Business Intelligence & Data Warehousing

Welcome to the Winterthur Badminton Meetup! 🏸👊😉🍻 We’re an international group created for badminton fans in and around Winterthur. Open to Expats and Swiss folks who want to train and socialise with fellow ‘badmintonists’. Or perhaps you’d like to learn the sport and meet new people? Whether doing it for fun or fitness, the idea is to enjoy and have a great (kickass) midweek. And everyone is welcome to join us for a postgame drink or two! See yah! 😊 Important: We ask everyone to respect others who wish to play. That means dropping out if you won’t make it to the game by updating your RSVP. Keep in mind: RSVPs close at 21:00 two days before the event to give others enough time to plan. Anyone on the RSVP list who did not show up at the event is considered a "no-show". No-shows will still have to pay the shared cost of the court and shuttles. We keep track of no-shows and deprioritise them in future games. Please try your best to pay on the same day by Twint or in cash. With Twint, write in the comment the date and your name for reference. Cost will be around 12-20 CHF, depending on the amount of players joining and if we have to rent 1 or 2 courts. Note: If it's your first time joining, please send me a message for more details and to confirm your spot in the game. Otherwise, regular players will be given priority. Cheers, Elias

*This event is local and held in German and English* **Our casual Bitcoin Zurich Meetup is for newcomers and veterans alike.** Open discussion, no organised speakers or topics. Feel free to discuss all sorts of Bitcoin topics. Please refrain from investment seeking, sales or unsolicited advertisement of any kind. We appreciate reliable people who show up when registered or cancel their registration when they change their mind ;-) The location manager of INSIDER BAR asks for reliable number of reservations. Please maintain your registrations accordingly. Thank you! *\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\* Don't be a NO SHOW ! \*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\** Consumption to be paid at the Bar individually. The Bar team is orange pilled and take Bitcoin Tipps over Lightning. **Unser zwangloses Bitcoin Zürich Meetup ist für Neulinge und Veteranen gleichermassen geeignet.** Offene Diskussion, keine organisierten Redner oder Themen. Du kannst gerne über alle möglichen Bitcoin-Themen diskutieren. Bitte unterlasse die Suche nach Investitionen, Verkäufe oder unaufgeforderte Werbung jeglicher Art. Wir freuen uns über verlässliche Teilnehmer, die sich anmelden oder abmelden, wenn sie ihre Meinung ändern ;-) Der Locationmanager der INSIDER BAR bittet um eine zuverlässige Anzahl von Reservierungen. Bitte halte deine Anmeldungen entsprechend aktuell. *\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\* Don't be a NO SHOW ! \*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\** Der Verzehr ist an der Bar individuell zu bezahlen. Das Bar-Team ist orange gepillt und nimmt Bitcoin-Tipps über Lightning entgegen.

**We welcome you to our first AI Meetup Roundtable session.** AI is moving too fast for passive learning. The interesting questions aren’t “what can models do?” anymore, they’re *what should we build next, how do we ship it fast, and what actually creates leverage?* This roundtable is open to **everyone**, whether you’re in **engineering, product, sales, marketing, operations, or founding a company**. If you’re actively navigating this shift (or want to start), you belong in the room. No slide decks. No pitches. No spectators. Just a focused conversation with people who are building, experimenting, selling, and operating in the new reality, and who see things differently than you do. Expect real talk on: * what’s working (and what’s hype) * agents, workflows, and tooling in the wild * product + business model shifts driven by AI * execution strategies in a world of cheap building Bring questions, opinions, and experience. Leave with sharper mental models and stronger connections. **NOTE:** As we have to make a reservation at the venue we must reduce the number of no-shows as much as possible. We limit the number of seats to 10 people for the first event, if demand is high we will increase it on later events. **ONLY CLICK ATTEND IF YOU WILL SHOW UP**. Also since the venue is so kind to reserve a big table for us, they would appreciate it if you also **have a few drinks and enjoy a nice meal with us**! Also make sure to join our Telegram group for good discussion outside the roundtable: https://t.me/a3_muc \-\-\-\-\-\- **Willkommen zu unserer ersten AI Meetup Roundtable Session.** AI entwickelt sich zu schnell für passives Konsumieren. Die spannenden Fragen sind nicht mehr „was können Modelle?“ sondern: *Was sollten wir bauen? Wie shippen wir schnell? Und was erzeugt echten Hebel?* Diese Session ist offen für **alle**, egal ob du aus **Engineering, Produkt, Sales, Marketing, Operations** kommst oder **ein Unternehmen gründest**. Wenn du diesen Wandel aktiv mitgestalten willst (oder gerade erst einsteigst), bist du hier richtig. Keine Slides. Keine Pitches. Keine Zuschauer. Sondern ein Gespräch mit Leuten, die bauen, experimentieren, verkaufen und in dieser neuen Realität operieren und die Dinge anders sehen als du. Wir sprechen u.a. über: * was funktioniert (und was nur Hype ist) * Agents, Workflows & Tools aus der Praxis * Produkt- und Business-Model-Shift durch AI * Execution-Strategien in einer Welt, in der „Bauen“ billig ist Bring Fragen, Perspektiven und Erfahrungen mit und geh mit schärferen mentalen Modellen und starken Connections nach Hause.

