Business Applications for SharePoint

Product people sit at the intersection of what gets built and what drives the business — but commercial conversations can feel like a different language. This session is designed to change that. Shing will walk through how SaaS Product businesses are measured and valued, giving you the grounding to engage confidently in discussions about growth, efficiency, and business performance. You'll learn to read the metrics that your CEO, CFO, and investors are watching, understand what drives them, and spot when something is off. The session moves from the fundamentals through to the sharper edge of efficiency — how to tell the difference between growth that compounds and growth that costs too much, and how the decisions made in product directly shape the numbers that matter commercially. By the end, you'll have a clearer picture of how your work connects to the business outcomes your company is chasing — and the language to talk about it with confidence. **Meet Shing** Paul Shingles (Shing) is a seasoned tech operator whose senior leadership experience spans operations, product strategy, sales, commercial proposition development and governance. As COO at Auror he is responsible for driving both Product and Commercial success leading to safer communities for everyone. Previously, as COO of Pushpay, he guided the business from scrappy startup through IPO to becoming one of New Zealand's handful of tech unicorns. He then joined Timely as Chief Customer Officer and later COO, driving international expansion and playing a key role in the company's sale to EverCommerce in 2021. Since then, he has focused on advising a number of New Zealand's leading CEOs, including working with the Movac portfolio. Huge thanks to Auror for hosting and sponsoring this event! You can join the livestream here: [https://meet.google.com/trs-aggn-xxk](https://meet.google.com/trs-aggn-xxk). As always the livestream will kick off from just before 6pm. Note that our host venue has asked that we send you the exact location of the event on the day a couple of hours before the start time - the venue is in the Britomart area. Those of you who have attended events at Auror before will know where it is!

Monthly working lunch for Columbus business owners. One specific topic, one to three actions you can run this week. You can be the best at what you do and still be invisible. If local buyers cannot find you, the phone does not ring. Marketing Monday Lunch + Learn is a monthly working lunch for Columbus business owners focused on building relationships, local networking, and local marketing. Every kind of local business welcome. No pitch round, no pressure, no upsell. **This month** Most local businesses pick one or two places to be visible and call it good. The result is inconsistent calls and a feeling that marketing is not working. We will walk through the three places every local business needs to show up, plus the fourth place most owners ignore that quietly produces the warmest leads. **What to expect** Doors open at noon. Order lunch and drinks at the cafe counter or bring your own. You get real conversation with other local owners and a focused marketing lesson. You leave knowing people and with one to three actions to run that week. The room is reserved through 1:30 PM. **Who this is for** Any local business owner who wants clearer marketing direction and real local relationships. Service businesses, retail, home services, professional services, online owners building local presence, anyone serious about being part of the Columbus business community. **Not the right fit if** You are here to pitch the room or recruit for an MLM. **Details** * Second Monday of every month * 12:00 to 1:30 PM * Good Cafe Easton, 4400 Easton Commons, Ste 150, Columbus, OH 43219 * Order lunch and drinks at the counter when you arrive * Free to attend, RSVP required, space is limited **About the host** Rita Suzanne is a local marketing strategist and the founder of Local Marketing Method. She runs Visibility is Profitability, the membership where local business owners build the system that keeps their phone ringing. Learn more at learnlocalmarketing.com. Register here: [https://www.eventbrite.com/e/1989964540509?aff=oddtdtcreator](https://www.eventbrite.com/e/1989964540509?aff=oddtdtcreator)

Join us for lunch and meet our very successful group. We are each others sales team...always looking for referrals for our members. If you are looking for new clients, let us help you out! Bring your business cards and brochures to share with us. We have a speaker each week so that we can learn about their business. Because we have only one member per business, we have many of the spots filled. However, we are specifically looking for an estate attorney, a handyman/electrician, and an event planner. We have referrals for you! All visitors are welcome. Any questions contact [pmarchio@farmersagent.com](mailto:pmarchio@farmersagent.com)

Want to be a speaker? submit your talk to our Call for Presenters!!! https://sessionize.com/azure-cbus-2026/

We're planning a hands-on technical session focused on building AI solutions in ServiceNow - think skills, agents, and real-world use cases. If you’re curious about AI on the platform, RSVP now and stay tuned for more details. Let's build together!

**Practical Curiosity: Learning from Everyday Data** How do we actually get better at utilizing our day-to-day data? Fancy dashboards and complex models might look nice and draw attention, but that’s not where most of us spend our time. In fact those shiny outputs frequently sit unused, while the real insights are drawn from the analyst’s daily practice. Sometimes it’s as simple and as powerful as noticing that a segment is shrinking, a channel is underused, or certain links keep getting all the clicks. There’s many different places that the spark of insight can come from, but you have to keep your head in the data and know where to look. In this session, we’ll explore real-world examples of how segmentation, testing, and click behavior can uncover practical digital marketing opportunities. You’ll leave with inspiration for your own use cases, along with a few simple ways to ask better questions, spot meaningful patterns, and make smarter decisions without overcomplicating it. **About Our Speaker:** [Elaine Armbruster](https://www.linkedin.com/in/elainearmbruster/) is a Director of Digital Experience at the [American Diabetes Association](https://diabetes.org/), where she focuses on using data and insights to create smarter, more effective digital experiences. A lifelong Columbus resident, she has built her career in email marketing and the broader digital user journey, and is finding she most enjoys working in the messy middle where systems, data, and big ideas don’t quite line up yet. Thanks to our 2026 sponsors: [Clarivoy](https://www.clarivoy.com), [What Box Consulting Group](https://www.whatboxconsultinggroup.com), [Conductrics](https://www.conductrics.com), and [Piwik PRO](https://piwik.pro) More info at [cbusdaw.com](https://cbusdaw.com)

Come and grow your business by meeting these other business professionals. We can help you expand your customers.

Our monthly PHP meetup. A virtual shindig courtesy of Zoom. Check back here for the details around 6:15 pm