Business Analytics

\*English version down below\* ¿Te encanta leer pero te cuesta encontrar el tiempo o el lugar ideal? ¡Acompáñanos! No hay un libro obligatorio, ni presión por participar en debates. El objetivo es simplemente disfrutar de una hora de lectura compartida en un ambiente tranquilo. **¿Cómo funciona?** Es muy sencillo: traes el libro que estés leyendo actualmente (novela, ensayo, cómic o Kindle) y leemos juntos en silencio. Sin tareas, sin compromisos. **Agenda:** * **10:30 AM - 11:00 AM:** Bienvenida y presentaciones rápidas (¿qué estás leyendo?). * **11:00 AM - 12:00 PM:** Una hora de lectura en silencio (¡celulares en vibración!). * **12:00 PM en adelante:** Compartimos un poco de lo que leímos y nos conocemos un poco más En esta ocasión realizaremos un picnic durante la lectura. Te invitamos a que, de manera sustentable, lleves tu propio termo con café o agua, así como algún cojín para sentarte cómodamente. ¡Te esperamos! ++++++++++++++++++++++++++++++++++++++++++++++++++++ Do you love reading but struggle to find the time or the right place? Join us! There’s no required book and no pressure to participate in discussions. The goal is simply to enjoy an hour of shared reading in a calm and relaxed atmosphere. How does it work? It’s very simple: bring the book you’re currently reading (novel, essay, comic, or Kindle) and we’ll read together in silence. No assignments, no commitments. Agenda: - **10:30 AM – 11:00 AM**: Welcome and quick introductions (what are you reading?) - **11:00 AM – 12:00 PM**: One hour of silent reading (phones on vibrate!) - **12:00 PM onwards**: We’ll share a bit about what we read and get to know each other On this occasion, we will have a picnic during the reading session. We invite you to be sustainable by bringing your own reusable cup or thermos with coffee or water, as well as a cushion for comfortable seating. We look forward to seeing you! | | | --- | |

Free monthly networking for Columbus business owners. Real conversations, real connections, no forced formats. Space is limited. RSVP now. Most owners leave networking events with a stack of business cards and no plan. The best leads quietly slip through the cracks. Networking Night is a monthly meetup for Columbus business owners who want to build real local relationships, not just trade contact info. Every kind of local business welcome. No pitch round, no pressure, no awkward speed-networking. **This month** We are focused on referral relationships. Walk in with a clear idea of who refers people like you. Walk out having met a few owners whose work fits next to yours. **What to expect** Doors open at 6 PM. You get real conversation with other local owners, time to actually connect, and a short marketing lesson woven in. The room is reserved through 7:30 PM. **Who this is for** Any local business owner who wants to grow through relationships, not just paid ads. Service businesses, retail, home services, professional services, online owners building local presence, anyone serious about being part of the Columbus business community. **Not the right fit if** You are here to pitch the room or recruit for an MLM. **Details** * Last Thursday of every month * 6:00 to 7:30 PM * COhatch Easton * Free to attend, RSVP required, space is limited **About the host** Rita Suzanne is a local marketing strategist and the founder of Local Marketing Method. She runs Visibility is Profitability, the membership where local owners build the system that keeps their phone ringing, including tracking the referral relationships built in rooms like this one. Learn more at learnlocalmarketing.com. Register here: [https://www.eventbrite.com/e/local-marketing-networking-night-tickets-1988510112275](https://www.eventbrite.com/e/local-marketing-networking-night-tickets-1988510112275)

Bring your business cards and network in person with other business professionals! Gold Star Referral Clubs is one of the most established professional networking organizations in the country, with multiple groups in central Ohio. Join us!