**[⚠️ >>Ticket needed (click here)<<](https://link.social-circle.ch/YHA7) or** **[tickets.social-circle.ch](https://tickets.social-circle.ch/)** 🎉 **Pub Quiz Night** 🎉 Join us for a night full of **mind-bending questions**, **unexpected twists**, and **more laughs than right answers** (probably). Whether you're a trivia wizard or just really good at pretending you know stuff, this night’s for you! Join our whatsapp group for updates on this event: [https://link.social-circle.ch/vo0l](https://link.social-circle.ch/vo0l) 📍 **Location:** BOHO 💰 **Price:** 15.- (includes tasty snacks + a prize for the winning team 🍾) 👥 **How Teams Work:** 🔹 Got a crew? Awesome, bring your squad and show us what you've got! 🔹 Looking to mingle with singles? We’ve got you! → Think 2 girls + 2 guys = the perfect cocktail of brainpower and awkward icebreakers 🔹 Not single? No problem! We’ll still team you up with some brilliant minds and maybe a few terrible guessers for balance 🏆 **What’s in it for you?** Glory, bragging rights, and the sweet, sweet taste of Prosecco-fueled victory. 💬 **Come for the trivia, stay for the chaos.** Spots are limited, so grab your seat before your smarter friend does! 🎟️ ​P.S. Pictures might be taken during the event, if you do not want it please let the organizer know. Tickets are non-refundable. **Want more events like this? Join our WhatsApp community:** [https://link.social-circle.ch/sVZD](https://link.social-circle.ch/sVZD)

Are you working on a side hustle, launching your own app, or building an online business? If so, join our **Shipped Meetup!** This group is for **bootstrappers, side hustlers, and independent founders** looking to exchange ideas, get feedback, and support each other on the journey to building profitable businesses without venture capital. What we do each meetup: **\- Share success stories / progress** **\- Meet others via speed dating** **\- Present projects** **\- Ask questions** This isn’t a typical networking event, there are **no sales pitches, no fees, just real conversations and support** from like-minded entrepreneurs. If that sounds like something you’d be interested in, join us for our next meetup! Let’s build a thriving indie community together. Looking forward to seeing you there! Also, feel free to join our socials using the links below👇

