Business Analysis

🎟️ **TICKETS ARE REQUIRED FOR EVENT - [CLICK HERE FOR THE TICKETS](https://www.eventbrite.com.au/e/impact-pitch-night-tickets-1976033923659)** 🎟️ Join us for an inspiring evening celebrating startups making a difference at our 2026 Impact Pitch Night at The Commons QV! We're excited to showcase four incredible founders building solutions that create meaningful change: 🎤 Sam Freidin – Founder, Wayfarer Mobility 🎤 Brock Hogan – Co-Founder, Places 🎤 Simi Rayat – Founder, Global Joy Mission 🎤 Archana Akhaury – Founder, Social Spectrum Our founders will be pitching in front of an experienced panel of judges: ⚖️ Lucy Lin – Host, Emerging Tech Unpacked ⚖️ Tom Kloosterman – Energy Scaleup Program Lead, EnergyLab ⚖️ Sydney Bentley – CEO & Founder, Next Paws Innovations ⚖️ Robert Gallup – Founder, Oz2US Ventures ### **What to Expect on the Night:** The Impact Pitch Night offers a unique opportunity to connect with a community of changemakers. Guests will: * Network with an ever-growing community of investors, founders, service providers, and startup operators. * Support four incredible early-stage founders as they pitch their solutions to global challenges. * Vote for their favorite pitch of the night. Secure your spot to witness the innovation and dedication of founders working to create a better world. This is your chance to explore transformative ideas and support startups tackling all kinds of solutions. #### **Reserve Your Seat Today!** Don’t miss out on this evening filled with networking, innovation, and celebration. Register now to be part of The Startup Network's Startups Pitch Night and connect with the changemakers shaping a brighter future

**THEME** At this Deep Work we'll explore **how to tune in to the quiet whispers — and the thunderclaps — that life sends our way.** When Lightning Strikes invites us to **recognise the moments of divine inspiration hiding in plain sight, and learn to trust** the nudges, signs and sudden illuminations that point us toward our truest path. **TIMING** \*Please arrive by 7:00PM for a 7:15PM start. The event will conclude at 8:45PM. **SETUP** You will be seated in small groups of about 5 people. We encourage you to sit with people that you don't yet know. :) **TICKETS** We have 2 ticket options: * Early Bird Tickets - $15 (available up to 7 days before the event) * Standard Tickets - $20 For all tickets, we're happy to provide full refunds for any cancellations received with 48+ hours notice. We will be serving tea, biscuits and soft drinks. **PROGRAM** Through carefully selected quotes and interactive discussions, we will: * Explore the art of deep listening — how to distinguish between the noise of the world and the still, small voice within * **Share stories, laughter and insights:** the hunches we followed, the signs we almost missed, and the unexpected sparks that changed everything * **Create casual and fun art** that captures a moment of personal inspiration — a flash of insight rendered in colour, word or form * Develop practical ways to **cultivate receptivity** in our daily work lives — slowing down enough to hear what the universe might be trying to tell us Come ready to reflect, share and listen — to each other, and perhaps to something a little beyond. **Leave with fresh eyes for the guidance already surrounding you, and the courage to act on it.** **PARKING** 2P parking is available directly adjacent to the venue. [Use this link to navigate there.](https://maps.app.goo.gl/wY8cyfrbZxKnireeA) There is also underground parking available directly opposite the venue.

You love books. Your friends…not so much 😬 Or maybe they read, just not the way you do. Either way, you've been looking for your people — and this is where they are. 📚 Busy with Books is hosting its first Melbourne bookish dinner, and we're keeping it simple: good Italian food, good conversation, and a table full of women who actually want to talk about what they've been reading. We're gathering at [Il Mercato Centrale](https://www.mercatocentrale.com.au/) — Melbourne's beautiful Italian food hall in the CBD (close to Southern Cross) — where everyone orders what they fancy from the stalls, and we spend the evening doing what we love most: Talking about books. (And eating. Obviously 💁🏼‍♀️) **What to expect:** * A relaxed, informal dinner * Great food from Il Mercato Centrale (your order, your tab) * A small goodie to take home * Good conversation with women who get it * A cap of 10 guests to keep it intimate We won't have a set book (this time!), so there's no pressure or homework. Just show up, order something delicious, and talk books with strangers who are about to become your favourite reading friends. **Your ticket ($10 early bird, $15 regular)** secures your spot and helps us keep building BWB events in Melbourne. Can't wait to meet you 📚 **About Busy with Books:** *[BWB](https://www.busywithbooks.com/) is a reading community for women across Australia & New Zealand.* *Since 2024, we've hosted sold-out reading retreats in New Zealand (coming to Australia soon!), run an online book club, and been featured in NZ Herald, Stuff, Woman's Day, and more.* *Now we're starting out in Melbourne, and this dinner is the first step ♥️*

