra Baker**, founder of **[LBB Edutainment](https://www.lbbedutainment.com/)** and author of *Your Own Biggest Cheerleader*, will share reflections on authenticity, psychological safety, and the power of community over individual achievement. Drawing from personal stories—including the significance of turning 53—Lachandra will invite us into a conversation about showing up fully, being seen, and choosing relationships that support who you truly are. Expect a warm, welcoming atmosphere with space for reflection, shared insight, and intentional connection—plus drinks, light bites, and the kind of conversations that remind you you’re not meant to do this alone. Come as you are. Leave feeling clearer about your voice, your people, and the confidence that grows when both are aligned. **What is Confidence Lab?** Confidence Lab is a monthly community experience for bold, thoughtful leaders building confidence from the inside out. Whether you’re launching a business, leading a team, navigating change, or simply striving to show up more fully—you belong here. Our work demands clarity, courage, and conviction—but the pace of daily life can erode our sense of self. Confidence Lab creates space to reflect, reconnect, and grow with others doing purpose-driven work. It’s designed for entrepreneurs, nonprofit leaders, creatives, corporate professionals, activists, and anyone ready to lead with authenticity and impact. ***Please note:*** *All are welcome! If cost is a concern, please use promo code PUBLIC to access a free ticket—we want you to join us.*

This is a free, in person meeting. Burdened by a stressful relationship? Unhealthy relationships can trigger feelings of anger, despair or self-doubt. They can create dwindling spirals of fights and seeking to make-up, or trying to “pin the blame” on someone or something. If you don’t find the RIGHT reasons, or select the correct sources of the problem, the problem can just get worse and worse. Whether in love or personal ties, with friends or at work, our life really IS affected by the quality of our relationships. Good ones can promote pleasure and survival while less optimum ones can lead to annoyance, anger, self-doubt, stress, or even affect our health and ability to survive well. Whether you are suffering from a divorce, or a painful break-up, don’t know who to trust (or who to CHOOSE) as a partner, friend, boss or employee - the anxiety of relationship troubles can really make a mess of things. Maybe you’ve suffered a betrayal, or are dealing with hostility or criticalness or invalidation. Dwindling relationships can involve destructive behavior, where we hurt those we love, or start succumbing to self-destructive thoughts, attitudes or behaviors that spiral out of control and affect much more than our immediate relationship. Past losses in love or life can affect how we act or react to new people and situations and hold us back from even starting to create new, possibly great relationships! How can one get back onto a saner course of action? Come to our Meetup, where we can introduce you to some of the knowledge, tools and techniques of the breakthroughs in the field of the mind that we can apply to this ever important area of life: human relationships! Break free from self imposed limitations Here we will discuss: • How to “erase” the trauma of past hurts and betrayals so that one isn’t always repeating past mistakes. • Why and how do the negative emotions of others affect you? • Why is my partner withdrawing and what can I do about it? • Why do we sometimes feel compelled to hurt the ones we love? • Fights & arguments - what's really behind them? • What underlies “corrosive criticism” or the need to invalidate self or others? • How one can stably change one’s outlook on life so they can affect positive change? • Where do compulsive destructive behaviors come from and what can be done about them? • How to form closer bonds & keep growing the relationships with the people you care about? • How to enhance one’s own ability to survive and create positive healthy relationships whether in love, family & friendships or in work, business or one’s career? Relationships can be hard and life itself IS challenging. Why not arm yourself with the knowledge and breakthroughs that have been made about the mind, mental reactions & interpersonal relationships, so that one has better awareness and control over themselves and life in general. Learn where painful experiences are “stored” and how they can unknowingly affect us. You will also find out how one can “erase” those past painful experiences so that one is free to move forward without being tripped up by the past. Learn too, about what can lead some people to become “toxic” personalities and how to identify those traits in others so you won’t be tripped up trusting the wrong person. Our free Meet-ups occur in a safe environment where one can learn, without fear of judgment or criticism, and without the recommendation of harmful mental techniques or therapies, just how YOU can get yourself onto a happier & more successful path: in love & in life. We look forward to having you join us! This class is sponsored by the Dianetics & Scientology Life Improvement Center of Central Ohio.