**AI Essentials for Product Managers (beyond the basics)** (Prices go up on May 15!) AI is reshaping product management, from how we discover problems to how we ship and improve features. This hands-on, one-day workshop goes beyond the basics: you'll sharpen how you run AI-assisted discovery, scale your own and your team's productivity with agents and automations, and learn how to build AI-powered products where the real work is no longer building the prototype but deciding when the output is good enough to ship. **Who is this for?** * Mid to senior product managers who already use AI and want to level up * PMs leading discovery or delivery on AI-powered features * Product people who want frameworks that hold up under real product pressure, not demo-ware **Course Content** *AI-Assisted Product Discovery.* We'll look at how discovery itself changes when agents can set up and maintain a research repository, synthesize qualitative insights, and run quantitative analyses alongside you. We'll talk candidly about discovery slop, research that looks shiny but is actually shitty, and how to avoid producing it. You'll practice using vibe coding from a discovery lens: choosing the right thing to test, picking the right kind of prototype, and setting it up so it delivers real signal in a live setting rather than just looking impressive in a demo. *Scaling Productivity with AI.* From building your own AI agents to designing automations across your stack, you'll learn how to spot the highest-leverage use cases in your daily work and your team's workflows, and how to actually set them up pragmatically with the tools you already use. *Building AI Products.* Shipping AI products changes what product management looks like. You often have a feasible prototype on day one; the real challenge is improving the output, handling non-determinism, and deciding when it's good enough to launch. We'll go hands-on with the building blocks that make this tractable: evaluations, observability tooling, and the product decisions around them. *Driving AI Transformation.* Getting good at AI as an individual PM is one thing; shifting an entire product organization is another. Julia will share how she is leading AI transformation at the SaaS startup she works at: how she moved the mindset of the organization, built momentum for innovation, and keeps the company on the front foot instead of waiting to be disrupted. You'll take away a clearer picture of what your role can look like in that shift, and how to start driving it from where you sit today. Throughout the day you'll work through concrete product scenarios, cut through the hype, and leave with frameworks and tools you can apply the very next day, whether you're improving how you discover, how you work, or what you ship. Throughout the day, Julia will weave in lessons from driving AI transformation inside a SaaS startup, so you leave with perspective on both the craft and the organizational shift around it. To make sure everyone arrives on the same footing, you'll receive around 2 hours of pre-workshop video material covering AI literacy essentials: how LLMs actually work, their risks and limitations, and the fundamentals of prompt engineering. The workshop itself then starts where the basics end. **What you cannot expect** * A deep dive into vibe coding as a craft. We will vibecode, but through a product discovery lens, not as a goal in itself. * A prompt engineering course. The pre-work covers the fundamentals so we can spend the day on harder, more product-specific problems. * Superficial blabla. We go into the real struggles of doing product management with and around AI, not the hype reel. “With Julia’s clarity, hands-on guidance, strong visuals and buzzword-free examples, the spark was unmistakable. She debunked the myths, demystified AI and left everyone excited to try it in product management. A real rockstar workshop.”Melanie Wyssen-Voß, Vice President Product FACT24 **COMBI-TICKETS** This workshop can be bought in combination with the Product Academy SUMMIT at a reduced rate on [our conference webite](https://eventfrog.ch/en/p/courses-seminars/vocational-education/ai-essentials-for-product-managers-workshop-7392202884182503088.html). (Prices go up on May 15, 2026!) **YOUR TRAINER** Julia Bastian is a Product Leader with more than nine years of experience building and scaling digital products and driving innovation. As VP Product at Alasco, a venture-backed proptech company, she scaled the product and engineering organization from 5 to 50 people and built strong thought leadership around B2B product discovery. Today, she leads Alasco’s AI transformation, ensuring the company harnesses AI to stay ahead of disruption and deliver real customer value. Alongside her leadership role, Julia works as an AI educator and consultant. Her goal is to accelerate product managers’ AI learning journey by making the topic approachable and lowering the entry barrier for those just starting out. Staying grounded in a real product environment is essential to her. She works hands-on on AI topics, from automating internal workflows to integrating AI agents into the product, rather than only talking about them from a consulting perspective. Julia has a special ability to visualize complex ideas, which helps her share her knowledge in a clear and engaging way and make difficult concepts feel simple and actionable.

**Liberating Serious Play - LS meets LSP** HERZLICH WILLKOMMEN in unserer LS User Group! Was passiert, wenn Liberating Structures auf Lego Serious Play trifft? Wenn ihr das gemeinsam mit uns erkunden möchtet, laden wir euch herzlich zu einem kreativen und spannenden Workshop in unsere LS Werkstatt ein. Zur Vorbereitung könnt ihr gerne Fragestellungen nach folgendem Schema mitbringen: **Wie sieht für mich das ideale [Thema] aus?** Wir freuen uns sehr, dass XEBIA (ehemals SwissQ) in Zürich uns erneut ihre Räumlichkeiten zur Verfügung stellt. Vielen Dank an XEBIA für die Unterstützung! Im Anschluss an das MeetUp laden wir euch zu einem Apéro ein. Wir freuen uns, wenn ihr dabei seid und Freunde oder Kollegen mitbringt.

