Business Analytics

**Google Analytics Alternatives** Is it finally time to make the switch away from Google Analytics? Two-and-a-half years ago Jason Packer asked this question at Columbus Web Analytics Wednesday. Since then: Google’s Universal Analytics has been sunset, we’ve changed our name to Columbus Data & Analytics Wednesday, and Jason has released two editions of his book “Google Analytics Alternatives”. Fresh off the release of the 2nd edition of his book, we thought it was time to re-open this conversation. While people love to complain about it, GA’s market share has remained relatively constant (at least in the United States). Why is that? You won’t find any complaints about GA4 in this talk, but rather an overview of what’s currently available in the market and how to frame your decision-making process. We’ll also be giving out some free copies of Jason’s book! So even if you’ve got a “GA4Lyfe” tattoo (no judgement), there’s free books to go with the free pizza and beer. Thanks to our 2026 sponsors: [Clarivoy](https://www.clarivoy.com), [What Box Consulting Group](https://www.whatboxconsultinggroup.com), [Conductrics](https://www.conductrics.com), and [Piwik PRO](https://piwik.pro) More info at [cbusdaw.com](https://cbusdaw.com)

Bring your business cards and network in person with other business professionals! Gold Star Referral Clubs is one of the most established professional networking organizations in the country, with multiple groups in central Ohio. Join us!

**Confidence in Bloom: How Creativity Builds Confidence** What happens when creativity becomes an intentional practice? In this month’s Confidence Lab, we’ll gather at **Petals That Inspire: The Flourish Studio** for an evening exploring the connection between creativity and confidence. How making with our hands, engaging our senses, and allowing space for expression can shift how we see ourselves and what we believe is possible. Our featured speaker, **Amanda Lorenzetti**, owner of Petals That Inspire, will share how creativity has shaped her own confidence journey and why creative environments play such a powerful role in well-being, resilience, and personal growth. Drawing from her work leading an experience-driven floral studio and a community-centered workforce development program, Amanda will reflect on creativity as both a personal and collective catalyst. Amanda will also guide us through a **hands-on floral design experience**, creating a fresh arrangement in a wide mouth mason jar. No prior floral experience is needed, just curiosity and a willingness to engage the process. This evening is an invitation to slow down, create, and reconnect with the part of yourself that grows through care, attention, and imagination. You’ll leave with a floral arrangement to take home, and a deeper understanding of how confidence can be cultivated through creative practices. **Featured Speaker: Amanda Lorenzetti** Amanda Lorenzetti is the owner and founder of [Petals That Inspire](https://www.petalsthatinspire.com/) and The Flourish Studio, a social enterprise florist based in Columbus, Ohio. She brings more than a decade of experience in wedding and event sales, paired with hands-on expertise in floral and event design. Amanda’s connection to the floral industry began early, spending time alongside her godmother, a professional florist on the East Coast. After earning her business degree, she returned to her hometown in Connecticut to work as a floral and event designer, blending creative artistry with strong operational and client-focused skills. In 2020, Amanda returned to the floral industry with a renewed purpose, driven by a desire to build a business rooted in creativity, community impact, and sustainability. During this pivotal time, she founded Petals That Inspire—an innovative floral concept that reimagines the traditional florist model by combining event florals, workshops, and experiential offerings with a mission-centered approach to workforce development. Today, Petals That Inspire is a thriving social enterprise known for its thoughtful design, educational experiences, and commitment to empowering young adults facing barriers to entry in the workforce. Amanda is deeply passionate about building businesses that are both profitable and purpose-driven, and she leverages her strong business acumen to create a scalable & sustainable model that inspires creativity while giving back to the community. **What is Confidence Lab?** Confidence Lab is a monthly community experience for bold, thoughtful leaders building confidence from the inside out. Whether you’re launching a business, leading a team, navigating change, or simply striving to show up more fully—you belong here. Our work demands clarity, courage, and conviction—but the pace of daily life can erode our sense of self. Confidence Lab creates space to reflect, reconnect, and grow with others doing purpose-driven work. It’s designed for entrepreneurs, nonprofit leaders, creatives, corporate professionals, activists, and anyone ready to lead with authenticity and impact. ***Please note:*** *All are welcome! If cost is a concern, please use promo code PUBLIC to access a free ticket—we want you to join us.*

Excited to share that AWS Cloud Club's first meeting will take place on Thursday, February 26th at 5pm - 6pm! We’re collaborating with [Big Data & Analytics Association](https://www.linkedin.com/company/big-data-analytics-association/) to host [Alok Jha](https://www.linkedin.com/in/alok-jha-42abb928/), Head of Product Management for AWS Intelligent Application Protection at Amazon Web Services, for a tech talk + Q&A on his journey in leading cutting-edge innovation in industry. If you’re interested in cloud, cybersecurity, AI, or product management, this is a session you won’t want to miss. Make sure to join our Meetup and GroupMe to stay up to date for future events and collabs!

Join other experienced and aspiring agile coaches and professionals to: * develop and practice your coaching skills in a peer-to-peer environment * share current successes and challenges in your work environment and get support from each other * learn from each other, build better relationships and experiment with new ideas

Join us and work remotely together with like-minded UX folks. This is a last minute opportunity to get out at one of our favorites, [Junto](https://thejuntohotel.com/)! Plenty of seating is available in addition to a connected coffee shop and restaurant. I will be there 10-12 for sure, maybe longer. Feel free to come and go anytime during the day, and don't forget your charger and headphones!