Skip to content

Business Agility

Meet other local people interested in Business Agility: share experiences, inspire and encourage each other! Join a Business Agility group.
pin icon
405
members
people1 icon
1
groups

Frequently Asked Questions

Yes! Check out business agility events happening today here. These are in-person gatherings where you can meet fellow enthusiasts and participate in activities right now.

Discover all the business agility events taking place this week here. Plan ahead and join exciting meetups throughout the week.

Absolutely! Find business agility events near your location here. Connect with your local community and discover events within your area.

Business Agility Events Today

Join in-person Business Agility events happening right now

[TURNHOUT] Freedom friday bitcoin meetup
[TURNHOUT] Freedom friday bitcoin meetup
Iedereen is welkom op onze open Freedom Friday Bitcoin Turnhout Meetup @ het super gezellige café Sint Pieter - Grote Markt 60, 2300 Turnhout Geen presentaties. Geen workshops. Gewoon 1 onderwerp: bitcoin. **Connect with Like-Minded Minds** Engage with the Bitcoin community and mingle with fellow enthusiasts. This meetup is your chance to discuss the future, share ideas, and network with pioneers in the decentralized money world. 🏢 **Central Location**: café Sint Pieter ligt perfect centraal, een ruim cafe op de grote markt van Turnhout. Mark your calendars and spread the word!
Girls Night Out: Laugh, Connect & Recharge @The 5th
Girls Night Out: Laugh, Connect & Recharge @The 5th
**This might be the girls night you didn’t know you needed.** Many women are living in constant “on” mode- always busy, always giving. And somewhere along the way, we forget how good it feels to simply *be together*. This is your invitation to a real **girls night, where you can come as you are.** Every 3 weeks we come together to relax, laugh, connect and support each other — without pressure, without fixing, without performance. **When women gather in a safe and supportive space, something powerful happens.** We uplift each other through shared laughter, honest conversations, and non-judgement presence. Being around other women who get it can make everything feel a little lighter and brighter. It helps us feel less alone, more supported, emotionally stronger - sometimes simply by being in the same room together. Sometimes we talk. Sometimes we listen, Sometimes we laugh - and even sing - until our bellies hurt. You’re free to share what’s on your mind, or simply enjoy the energy of being around other women who get it. There’s no agenda. No judgement. Just genuine connection, joy, and friendships that feel *easy and real.* And often, there’s that quiet thought: *“oh wow, I didn’t know I needed this.”* All I ask is that you come exactly as you are — tired, joyful, quiet, loud, curious, or unsure. Everything is welcome. We meet every 3 weeks - in Utrecht, Amsterdam or Leiden - because connection grows when we keep showing up for each other — not perfectly, just honestly. ✨ Come as you are. ✨ Leave feeling lighter, more connected, and a little more yourself.
Open meditatie avond bij Jewel Heart
Open meditatie avond bij Jewel Heart