A small in-person breakfast for founders and operators in Zürich to talk about what they are building, running, and figuring out right now. The idea is simple: coffee, breakfast, and one proper conversation with people who are building or running businesses here. This is not a panel, not a pitch event, and not formal networking. No one is presenting. No one is selling from the front of the room. It is just a small group conversation around what people are actually working through right now. We’ll keep the format simple: * quick introductions * what you are working on right now * one shared question for the table * open conversation over coffee and breakfast The group is intentionally small so everyone can actually speak and get to know each other. Everyone pays for their own coffee/breakfast. Good fit if you are a founder, operator, or someone actively building/running a business in Zürich and you prefer real conversations over pitching. Looking forward to meeting you.

Dear Data Wizards, We are looking forward to inviting all of you to our next meetup. **IF YOU WISH TO PARTICIPATE IN PERSON, PLEASE REACH OUT TO KRISTIAN DIRECTLY AS WE NEED TO REGISTER YOU IN THE CIRCLE.** **Topics** * What's New - Kristian * Data Quality Testing - Louis * Introduction to DAX User Defined Functions (UDFs) - Marco The session will be recorded and made available on YouTube --> [https://aka.ms/FabricUGYouTube](https://aka.ms/FabricUGYouTube) **Data Quality Testing** A hands-on introduction to data quality in the data warehouse context. The session highlights why data quality is business-critical, outlines different types of tests, explains the distinction between syntactic and semantic validations, and demonstrates how to integrate a step-by-step testing strategy into existing data pipelines. Covering everything from quick wins to advanced monitoring approaches, in a tool-agnostic manner. **Introduction to DAX User Defined Functions (UDFs)** A user-defined function is a DAX formula with parameters that can return values or tables. Parameters can be passed by value or by expression. In this session, you will learn how to define and consume user-defined functions in your semantic model, how to share them in different models, and how to use function libraries created by the community! **Sponsor** We are happy to share that this meetup is kindly sponsored by our partner Altyca, who is hosting the apéro for this event. A big thank-you to Altyca for supporting the Fabric & Power BI community and helping us create a great setting for learning, discussion, and networking. **Good to know** We want this group to be a safe environment that encourages open discussion, exchange of ideas and problems you may face. Therefore, we kindly ask that no members will leverage the information for unsolicited acquisitions of new customers or projects. This group builds on trust, and without it we cannot learn from each other and excel on this topic. **Want to be a presenter?** We are always looking for new speaker. If you are interested and would like to show something to the Power BI Meetup Group please feel free to contact us!

**Registrierung ist erforderlich. Bitte unter folgendem Link registrieren:** **[https://pretix.eu/ireb/chzh06/](https://pretix.eu/ireb/chzh06/)** **Sprache des Meetups: Deutsch** \-\-\- Dieses **IREB Community Switzerland Meetup** bringt Menschen zusammen, die sich für **Requirements Engineering** und **KI** begeistern. Freue dich auf Vorträge über KI, ihre Qualitätskriterien und ihren Nutzen im Kontext des Requirements Engineerings. \-\-\- ### **🚀 Warum teilnehmen?** * **Lerne IREB, die lokale Community Schweiz und Xebia kennen** * **Erhalte exklusive Einblicke** von erfahrenen Experten * **Diskutiere** die Rolle von KI im RE * **Knüpfe neue Kontakte** beim Networking bei Getränken und Snacks * **Erhalte Einblick** in die MeetUp Serie "Digital Products Club" von Xebia \-\-\- ### **🗓️ Programm** **Beginn: 18:00 Uhr** * **18:00–18:15 Uhr** Eröffnung durch die IREB Community Switzerland * **18:15–18:20 Uhr** Begrüßung durch Xebia * **18:20–18:50 Uhr** **Yannik Hauser \| bei rete AG** *„Requirements* *Engineering in Zeiten von Agentic AI“* * **18:50–19:20 Uhr** **David Krauer \| Xebia AG** *„Slopmachine? Prototyping zwischen AI und kreativer Designarbeit“* * **19:20–20:00 Uhr** Podiumsdiskussion *„Warum dreht sich alles um KI?“* * **Ab 20:00 Uhr** Apero & Networking