**The Behavior Gap: Where Products Win or Lose** Teams today have more data than ever, and yet many still struggle to understand why customers adopt, engage with, or abandon their products. Teams sprint, ship faster, and chase more signals… all while metrics stall and confidence drops. The missing piece isn’t more data. It’s often the behavioral insight between the metrics, explaining why the numbers move in the first place. Dashboards can tell you what customers did, but understanding why they did it (and how to influence what they do next) requires a deeper blend of insights. This session is about closing that gap. Drawing from real-world experience designing and scaling products as [ZoCo Design](https://zocodesign.com/)’s CEO, [Lacey](https://www.linkedin.com/in/laceypicazo/) will share how to cut through the noise and identify the insights that actually change behavior—moving people, and moving metrics. You’ll learn: * Why understanding customer behavior is a quant and qual challenge * How to spot the signals that actually predict behavior change * Where AI accelerates insight, and where it creates distraction * How to get meaningfully closer to customers, without adding more tools This talk reframes how to evaluate performance and identify what levers actually improve it, helping your team to make smarter bets with greater confidence. Every meaningful outcome is driven by behavior change. And when you know how to design for behavior, you stop guessing, and start building things that work. **About Our Speaker** [Lacey Picazo](https://www.linkedin.com/in/laceypicazo/) is the Founder and CEO of ZoCo, a healthcare product studio that turns complex, high-stakes ideas into products that drive real-world adoption. She partners with healthcare organizations to uncover critical care delivery insights, focus product strategy through behavior design, and build solutions that patients and providers actually use. Thanks to our 2026 sponsors: [Clarivoy](https://www.clarivoy.com), [What Box Consulting Group](https://www.whatboxconsultinggroup.com), [Conductrics](https://www.conductrics.com), and [Piwik PRO](https://piwik.pro) More info at [cbusdaw.com](https://cbusdaw.com)

Couldn't make Knowledge? Or want to debrief the dancing robots or Autonomous Workforce? Join us for a Knowledge '26 recap, insights sharing, a couple rounds of golf, and fun at Topgolf. As always, drinks and food will be provided. More details to come — mark your calendar, RSVP, and save your spot today!

QA or the Highway is a one-day, affordable, regional, professional conference featuring real-world experience and thought leadership in the QA and testing industry. This is a ticketed event please register here: https://www.qaorthehwy.com/ Featured Keynote Speakers: **Matthew-Hope Eland** **(Wizard at Leading EDJE)** \- An AI Specialist and Wizard at Leading EDJE who is known to teach software engineering\, AI\, and data science concepts in the most ridiculous ways possible\. Matt has used machine learning to settle debates over whether Die Hard is a Christmas movie\, reinforcement learning to drive the behavior of digital squirrels\, data analytics to suggest improvements to his favorite TV show\, and AI agents to play board games and create an AI agent with the personality of a dog\. Matt is the author of "Data Science in \.NET with Polyglot Notebooks" and "Refactoring with C\#" as well as several LinkedIn Learning courses\. Matt helps organize the Central Ohio \.NET Developer Group\, runs several blogs and a YouTube channel\, has a Master’s of Science in Data Analytics\, and is a current Microsoft MVP in AI and \.NET\. **Tatyana Arbouzova** **(CEO at Innovate QA)** \- Tatyana Arbouzova is an engineering and business leader with a strong background in Quality Engineering across multiple industries\, including Big Tech\, Healthcare\, and Entertainment\. She has held leadership roles at world\-class companies such as Microsoft\, VMware\, Disney\, and The Pokémon Company International\, where she focused on building quality\-driven cultures and scaling teams to deliver high\-impact products\. With decades of experience\, Tatyana has helped organizations transform their quality practices so teams can deliver software efficiently\, confidently\, and with measurable business outcomes\. Today\, Tatyana advises software companies on adopting AI to optimize quality practices and improve how software is delivered at scale\. She is also a passionate community builder and the founder of Innovate QA\, a thriving Seattle\-based community and conference for quality professionals\.

Topic to be announced. **THANK YOU** *Franklin University* for hosting our meetup! To learn more about *Franklin University*, please visit their website: https://www.franklin.edu/ **DIRECTIONS** Franklin University Fisher Hall 300 E. Main St, Columbus, OH 43215 Map: https://maps.app.goo.gl/jxjBA2hUmS5qrvhq8 Parking is FREE! Please park in Lot C in front of Fisher Hall. See attached map. NOTE: Map the address only. When mapping with Google Maps it may use the Fisher Hall at OSU, which is NOT correct. **Want to sponsor the pizza and/or bar tab?** Please contact me if you would like to sponsor this meetup's pizza and/or bar tab: angelo@mandato.com