*Since the guided meditations for this event are in Dutch, this description is too.* Wil je je drukke week afsluiten en ontspannen aan het weekend beginnen? Dan ben je geheel vrijblijvend welkom bij de vrijdagavond meditatie van [Jewel Heart](https://www.jewelheart.nl/). Deze meditatieavond heeft een licht en open karakter. De meditaties bestaan uit drie delen. We beginnen met het gewaarworden van je lichamelijke sensaties. In een korter deel twee doen we een loopmeditatie en in deel drie is er een eenvoudige, geleide visualisatie meditatie. Het geheel wordt afgesloten met een gesprek onder het genot van een kop thee, voor wie daar zin in heeft. 📍[Jewel Heart, Hatertseveldweg 284, Nijmegen](https://maps.app.goo.gl/D4FzqLbkaqs2JNDG8). Loop de oprit op en dan is de ingang aan je rechterzijde 🕒Zaal open vanaf 19.30 uur, meditatie van 20.00 tot 21.00 Je bent van harte welkom! Aan deze activiteit kun je per keer meedoen. Er zijn geen verplichtingen. Op vrijwillige basis kun je op de avond zelf een donatie doen. Kijk ook naar onze -[Open activiteiten](https://www.jewelheart.nl/nl/open-activiteiten/) -[Cursussen](https://www.jewelheart.nl/nl/cursussen-overzicht/)
First Friday of the month drinks at En Public
First Friday of the month drinks at En Public
Join us every first Friday of the month to hang out and have a drink. Start off the weekend in a fun way :) Meet familiar faces or some new people, especially if you're new in town. Join us in En Public, a spacious bar/restaurant in Griftpark (near the canal bridge), at the former location of Peter's Bistro. If you can't make it on Friday, try joining Mingle Mania Tuesday drinks. For even more socializing and events in Utrecht, join our [WhatsApp community](https://chat.whatsapp.com/GopSuzuFKRBKeYVKQrX4pE). Feel free to visit our [website](https://utrechters.net). We (your event hosts) are proud to organize this gathering as volunteers, free of charge and without any financial profit for ourselves, with the intention of strengthening local community and that everyone has a nice time. With that in mind, please note that it is nice to support the venue by ordering a drink. We greatly appreciate if you settle your bills at latest by the end of the evening.
Improv theatre drop in lesson with Ramona Harrison
Improv theatre drop in lesson with Ramona Harrison
Join us for a fun Friday night of improv theatre in English. Play, laugh, and meet new people in Utrecht during this welcoming drop-in workshop led by Burgert Kirsten, one of Improv Utrecht’s professional trainers. Everyone is welcome. You do not need any acting experience, and you do not need to be fluent in English. Many participants are not native speakers. Each week, several people join for the very first time, alongside regulars who come back again and again. Expect a group of around 12 to 22 people in total. What to expect Meet a mix of international and Dutch players Learn the basics of improvisation, a valuable modern skill Play fun and accessible theatre games Laugh a lot and surprise yourself along the way Practical information Doors open between 19:50 and 20:00. Please enter together with the group. Workshop time is from 20:00 to 22:00. Full details and route description can be found at www.improvutrecht.nl/drop-in-workshops. After the workshop, people usually head together to the pub De Hondekop for a drink and a chat. How to sign up Please mark yourself as attending via our website at at [www.improvutrecht.nl/drop-in-workshops.](http://www.improvutrecht.nl/drop-in-workshops.) If you can no longer attend, remember to remove your signup so someone else can take your spot. Price Suggested donation €10 to €20, payable in cash or via Tikkie. If you are not able to pay much, you are still very welcome. Pay what