At Evolve Synergy Sessions, you'll be part of a supportive mastermind where we share challenges, brainstorm solutions, and inspire one another to take bold steps in our businesses. Grow your network, gain fresh perspectives, and build meaningful relationships with like-minded women who are committed to success. Whether you’re looking to move the needle in your business or simply need a space to connect and recharge, this is the perfect place to fuel your entrepreneurial journey. [Add Event to Calendar](https://evolvecolumbus.eventcalendarapp.com/) \*\* Please note, we will be arriving around 8:15a for open networking! Get there early and get connected! Contact Alexis Morley at [alexis.morley@edwardjones.com](mailto:alexis.morley@edwardjones.com) or Terri Lawson at [terri.lawson@e-merge.com](mailto:terri.lawson@e-merge.com) for more information.

**🫶 Effortless Online Speed Dating – No Pressure, Authentic Connections, Beginners Welcome!** **🚨 DON'T SKIP THIS: RSVP Does Not Mean Entry!** To lock in your spot, click the link for your age group below, sign up, and complete the quick personality quiz. **We have limited capacity** – claim your place today! **⬇️ Choose Your Age Range & Finish Registration:** - **Ages 18-32** → [REGISTER HERE](https://tempodating.com/product?productId=390&productType=onlineSpeedDating&city=Cleveland&groupurlname=mosaic-mates-empowered-singles&ar=18-32&face_v=19.0) - **Ages 30-46** → [REGISTER HERE](https://tempodating.com/product?productId=390&productType=onlineSpeedDating&city=Cleveland&groupurlname=mosaic-mates-empowered-singles&ar=30-46&face_v=19.0) - **Ages 40-58** → [REGISTER HERE](https://tempodating.com/product?productId=390&productType=onlineSpeedDating&city=Cleveland&groupurlname=mosaic-mates-empowered-singles&ar=40-58&face_v=19.0) - **Ages 55+** → [REGISTER HERE](https://tempodating.com/product?productId=390&productType=onlineSpeedDating&city=Cleveland&groupurlname=mosaic-mates-empowered-singles&ar=55+&face_v=19.0) --- 😊 **Feeling uneasy about meeting face-to-face?** Totally understandable! No prior experience necessary. No dating profile needed. Just real humans having real conversations. Our online setup makes it effortless for newcomers to connect with Cleveland singles in a no-pressure environment. 🎯 **Perfect for:** - Remote workers who enjoy the flexibility of virtual meetups - Curious newcomers eager to give speed dating a shot - Singles who feel uneasy about meeting in person and prefer starting from home - Beginners who want to date without the stress of face-to-face encounters **How It Works** 1. **Secure Your Place** – Choose your age range and finish the registration process. 2. **Do the Short Personality Assessment** – This lets us optimise your matches for the night. 3. **Connect via Zoom** – No setup required. Just click the link and you’re good to go! 4. **Enjoy the Conversations** – Every round is timed and hosted so each chat feels easy and fun. 5. **Your Results** – Check your matches and take the next step with someone special. **Event Details** - **Format:** Runs on Zoom – convenient, personal & ideal for newcomers - **Location:** Right from your home – no need to go anywhere at all! - **Host:** Expert moderator who ensures every conversation flows smoothly - **Vibe:** A cosy, supportive atmosphere where Cleveland singles open up with ease - **Rounds:** Several short rounds so you can meet plenty of people - **Support:** Our host is on hand before, during, and after the event 💡 **First-timer tip:** Don’t overthink it – just be yourself! That's what people find most attractive. --- ✨ You deserve to meet someone wonderful – and you can do it from home. We’ll see you on Zoom! 💞 ✨