Come unwind and connect after work with the R-Ladies+ Melbourne committee and members to celebrate the middle of the year! 🕕 Time: 6pm 📅 When: Tuesday 30th June 2026 📍 Where: Quarterhouse, 693 Collins St, Docklands VIC 3008 (right near Southern Cross Station). Great opportunity to meet others that are using R. The idea is build our community and network with like minded coders. Whether you have been to our past events, or want to join for the first time, please come and join us. 🎉 Everyone is welcome! 🎉 \*Please note that food and drinks are not provided at this event and are at the attendee’s expense. It's more of an opportunity to come and socialise with the group and learn more about upcoming events and opportunities. **‼️ Please RSVP** (and update your RSVP if your circumstances change). **‼️**

Whether you're looking for a short, light game or a longer strategy-heavy game, come join the Melbourne Asian Board Gamers on Tuesday night at Marché Board Game Cafe for some fun! To **check in**, please head to the front counter and show your RSVP for the Meetup event to a Marché staff member. They will then point you towards the event host for the evening to take down your attendance. **⋆⋆⋆⋆⋆⋆⋆⋆⋆⋆ Cost ⋆⋆⋆⋆⋆⋆⋆⋆⋆⋆** Attendees who have registered for the event on Meetup can play at discounted rates, with the following payments to be made: * **$7 in total per session” to cover Meetup subscription and cafe costs. Payment of $7 should be made to Marche at the front counter upon notification to the staff member that you are here for the scheduled meetup. There is now no minimum spend on items at the cafe as there were before. The cafes menu can be found here https://mbgcafe.com.au/menu.pdf . Only attendees on the "going" list are entitled to the discount. attendees that are on the waitlist or didn't register on Meetup are still welcome to come, but will need to pay the regular Marche rate of $22 for three hours of board games (includes one free drink). **Attendance** As our events are highly popular, if you have RSVP as going but can no longer attend, please amend your RSVP to allow others a chance to attend. If we notice people are not showing up when they have RSVP, you will be moved to the waitlist the following week and give priority to those who actually turn up. We appreciate everyone's understanding and co-operation. We really appreciate your support and look forward to playing with you.

Feeling torn about staying in or leaving your long-term relationship? This free founding beta is for adults aged 40+ who want a calm, structured way to think through a difficult relationship decision with more clarity and less mental looping. This program is **counsellor-designed** and evidence-informed. It draws on decision psychology, reflective counselling methods, and practical tools that help people slow down, sort through competing thoughts and feelings, and identify a clearer next step. It is educational in nature and focused on structured reflection and values-based decision making, rather than therapy or guaranteed outcomes. The beta is being offered free to a small group in exchange for honest feedback. Participants will get program materials, support through email during the beta, and a brief feedback form at the end to shape the next version; feedback may be used with consent. **What’s included** * Free access to the Midlife Relationship Clarity beta for 4 weeks. * Short self‑paced lessons with guided reflection exercises. * Optional email support to help apply the framework. * The opportunity to shape a counsellor‑designed program through your feedback. **Who this is for** * Adults aged 40+. * People feeling stuck, torn, or mentally exhausted by a relationship decision. * People who are open to reflection, journalling, and guided exercises. * People who can commit around 2 hours per week for 4 weeks. * People willing to give thoughtful feedback at the end. **Who this is not for** * Anyone needing urgent crisis, legal, or safety support. * Anyone looking for private therapy through Meetup. If your situation involves immediate risk, domestic violence, or acute distress, please seek appropriate crisis or specialist support instead of joining this beta. **Why this program may be helpful** Many people do not need more opinions. They need a calmer structure for thinking. This beta is designed to help participants: * reduce overthinking, * clarify what matters most, * notice common decision traps, * prepare for honest conversations, * and identify one meaningful next step. Because this is an early cohort, the experience will include personal email support alongside the self‑paced materials. **Beta commitment** This is free, but it is not casual. To keep the group valuable and manageable, places are limited. Participants are asked to: * work through the weekly material, * complete a short end-of-program feedback form, * and reply honestly to a few check-in questions during the beta. **Application question** When you RSVP, please answer this question: What single relationship decision are you weighing, and can you commit \~2 hours per week for 4 weeks? (Yes / No) If this sounds like the kind of structured support you’ve been looking for, RSVP and answer the application question. Selected participants will receive the full details by email.