you can or what you felt the workshop was worth. Your contribution helps cover the room rental and the professional trainers. Curious about more? Check out our improv courses at [https://www.improvutrecht.nl](https://l.facebook.com/l.php?u=https%3A%2F%2Fwww.improvutrecht.nl%2F%3Ffbclid%3DIwZXh0bgNhZW0CMTAAYnJpZBExYzVUWUpNcUx3Qmxyc0tCNnNydGMGYXBwX2lkEDIyMjAzOTE3ODgyMDA4OTIAAR4aOuBKx2VBkJDoGyYCRHQXSTHuVoJHy0WS1bZAftQYuSLPcNgmTQeaBv4hpw_aem_5jJND0IPMoJD8mXqM4l2SA&h=AT0HQGS9N7lDDerT4Jh2s7yQZ3yqXcU3N7DHXcnh_ArhUbPBNnFc1Vs5ILLXJTm8W6M0qWOaOlvHeCdiG9IvYCgONK3G7Mx7YP3_ERn_wSRix-AtI5wPA8WvGq1ijPS5zLOaIIFzJ3kK6yajLPE&__tn__=q&c%5B0%5D=AT0toyw-m6q1Kl9A4pude9T05YHtdW_ajvYBWe_MixS8-d0JBdNz089yFCaZxIjsj41oPDYTZr-pLoVp3Nbw6oS2l-b59hWsbjVnOl__PH25Cx3iZDHpMxmtl8_kxDTepak27ZG-3b10bx8fSuh2QAJtRaEuxCrWtVE) Tickets for courses via [https://improv-utrecht.weticket.io](https://improv-utrecht.weticket.com/?fbclid=IwZXh0bgNhZW0CMTAAYnJpZBExYzVUWUpNcUx3Qmxyc0tCNnNydGMGYXBwX2lkEDIyMjAzOTE3ODgyMDA4OTIAAR7kmRsV6LQrIsZqtZLBNbCbr9_NHgu23lRTafAiyzXQMBjXirebJNUXyW7-Jg_aem_Ps3bRMMWxOjgfL78fqIL8w) Follow Improv Utrecht Meetup [https://www.meetup.com/utrecht-improv-theater](https://www.meetup.com/utrecht-improv-theater?fbclid=IwZXh0bgNhZW0CMTAAYnJpZBExYzVUWUpNcUx3Qmxyc0tCNnNydGMGYXBwX2lkEDIyMjAzOTE3ODgyMDA4OTIAAR4aOuBKx2VBkJDoGyYCRHQXSTHuVoJHy0WS1bZAftQYuSLPcNgmTQeaBv4hpw_aem_5jJND0IPMoJD8mXqM4l2SA) Instagram @improvutrecht Facebook https://facebook.com/ImprovUtrecht
GameNight! Game club Maarssen
GameNight! Game club Maarssen
Lieve leden, Vanaf 19:30 op onze oude vertrouwde locatie, MFA Safari Maarssen Dan nog een veel gevraagd onderwerp.. de entree! Vanaf deze post gaan we wel starten met de mogelijkheid tot doneren. Heb je het de afgelopen jaren naar je zin gehad? Overweeg dan te doneren, zo kunnen we blijven vernieuwen! Weet je niet hoeveel? Met 5,- kunnen we al een hoop. Bij binnenkomst op de club zullen we ook een QR-code plaatsen die je kunt gebruiken en natuurlijk.. de vertrouwde spaarpot. ## Tot de Gamenight! Board game fanatics and beginners, assemble! We host a GameNight every two weeks on a Friday. We have our own game collection that you can use, but we encourage you to bring some of your favourites as well! No entrance cost. We have coffee, tea and drinks from the fridge for low prices! Parking is free and there are over a hundred spaces in front of the building. Please use the stairs at the back of the MFA Safari building outside to get into the club.
GameNight Maarssen!
GameNight Maarssen!
Lieve leden, Vanaf 19:30 op onze oude vertrouwde locatie, MFA Safari Maarssen Dan nog een veel gevraagd onderwerp.. de entree! Vanaf deze post gaan we wel starten met de mogelijkheid tot doneren. Heb je het de afgelopen jaren naar je zin gehad? Overweeg dan te doneren, zo kunnen we blijven vernieuwen! Weet je niet hoeveel? Met 5,- kunnen we al een hoop. Bij binnenkomst op de club zullen we ook een QR-code plaatsen die je kunt gebruiken en natuurlijk.. de vertrouwde spaarpot. Tot de Gamenight!Spellenclub Maarssen --- Board game fanatics and beginners, assemble! We host a GameNight every two weeks on a Friday. We have our own game collection that you can use, but we encourage you to bring some of your favourites as well! No entrance cost. We have coffee, tea and drinks from the fridge for low prices! Parking is free and there are over a hundred spaces in front of the building. Please use the stairs at the back of the MFA Safari building outside to get into the club.