Engage with **thought-provoking keynotes**, participate in **interactive sessions**, and **network** with industry leaders and fellow product enthusiasts. Whether you're a seasoned professional or just beginning your journey in product management, this half-day conference offers learning opportunities for all levels of expertise. Tickets cover refreshments and snacks during breaks, as well as a networking Apéro at the conference's conclusion. Tickets are non-refundable, and the agenda is subject to change. By purchasing a ticket, you acknowledge that photos may be taken during the event. If you prefer not to have your photo shared, please contact the organizer. **Interested in a combi ticket for the SUMMIT and our pre-conference workshop "[AI Essentials for PMs](https://eventfrog.ch/en/p/courses-seminars/vocational-education/ai-essentials-for-product-managers-workshop-7392202884182503088.html)"** with Julia Bastian? You can get it [via Eventfrog](https://eventfrog.ch/en/p/courses-seminars/vocational-education/ai-essentials-for-product-managers-workshop-7392202884182503088.html). The **Leadership Brunch** is an exclusive and intimate gathering designed specifically for leaders overseeing teams of three or more Product Managers. This ticket can only be purchased [via Eventfrog](https://eventfrog.ch/en/p/courses-seminars/vocational-education/ai-essentials-for-product-managers-workshop-7392202884182503088.html). **CONFERENCE LINE-UP** *** TIM HERBIG (Product Coach and Author of *Real Progress,* Hamburg): **Improving your Product Strategy in Real Time** Product Strategy doesn’t have to be this mysterious, monolithic artifact others get to work on and you don’t get clarity from. When we turn from frameworks and slides to the fundamental questions strategy needs to answer, a new possibility of pragmatic decision-making emerges – No matter your company size, industry, or job title. In this workshop-from-the stage, we will create clarity for your product strategy challenges by tackling them live and in real-time in Miro. Be prepared to come with your real-life questions, and leave with clarity on your next step. DOMINIQUE JOST (Head of Product at Doist, Bern): **End-to-End PM or End-of PM?** No hype. No hero stories. Just the practical, unfiltered lessons from [Doist](https://www.doist.com/)’s (makers of [Todoist](https://www.todoist.com/) and [Twist](https://twist.com/)) shift toward end-to-end PMs, and what AI is and isn’t changing about the craft. If you want a grounded, and messy view of what PM work will look like in the next few years, this talk is for you. JULIA BASTIAN (Product Lead Innovation & GenAI at Alasco, Munich): **From lagging metrics to leading decision - How B2B teams can lead with qualitative data** In B2B companies, sales often drives product decisions—not because it’s the best path, but because product teams lack the data to challenge it and steer confidently themselves. Unlike B2C, B2B data is often slow, sparse, and arrives too late to drive real-time learning. The result? Product managers feel stuck— aware that the current approach isn’t delivering impact, but unsure how to change a system that keeps them reactive. This talk is a call to action for B2B product teams ready to lead again. You’ll leave with four practical actions to shift the dynamics in you organization tomorrow! At the heart of this shift is qualitative data—not just as a source of deep insight, but as a foundation for building up organizational gut feeling. We’ll dive into practical techniques for gathering, sharing, and acting on qualitative data—and why organizational learning is the true unlock for product-led growth in complex B2B environments. STEPHANIE HÜRLAND (Head of AI Products and Strategy at ZDFSparks): **Two worlds, one role** – **AI Product Management through client and provider lenses** AI product management is shaped by two fundamentally different perspectives: the viewpoint of product teams defining needs, goals, and strategic direction, and the viewpoint of those responsible for designing, building, and delivering the actual AI solution. Both perspectives influence how decisions are made, how value is defined, and how complexity and uncertainty are managed throughout the product lifecycle. The session provides an overview of the key differences and shared challenges between these two perspectives, and highlights what successful AI product management requires when navigating both. The session includes practical examples that illustrate how different perspectives influence the way AI products are shaped, evaluated, and developed. SEBASTIAN CASTANEDA (former Team Lead at Foodora, Vienna): **Driving growth with limited engineering capacity: How creative experiments lifted Foodora's tips by 60%** Foodora Austria raised rider tips by 60%, while facing a challenge: after a couple of complex iterations and proper A/B tests, engineering capacity became limited. In this talk, we’ll go through the experiments they ran, including the trade-offs and challenges, learning what worked and what didn’t. We will explore how small UI tweaks, working with data, and understanding the cultural context can drive growth, even if you do not have a large analytics team or advanced testing tools. FLORIAN BONNET (VP Solutions & Growth at Veriff): **How to turn oproduct work into revenue outcomes with KPI trees** Product teams often track many metrics but struggle to clearly connect their work to business impact. This talk introduces North Star Metrics and KPI Trees as a practical framework for understanding product performance, customer behavior, and the levers that drive revenue outcomes. Florian will walk through how effective KPI Trees are structured, how North Star Metrics are typically defined across different contexts, and why this approach works for organizations of any size or model. Through concrete examples, you’ll see how KPI Trees can go beyond performance tracking to help translate product metrics into the language of business — bridging the gap that often exists between product teams and leadership. You’ll leave with a clearer mental model of how outcome-driven product organizations connect day-to-day work to measurable business results. Thank you to our sponsor [On](https://www.on.com/) for hosting us again and to [airfocus by Lucid](https://airfocus.com/) as well as [89grad](www.89grad.ch) for sponsoring the event!