**Welcome to our Tuesday Social + Language Exchange Meetup 🌍** We meet weekly at **Fathers Office QV-249 little lonsdale st (Melbourne CBD).** We ask that you **purchase a drink at the bar** or **pay $3 at entry** to support the venue. *** ### 💬 Find your people (New!) Looking to practice a specific language? Post in the discussion using: * **#LearnSpanish** * **#LearnEnglish** * **#TeachEnglish** * **#LearnJapanese** * etc. 👉 This helps others find you faster and makes it easier to connect. *** ### 📲 Join our WhatsApp Community Stay connected before and after the event, meet people, and find language partners: 👉 **Join here:** [https://chat.whatsapp.com/Bi7FlhHP91e0eP7MfdeWcZ](https://chat.whatsapp.com/Bi7FlhHP91e0eP7MfdeWcZ) *** ### ⏰ What to expect We consistently have **100–120 attendees** every Thursday (across multiple Meetup groups). People arrive at different times — **best time to come is between 6PM and 9PM.** Come solo or with friends — most people come alone and join conversations naturally. *** ### 🌏 Who attends? A mix of: * Native & non-native English speakers * International students * Backpackers & working holiday travellers * Professionals & expats * Local Australians You’ll meet people from: Europe, China, Japan, Korea, Latin America, and more. *** ### 🗣️ Why join? 👉 A relaxed, social way to practice English 👉 Meet people from around the world 👉 No pressure, no structure — just conversations *** ### 🍕 FREE DRINKS & FOOD FOR FRIENDLY VOLUNTEERS! We’re looking for **friendly volunteers** to help welcome newcomers and keep the vibe social. 👉 You’ll get: * Free drinks (beer/soft drink) * Food (pizza, wedges, etc.) * A fun team to hang out with No experience needed — many of our volunteers are **first-timers too**. Interested? 👉 [www.Linguas.au/Volunteer](www.Linguas.au/Volunteer) *** 📲 **More info:** [https://instagram.com/Linguas.AU](https://instagram.com/Linguas.AU) or **@Linguas.AU**

CBD Business Owners Network is a professionally facilitated networking experience designed specifically for business owners who are serious about building meaningful connections and growing their business. This is not a typical large, unstructured networking event. The focus is on **quality conversations, genuine relationships, and long-term business growth**. **What This Event Is About** We bring together a small group of business owners in a relaxed, structured environment to: * Build strong professional relationships * Create opportunities for referrals and collaboration * Have real conversations about business growth * Connect with like-minded business owners in Melbourne There are **no presentations and no sales pitches** — just focused, high-quality networking. **What to Expect** * A curated group of business owners (not a large crowd) * Structured introductions to help you connect with the right people * Open networking and meaningful conversations * A relaxed and welcoming environment * Opportunities to build long-term referral relationships **Who Should Attend** This event is ideal for: * Business owners and decision-makers * Consultants, service providers, and entrepreneurs * Professionals looking to grow through referrals and partnerships This event is designed **for business owners only** **Why Attend** If you’re looking for a networking environment that is: * Not overcrowded * Not overly sales-driven * Focused on real connections and growth …then this is for you. **Contact** If you have any questions or would like to know if this is the right fit for you: **Rakesh Singh** PinnacleEdge Business Coaching 0423 804 123