Business Agility Events This Week

Discover what is happening in the next few days

IN-PERSON Book Club Meeting - 'HOMEGOING' by Yaa Gyasi
IN-PERSON Book Club Meeting - 'HOMEGOING' by Yaa Gyasi
'HOMEGOING' by Yaa Gyasi 'Two sisters with two very different destinies. One sold into slavery; one a slave trader's wife. The consequences of their fate reverberate through the generations that follow. Taking us from the Gold Coast of Africa to the cotton-picking plantations of Mississippi; from the missionary schools of Ghana to the dive bars of Harlem, spanning three continents and seven generations, Yaa Gyasi has written a miraculous novel - the intimate, gripping story of a brilliantly vivid cast of characters and through their lives the very story of America itself. Epic in its canvas and intimate in its portraits, Homegoing is a searing and profound debut from a masterly new writer.' ***Please read the book and join us for a lively discussion (in English) about the contents during our afternoon book club meeting.*** \-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\- **PLEASE NOTE:** This is an IN-PERSON event in Amersfoort, The Netherlands. Please cancel your attendance in advance if you are unable to join, so that those on the waitlist can participate. Looking forward to seeing you all IN REAL LIFE then! Best regards, Sandra
Hike in the Loenense Bos (Start in Loenen) (16 km)
Hike in the Loenense Bos (Start in Loenen) (16 km)
* We **start at 11:10** in front of Hotel Restaurant de Loenermark: Eerbeekseweg 4, Loenen https://maps.app.goo.gl/4W6e27ij3aqjQnFg6 * Length: \~16 km (4 - 5 hr hiking) * What to bring: lunch, water, snack. * For whom: As always, sporty folks that like to combine social event with being active in nature. **Getting there by bus:** * Bus stop: Loenen, Bruisbeek https://maps.app.goo.gl/863vGKfe8nqBvZfw7 **Getting there by Car:** * Free parking opposite of Groenendaalseweg 15, Loenen https://maps.app.goo.gl/W6213M7LwEQv8PMg6 or Free parking in the streets, close to: Eerbeekseweg 4, Loenen https://maps.app.goo.gl/awWbkpVZJVzxmX859 **Note:** * Please **pay a small fee (3 euro)** to help us cover the (increased) yearly Meetup contribution of 240 euro. We'll ask you to pay before the start of the hike (can be on the day itself). No refunds, but in the unlikely event that hike would be cancelled and you already paid, you don't need to pay for your next hike. Thank you so much! Use the **safe link** here: https://betaalverzoek.rabobank.nl/betaalverzoek/?id=eSkpxZf7TymaoFsvJkBCKQ * Keep in mind that the hike can be canceled when the weather is very bad (**always check the event before you go**). * If you RSVP 'yes' we expect you to show-up. Please do not cancel less than 24 hours before the hike. **No-shows** will lead to your removal from the group. Thanks for the understanding. * By signing up for this event, you agree to release the organizers from any responsibility and liability in all claims. As the participation is strictly voluntary and you freely choose to join, it is the responsibility of individuals participating to ensure that they are fit enough and have adequate coverage to protect themselves.
De Troost Tafel - zondag 7 juni
De Troost Tafel - zondag 7 juni
Wil jij met mij op een culinaire reis door rouw? Ik nodig je van harte uit voor de Troost Tafel – Lunch Editie. Een intieme middag waar we samen aan tafel gaan om de smaken van rouw te verkennen. Wat is pittig in jouw rouw? Welke herinnering smaakt nog steeds zoet? In een klein gezelschap van maximaal 8 mensen nodig ik je uit om mee te gaan op mijn culinaire reis door rouw – een reis die ik ooit begon na het verlies van mijn moeder. Eerder organiseerde ik diners, maar deze keer kies ik bewust voor een lunch. Waarom? Omdat ik weet dat het soms spannend kan zijn om over rouw te praten. Met deze kortere, laagdrempelige editie wil ik juist ruimte creëren voor wie dat spannend vindt, maar toch nieuwsgierig is naar verbinding, troost en smaak. 🕰 Indeling van de middag 12.30 – 13.00 Inloop & ontvangst 13.00 – 13.15 Welkom & introductie 13.15 – 15.00 Aan tafel – 3-gangen lunch 15.00 – 15.15 Afronding 15.15 – 15.30 Tijd om rustig naar huis te gaan. 🌿 Wat is de Troost Tafel? De Troost Tafel is een plek waar verliezen, herinneringen en smaken samenkomen. Een culinaire reis door rouw – waarin we onderzoeken hoe emoties en herinneringen zich kunnen vertalen naar smaken. Wat is licht in jouw rouw? Wat voelt zwaar? Wat smaakt bitter of juist zoet? 🌟 Voor wie is de Troost Tafel? Voor iedereen die verlies heeft ervaren – groot of klein. Of je nu net een dierbare bent verloren, of al jaren een gemis met je meedraagt: alle vormen van verlies mogen er zijn. Bij de Troost Tafel leggen we de rouw op tafel, in plaats van hem eronder te schuiven. 🍽 Wat kun je verwachten? Een driegangenlunch, met ruimte voor stilte, gesprek en verbinding. Je zit aan tafel met een kleine groep mensen, ieder met hun eigen verhaal. Bij elke gang staan we stil bij een ander aspect van rouw en smaak – zodat we samen verdieping kunnen vinden in wat ons raakt en verbindt. 💛 Waarom ik de Troost Tafel organiseer? In het laatste jaar van mijn koksopleiding verloor ik mijn moeder aan longkanker. Het was mijn eerste diepe ervaring met rouw, en het bracht me op een intense spirituele reis. In die zoektocht vond ik uiteindelijk rust en acceptatie. Helaas verloor ik recent ook mijn stiefmoeder. Na een zeer kort ziekbed werd ik opnieuw geconfronteerd met het verlies. De Troost Tafel is ontstaan uit mijn verlangen om anderen ook een plek te bieden – een veilige, warme tafel waar verlies ruimte mag krijgen, en waar troost mag ontstaan. Schuif je aan? Als je vragen hebt mag je me ook altijd een bericht sturen.
Hike: Lage Vuursche ±16 km
Hike: Lage Vuursche ±16 km
Man-man speeddate 25-40 jaar in Utrecht
Man-man speeddate 25-40 jaar in Utrecht
Zin in een avond vol leuke gesprekken, nieuwe gezichten en misschien wel een geslaagde match? Kom dan naar onze man-man speeddate in hartje Utrecht! Tijdens deze speeddate heb je ongeveer 20 dates van 4 minuten. Iedere ronde schuif je aan bij een andere single man. Klinkt de bel? Tijd om door te schuiven naar je volgende gesprekspartner! Na elk gesprek vul je op je datekaart in of je verder met de ander in contact wilt komen: ja of nee? Binnen een dag na de speeddate ontvang je van ons een e-mail met de voornaam en het e-mailadres van de singles met wie je een match hebt. Heb je bij alle deelnemers ‘nee’ ingevuld? Dan ontvang je een volgende speeddate [gratis](https://aboutlove.nl/geen-klik-volgende-speeddate-gratis/)! Date je mee? >> [https://aboutlove.nl/doelgroep/homo/](https://aboutlove.nl/doelgroep/homo/)
Vrouw-vrouw speeddate 25-40 jaar in Utrecht
Vrouw-vrouw speeddate 25-40 jaar in Utrecht
Zin in een avond vol leuke ontmoetingen? Kom dan naar onze vrouw-vrouw speeddate in hartje Utrecht! Tijdens deze speeddate heb je ongeveer 20 dates van 4 minuten. Iedere ronde schuif je aan bij een andere single vrouw. Klinkt de bel? Tijd om door te schuiven naar je volgende gesprekspartner! Na elk gesprek vul je op je datekaart in of je verder met de ander in contact wilt komen: ja of nee? Binnen een dag na de speeddate ontvang je van ons een e-mail met de voornaam en het e-mailadres van de singles met wie je een match hebt. Heb je bij alle deelnemers ‘nee’ ingevuld? Dan ontvang je een volgende speeddate [gratis](https://aboutlove.nl/geen-klik-volgende-speeddate-gratis/)! Date je mee? >> [https://aboutlove.nl/doelgroep/lesbisch/](https://aboutlove.nl/doelgroep/lesbisch/)
Sketching Nature & Estates Around Hilversum
Sketching Nature & Estates Around Hilversum
Join me for a relaxed sketch walk through the beautiful estates and parks around Hilversum. 📍 Meeting: 11:45 inside Hilversum Station, near AH to go 🥾 Full walk: ~12 km 🚌 Short option: ~7 km with bus back to Hilversum Station after Proeflokaal Serre We’ll make several 20–30 min sketch stops along the way, with time to enjoy the scenery and draw at a relaxed pace. Expected return to Hilversum is around 17:00–18:00 for the full route. Highlights include: * Gooilust park & 17th-century mansion * possible visit to the Siertuin decorative garden (open 13:00–16:30) * horses and farm scenery * local farm shop with fresh dairy products * Jagtlust estate and pond * coffee/tea/food stop at Proeflokaal Serre ☕ Bring your sketchbook, drawing materials, comfortable walking shoes, and something to sit on during sketch stops. All skill levels welcome! In case of heavy rain, the event may be rescheduled.