Join us for an evening of learning, networking, and knowledge sharing as we explore how organisations create secure, well-governed cloud environments. Our speakers will discuss practical approaches to identity governance, cloud security, and business-driven decision making, sharing real-world experiences and lessons learned along the way. Whether you're working in cloud, security, business analysis, or just keen to expand your knowledge, we'd love to see you there! **Topics:** **1\. Multi\-Cloud Identity Governance: Reducing Risk Through Ownership\, Lifecycle\, and Assurance** In this session, we will be exploring how managing identity and access becomes more complex in multi-cloud environments due to the rapid growth of identities, systems, and permission models, and how identity governance brings structure, visibility, and control through three key principles - ownership (clear accountability for identities and access), lifecycle (managing access from creation to timely removal), and assurance (continuously validating that access remains appropriate and secure) to help reduce risk, improve control, and enable secure, scalable operations across modern distributed environments. **About the speaker** [Amitha Shree](https://www.linkedin.com/in/amithashree/) is an Identity Governance Manager at nbn® Australia. **2\. Business Analysis with AWS Security Services: GuardDuty\, Security Hub and IAM Access Analyzer** Business analysis enables change within an organisation by defining needs and recommending solutions that deliver value to stakeholders. When applied to AWS security, it ensures services are purposefully aligned to the organisation's risk appetite, strategic goals, and compliance obligations. It transforms Amazon GuardDuty from a threat detection tool into a quantifiable risk reduction investment, elevates AWS Security Hub from a technical dashboard into an executive-facing compliance reporting engine, and repositions IAM Access Analyzer from a policy scanner into a governance framework that protects against the most common causes of cloud breaches. Together, business analysis connects all three services into a coherent, measurable, and business-driven security strategy that enables organisations to make smarter, faster, and more confident decisions. **About the speaker** [Hazra Ali](https://www.linkedin.com/in/hazra-ali-a3777297/), a Business Analyst at WorkSafe Victoria, has more than 12 years of experience in Information Technology specialising in banking and finance sector in business analysis, software development, incident management and customer service. **Agenda:** **5:30pm** – Food and networking **6:00pm** – Presentation 1. Multi-Cloud Identity Governance: Reducing Risk Through Ownership, Lifecycle, and Assurance **6:40pm** – Presentation 2. Business Analysis with AWS Security Services: GuardDuty, Security Hub and IAM Access Analyzer **7:20pm** – Networking We’re incredibly grateful to our sponsors [Confluent](https://www.confluent.io/), [Mantel](https://mantelgroup.com.au/) and [REA group](https://www.rea-group.com/) — for supporting our community and making this event possible. Join us for an evening of learning, meaningful conversations, and great company, we can’t wait to see you there!

* Join us for an evening of professional networking and valuable insights at our Entrepreneur & **Small Business Networking Mixer**. Connect with fellow small business owners, entrepreneurs, and like-minded professionals to share business strategies and exchange ideas for startup success with a drink. * * We have carved a deal with the restaurant of 10% Discount of all Menu items & drinks if you mention the staff "**Friday Business Meetup Deal**" * * We will delve into the power of integrating feminine wisdom with masculine energy for enhanced business strategies and entrepreneurial success. Discover the importance of positive human collisions in fostering innovation and growth, while expanding your network in a dynamic and supportive environment. * * Don't miss this opportunity to meet new contacts, exchange knowledge, and take yourself to the next level! * * **About Host:** Host of the event Sash (Sachin) is qualified accountant in practice. Mostly he is present in the event but it is subject to his prior commitment. However everybody is still invited to chat & socialise whether he is present or not. The place is a platform for everyone to gather,meet & help each other. * * **Address & Timings :** from **6-8 PM** at **500 Victoria Street, North Melbourne VIC 3051 (This event will be on every Friday same time same day unless otherwise advised)** * * Join us to meet new friends, hang out and have some laughs. New people are always welcome 😊🍺🍺 * * Come along to meet new people and see the familiar faces of the regular members. This is a regular weekly group for socialising and unwinding for the weekend. * * **Liability Waiver:** The organizer of this group cannot accept any liability for any loss, damage, injury, or accident to participants or their property at this event. By participating in this event, you're taking responsibility for your safety and well-being.