Business Agility Events Near You

Connect with your local Business Agility community

Marketing Monday Networking
Marketing Monday Networking
Monthly working lunch for Columbus business owners. One specific topic, one to three actions you can run this week. You can be the best at what you do and still be invisible. If local buyers cannot find you, the phone does not ring. Marketing Monday Lunch + Learn is a monthly working lunch for Columbus business owners focused on building relationships, local networking, and local marketing. Every kind of local business welcome. No pitch round, no pressure, no upsell. **This month** Most local businesses pick one or two places to be visible and call it good. The result is inconsistent calls and a feeling that marketing is not working. We will walk through the three places every local business needs to show up, plus the fourth place most owners ignore that quietly produces the warmest leads. **What to expect** Doors open at noon. Order lunch and drinks at the cafe counter or bring your own. You get real conversation with other local owners and a focused marketing lesson. You leave knowing people and with one to three actions to run that week. The room is reserved through 1:30 PM. **Who this is for** Any local business owner who wants clearer marketing direction and real local relationships. Service businesses, retail, home services, professional services, online owners building local presence, anyone serious about being part of the Columbus business community. **Not the right fit if** You are here to pitch the room or recruit for an MLM. **Details** * Second Monday of every month * 12:00 to 1:30 PM * Good Cafe Easton, 4400 Easton Commons, Ste 150, Columbus, OH 43219 * Order lunch and drinks at the counter when you arrive * Free to attend, RSVP required, space is limited **About the host** Rita Suzanne is a local marketing strategist and the founder of Local Marketing Method. She runs Visibility is Profitability, the membership where local business owners build the system that keeps their phone ringing. Learn more at learnlocalmarketing.com. Register here: [https://www.eventbrite.com/e/1989964540509?aff=oddtdtcreator](https://www.eventbrite.com/e/1989964540509?aff=oddtdtcreator)
Gold Star Business Networking
Gold Star Business Networking
Bring your business cards and network in person with other business professionals! Gold Star Referral Clubs is one of the most established professional networking organizations in the country, with multiple groups in central Ohio. Join us!
Stop Guessing: A Product Person's Guide to AI Adoption
Stop Guessing: A Product Person's Guide to AI Adoption
## 🤝 Host Information A co-hosted event by ProductTank Columbus & Women in Product Columbus 💡 About the Workshop AI adoption is stalling across organizations — not because of a lack of motivation or tools, but because it's fundamentally a behavior design challenge. This hands-on workshop applies proven Behavior Design models and methods to help you move from a vague organizational wish to boost AI adoption to 3-5 concrete, testable interventions you can act on starting tomorrow. Whether you're a product manager, on a product team, or just someone trying to get AI to actually stick at work, you'll leave with a clear picture of what's worth focusing on, what to ignore, and how to drive real, sustained adoption — no guesswork required. 🛠️ What to Bring Laptop: Fully charged and ready to go. AI Assistant: Have your favorite AI assistant pulled up. (Dom will be using Claude, but feel free to use whichever assistant you prefer!) 🍕 Logistics & Perks Food & Drink: Pizza and drinks provided! Parking: Plenty of free spaces available on-site. ###
Evolve Synergy: Westerville Chapter
Evolve Synergy: Westerville Chapter
At Evolve Synergy Sessions, you'll be part of a supportive mastermind where we share challenges, brainstorm solutions, and inspire one another to take bold steps in our businesses. Grow your network, gain fresh perspectives, and build meaningful relationships with like-minded women who are committed to success. Whether you’re looking to move the needle in your business or simply need a space to connect and recharge, this is the perfect place to fuel your entrepreneurial journey. [Add Event to Calendar](https://evolvecolumbus.eventcalendarapp.com/) \*\* Please note, we will be arriving around 8:15a for open networking! Get there early and get connected! Contact Alexis Morley at [alexis.morley@edwardjones.com](mailto:alexis.morley@edwardjones.com) or Terri Lawson at [terri.lawson@e-merge.com](mailto:terri.lawson@e-merge.com) for more information.
Data & Analytics Wednesday - Finding Product Insights
Data & Analytics Wednesday - Finding Product Insights
**The Behavior Gap: Where Products Win or Lose** Teams today have more data than ever, and yet many still struggle to understand why customers adopt, engage with, or abandon their products. Teams sprint, ship faster, and chase more signals… all while metrics stall and confidence drops. The missing piece isn’t more data. It’s often the behavioral insight between the metrics, explaining why the numbers move in the first place. Dashboards can tell you what customers did, but understanding why they did it (and how to influence what they do next) requires a deeper blend of insights. This session is about closing that gap. Drawing from real-world experience designing and scaling products as [ZoCo Design](https://zocodesign.com/)’s CEO, [Lacey](https://www.linkedin.com/in/laceypicazo/) will share how to cut through the noise and identify the insights that actually change behavior—moving people, and moving metrics. You’ll learn: * Why understanding customer behavior is a quant and qual challenge * How to spot the signals that actually predict behavior change * Where AI accelerates insight, and where it creates distraction * How to get meaningfully closer to customers, without adding more tools This talk reframes how to evaluate performance and identify what levers actually improve it, helping your team to make smarter bets with greater confidence. Every meaningful outcome is driven by behavior change. And when you know how to design for behavior, you stop guessing, and start building things that work. **About Our Speaker** [Lacey Picazo](https://www.linkedin.com/in/laceypicazo/) is the Founder and CEO of ZoCo, a healthcare product studio that turns complex, high-stakes ideas into products that drive real-world adoption. She partners with healthcare organizations to uncover critical care delivery insights, focus product strategy through behavior design, and build solutions that patients and providers actually use. Thanks to our 2026 sponsors: [Clarivoy](https://www.clarivoy.com), [What Box Consulting Group](https://www.whatboxconsultinggroup.com), [Conductrics](https://www.conductrics.com), and [Piwik PRO](https://piwik.pro) More info at [cbusdaw.com](https://cbusdaw.com)
QA or The Highway 2026
QA or The Highway 2026
QA or the Highway is a one-day, affordable, regional, professional conference featuring real-world experience and thought leadership in the QA and testing industry. This is a ticketed event please register here: https://www.qaorthehwy.com/ Featured Keynote Speakers: **Matthew-Hope Eland** **(Wizard at Leading EDJE)** \- An AI Specialist and Wizard at Leading EDJE who is known to teach software engineering\, AI\, and data science concepts in the most ridiculous ways possible\. Matt has used machine learning to settle debates over whether Die Hard is a Christmas movie\, reinforcement learning to drive the behavior of digital squirrels\, data analytics to suggest improvements to his favorite TV show\, and AI agents to play board games and create an AI agent with the personality of a dog\. Matt is the author of "Data Science in \.NET with Polyglot Notebooks" and "Refactoring with C\#" as well as several LinkedIn Learning courses\. Matt helps organize the Central Ohio \.NET Developer Group\, runs several blogs and a YouTube channel\, has a Master’s of Science in Data Analytics\, and is a current Microsoft MVP in AI and \.NET\. **Tatyana Arbouzova** **(CEO at Innovate QA)** \- Tatyana Arbouzova is an engineering and business leader with a strong background in Quality Engineering across multiple industries\, including Big Tech\, Healthcare\, and Entertainment\. She has held leadership roles at world\-class companies such as Microsoft\, VMware\, Disney\, and The Pokémon Company International\, where she focused on building quality\-driven cultures and scaling teams to deliver high\-impact products\. With decades of experience\, Tatyana has helped organizations transform their quality practices so teams can deliver software efficiently\, confidently\, and with measurable business outcomes\. Today\, Tatyana advises software companies on adopting AI to optimize quality practices and improve how software is delivered at scale\. She is also a passionate community builder and the founder of Innovate QA\, a thriving Seattle\-based community and conference for quality professionals\.