**What Breaks When AI Picks Up:** **Lessons from Voice AI in Australian Healthcare** 181 commits. 10 weeks. 28% were fixes. In this session, Dr Kevin Ong, Co-Founder, CEO and CTO of Voral.ai, and Principal AI Consultant at Equal Experts Australia, shares what really broke when AI was deployed on a live phone line handling patient calls in Australian healthcare practices. From phantom bookings and four-second silent gaps that no unit test could catch, to race conditions where callers were simultaneously handled by multiple AI agents - this wasn’t theory, it was production reality. No polished architecture diagrams. Just hard won lessons from the fixes that followed. **Agenda** 5 30 PM - Gates open (Networking drinks & food) 6 15 PM - G-EE-K Talk 7 PM - Q&A 7 15 PM - Networking drinks (and more food) 8 30 PM - Wrap up

We are stoked to announce our next **Melbourne MLOps Community Meetup** of the year! We are bringing you an absolute powerhouse lineup featuring two industry heavyweights. We will dive deep into tracking ML/DS performance using high-impact business metrics over raw statistical metrics. We will also tackle the AI coding productivity paradox and the high-stakes build-vs-buy SaaS dilemma. **🎤 Speakers** We’re thrilled to introduce: **\- Nathanael Lampe**, Machine Learning Manager *at* Bunnings Warehouse. Nat is widely recognised as one of the most brilliant, deeply technical data science leaders. He brings an elite background in advanced data science, now driving the core Data Science team at Bunnings. In his talk, *Data & Decisions,* Nat will explain how in ML, we often focus on model accuracy but it’s a lot harder to measure the decisions a model supports. When we can anchor our ML practice in true business metrics, we are better equipped to ensure analytics projects succeed. **\- Javier Candeira**, Fractional CTO *at* Infoplumbing. Javier is a distinguished veteran of the data, software, and tech consultancy scenes. He brings many years of battle-tested technical and business experience to guiding teams through today's volatile AI landscape. His talk titled: *The Buy/Build Dilemma and the Agentic Productivity Paradox* addresses three red-hot issues in the MLOps community: 1\. Local LLM inference and tooling for small scale teams\. What is too much local MLOps for a 1\-5 person shop? Is local inference only a cost saver\, or are there also capabilies unlocked by the finer\-grained control afforded by operating one’s own models? 2\. The Buy/Build dilemma\. This is a question for every company\, from small SaaS to big corporate\. The abundance of LLM coding tools shifts the balance\. How? 3\. The Productivity Paradox: If Agentic Coding and LLM autocomplete are so great\, where are the great new products? Where’s the programmer productivity going? Javier will showcase some of his NixOS-based MLOps-for-one tools, and will attempt to progress the conversation on these three questions with his own reflections based on personal experience. **Networking** The Melbourne MLOps Community is committed to fostering a space where AI/ML engineers and practitioners can connect, exchange ideas, and build meaningful relationships. Come ready to discuss: * The tools you’re experimenting with * Trends you’re seeing in ML and MLOps * Challenges you’re tackling * Ways to find peer support We’ll have food, drinks, and the perfect space for great conversations — so feel free to bring along anyone interested in ML, MLOps, or AI more broadly. **Agenda** 🍕 **5:30pm** – Networking, drinks & food 🙋 **6:00pm** – Welcome 🎤 **6:10pm** – Presentation by Nathanael ❓ **6:30pm** – Questions for Nathanael 🎤 **6:40pm** – Presentation by Javier ❓ **7:00pm** – Questions for Javier 🍻 **7:10pm onwards** – Networking, drinks & food We’re looking forward to seeing you there! **P.S.** If you can’t make it in person, we’ll be streaming the event via Google Meet. Google Meet link: [https://meet.google.com/fxh-hpsg-ryt](https://meet.google.com/fxh-hpsg-ryt)

Smashing! Try something new Thursday Interactive reality workshop - Tonight learn how to respond to questioning, by thinking on you feet Serious about improving your leadership - **Why mess, come to the best** Why is Smashing different to other speaking clubs? Just two member's thoughts, "The fun/laughs factor is definitely a point of difference. We keep it moving with high standards so it’s a nice balance. Too strict makes it tense and boring, too loose and we can lose the energy/commercial feel. SmashSpeak's vibe's in the sweet spot." "At other clubs I used to listen to long speeches and lectures, here we get so many chances to talk every meeting, that we have to improve" **Free parking** close: O'Connell and Cobden streets **IMPORTANT: Be on time, as doors close when the show starts** “Proudly Australian" – Free-flowing teamwork, greater good focus, sharing the stage, etc Multicultural Hub, 506 Elizabeth St (Opposite Queen Vic Market) Level 1, PURPLE Room (End of corridor) More to come...

**Location:** Brighton Library - Booked Private Meeting Room **Spots:** 8 maximum *This is the first one. Come help us figure out what it becomes.* The Founders Council is a weekly gathering for women in Melbourne's south-east who are building something — a business, a side project, a creative practice, an idea that keeps coming back. It is not just a networking event. It is not a workshop. It is a council — a small room of women who show up weekly (or help out the one-off joiners to the group) to give and receive honest input from people who are in the same season of building but might be doing it alone. You will meet other girls who are building something too, let's help each other out with whatever each of us is working on. Share your inputs and ideas. Because I believe we have so many skills and pieces of knowledge that can help the person next to you. This can be your accountability group come when you can, touch base and keep yourself accountable with what you planned to build. **Session 01 will run like this:** We will start with a quick round of names and what everyone is working on — thirty seconds each. Then the council opens. Anyone who wants to bring something gets fifteen minutes — a problem, a decision, a pitch to test, something they need honest eyes on. (You can also treat this as your accountability group where in your 15 minutes you can share what your plan is for this week. Then come again next week to check in and plan the next week) The group responds. Not with prescriptive advice. With real honest reactions from people who get it. We close with each person naming one thing they are doing before next week. That is it. That is the accountability. Then the last thirty minutes are open — coffee, conversation, the kind of talk that only happens when the room is right. **You do not have to share anything.** Come and contribute to the group. Listen. Give your perspective on someone else's problem. That seat is just as valuable as any other. **Who belongs here:** Women aged roughly 20 to 40 in Melbourne's south-east who are actively building something. Early stage, side hustle, just an idea — all welcome. The only thing that connects everyone in the room is that you are building and you want to be around others who are doing the same. **What to bring:** Yourself. Coffee. Optionally — one thing you are working on or stuck on that you would like the group's eyes on. **Spots are limited to 8.** Small by design. The council only works when the room is small enough for everyone to have the time to share and get the response. *This is a weekly event. Come once or come every week — no commitment required. The door is always open.* Started by Veronika — Bayside local, building an app for couples, and someone who started this group because she needed it and could not find it.

Monthly working lunch for Columbus business owners. One specific topic, one to three actions you can run this week. You can be the best at what you do and still be invisible. If local buyers cannot find you, the phone does not ring. Marketing Monday Lunch + Learn is a monthly working lunch for Columbus business owners focused on building relationships, local networking, and local marketing. Every kind of local business welcome. No pitch round, no pressure, no upsell. **This month** Most local businesses pick one or two places to be visible and call it good. The result is inconsistent calls and a feeling that marketing is not working. We will walk through the three places every local business needs to show up, plus the fourth place most owners ignore that quietly produces the warmest leads. **What to expect** Doors open at noon. Order lunch and drinks at the cafe counter or bring your own. You get real conversation with other local owners and a focused marketing lesson. You leave knowing people and with one to three actions to run that week. The room is reserved through 1:30 PM. **Who this is for** Any local business owner who wants clearer marketing direction and real local relationships. Service businesses, retail, home services, professional services, online owners building local presence, anyone serious about being part of the Columbus business community. **Not the right fit if** You are here to pitch the room or recruit for an MLM. **Details** * Second Monday of every month * 12:00 to 1:30 PM * Good Cafe Easton, 4400 Easton Commons, Ste 150, Columbus, OH 43219 * Order lunch and drinks at the counter when you arrive * Free to attend, RSVP required, space is limited **About the host** Rita Suzanne is a local marketing strategist and the founder of Local Marketing Method. She runs Visibility is Profitability, the membership where local business owners build the system that keeps their phone ringing. Learn more at learnlocalmarketing.com. Register here: [https://www.eventbrite.com/e/1989964540509?aff=oddtdtcreator](https://www.eventbrite.com/e/1989964540509?aff=oddtdtcreator)

Join us for lunch and meet our very successful group. We are each others sales team...always looking for referrals for our members. If you are looking for new clients, let us help you out! Bring your business cards and brochures to share with us. We have a speaker each week so that we can learn about their business. Because we have only one member per business, we have many of the spots filled. However, we are specifically looking for an estate attorney, a handyman/electrician, and an event planner. We have referrals for you! All visitors are welcome. Any questions contact [pmarchio@farmersagent.com](mailto:pmarchio@farmersagent.com)

**Practical Curiosity: Learning from Everyday Data** How do we actually get better at utilizing our day-to-day data? Fancy dashboards and complex models might look nice and draw attention, but that’s not where most of us spend our time. In fact those shiny outputs frequently sit unused, while the real insights are drawn from the analyst’s daily practice. Sometimes it’s as simple and as powerful as noticing that a segment is shrinking, a channel is underused, or certain links keep getting all the clicks. There’s many different places that the spark of insight can come from, but you have to keep your head in the data and know where to look. In this session, we’ll explore real-world examples of how segmentation, testing, and click behavior can uncover practical digital marketing opportunities. You’ll leave with inspiration for your own use cases, along with a few simple ways to ask better questions, spot meaningful patterns, and make smarter decisions without overcomplicating it. **About Our Speaker:** [Elaine Armbruster](https://www.linkedin.com/in/elainearmbruster/) is a Director of Digital Experience at the [American Diabetes Association](https://diabetes.org/), where she focuses on using data and insights to create smarter, more effective digital experiences. A lifelong Columbus resident, she has built her career in email marketing and the broader digital user journey, and is finding she most enjoys working in the messy middle where systems, data, and big ideas don’t quite line up yet. Thanks to our 2026 sponsors: [Clarivoy](https://www.clarivoy.com), [What Box Consulting Group](https://www.whatboxconsultinggroup.com), [Conductrics](https://www.conductrics.com), and [Piwik PRO](https://piwik.pro) More info at [cbusdaw.com](https://cbusdaw.com)

At Evolve Synergy Sessions, you'll be part of a supportive mastermind where we share challenges, brainstorm solutions, and inspire one another to take bold steps in our businesses. Grow your network, gain fresh perspectives, and build meaningful relationships with like-minded women who are committed to success. Whether you’re looking to move the needle in your business or simply need a space to connect and recharge, this is the perfect place to fuel your entrepreneurial journey. [Add Event to Calendar](https://evolvecolumbus.eventcalendarapp.com/) \*\* Please note, we will be arriving around 8:15a for open networking! Get there early and get connected! Contact Alexis Morley at [alexis.morley@edwardjones.com](mailto:alexis.morley@edwardjones.com) or Terri Lawson at [terri.lawson@e-merge.com](mailto:terri.lawson@e-merge.com) for more information.

Come and grow your business by meeting these other business professionals. We can help you expand your customers.

**[Official registration site --> https://luma.com/du41v0tg](https://luma.com/du41v0tg)** **[You must register and will receive an approval/confirmation](https://luma.com/du41v0tg).** We’re taking HustleBus from Columbus to **Black Tech Week in Cincinnati** for a high-signal, founder-only experience focused on community, collaboration, and momentum. ​ **Why Black Tech Week?** ​Black Tech Week is one of the best rooms in Ohio to meet builders, operators, investors, and ecosystem leaders. Expect meaningful connections, great energy, and programming that spotlights founders and what’s being built. ​ What’s included (thank you to our sponsors Huntington Bank, Burton D Morgan Foundation, and Lightship Foundation) * ​Founder-only HustleBus transportation (free) * ​**Black Tech Week ticket comped** for HustleBus participants (must register with code) * And much more! There are limited seats on the Hustle Bus, so if this sounds like something you want to get in on, register today * Learn more and Register here --> [https://luma.com/du41v0tg](https://luma.com/du41v0tg)

You can sleep in on the Sesquicentennial (observed), we’re shifting to the following Friday. But join the local UX community for a chat and some biscuits to catch up. If you were in CA for Figma Config, tell us all the lines and you can tell me how I can animate an SVG without coding it by hand, and why I’d even want to. Thanks to the team at Nationwide of supporting the group.