Dear enthusiast for knowledge and business growth, I invite you to one of the most important events of 2026 for Romanian-speaking leaders and entrepreneurs in Switzerland. The event will be translated in English.[EventFrog](https://eventfrog.ch/de/event/7435650375623924069/preview.html) Here are the details: 📅 June 13, 2026 📍 Grand Casino Luzern – with a stunning view over the lake, right in the heart of Switzerland 🎯 Theme: Your Business – Next Level It will be a full-day experience (9:00 – 17:30), dedicated to leaders and entrepreneurs who already have 2–3 years of activity in Switzerland and feel that the time has come for a strategic step forward. What this experience brings, in concrete terms: 🎤 Andy Szekely – strategic clarity, positioning, differentiation, and identifying real scaling opportunities in a mature market 🎤 Roxana Szekely – alignment, confident decision-making, and the courage to take action 🎤 Local entrepreneurs – real-life experiences about growth, scaling, launching their own products, and overcoming challenges specific to the Swiss business environment This event is not just about gaining inspiration to work better. It’s about applied inspiration. It’s about clarity for the next 2–3 years of your business. And about that spark of courage that drives you to act differently in order to build your future. 🔹 The event is limited to 100 participants, to maintain relevant, high-quality conversations. 🔹 Lunch and coffee break refreshments are included, so you can fully focus on the experience and networking. 👉 You can reserve your spot here: [https://eventfrog.ch/de/event/7435650375623924069/preview.html](https://eventfrog.ch/de/event/7435650375623924069/preview.html) See you in Lucerne! Ana Maria

Engage with **thought-provoking keynotes**, participate in **interactive sessions**, and **network** with industry leaders and fellow product enthusiasts. Whether you're a seasoned professional or just beginning your journey in product management, this half-day conference offers learning opportunities for all levels of expertise. Tickets cover refreshments and snacks during breaks, as well as a networking Apéro at the conference's conclusion. Tickets are non-refundable, and the agenda is subject to change. By purchasing a ticket, you acknowledge that photos may be taken during the event. If you prefer not to have your photo shared, please contact the organizer. **Interested in a combi ticket for the SUMMIT and our pre-conference workshop "[AI Essentials for PMs](https://eventfrog.ch/en/p/courses-seminars/vocational-education/ai-essentials-for-product-managers-workshop-7392202884182503088.html)"** with Julia Bastian? You can get it [via Eventfrog](https://eventfrog.ch/en/p/courses-seminars/vocational-education/ai-essentials-for-product-managers-workshop-7392202884182503088.html). The **Leadership Brunch** is an exclusive and intimate gathering designed specifically for leaders overseeing teams of three or more Product Managers. This ticket can only be purchased [via Eventfrog](https://eventfrog.ch/en/p/courses-seminars/vocational-education/ai-essentials-for-product-managers-workshop-7392202884182503088.html). **CONFERENCE LINE-UP** \*\*\* TIM HERBIG (Product Coach and Author of *Real Progress,* Hamburg): **Improving your Product Strategy in Real Time** Product Strategy doesn’t have to be this mysterious, monolithic artifact others get to work on and you don’t get clarity from. When we turn from frameworks and slides to the fundamental questions strategy needs to answer, a new possibility of pragmatic decision-making emerges – No matter your company size, industry, or job title. In this workshop-from-the stage, we will create clarity for your product strategy challenges by tackling them live and in real-time in Miro. Be prepared to come with your real-life questions, and leave with clarity on your next step. DOMINIQUE JOST (Head of Product at Doist, Bern): **End-to-End PM or End-of PM?** No hype. No hero stories. Just the practical, unfiltered lessons from [Doist](https://www.doist.com/)’s (makers of [Todoist](https://www.todoist.com/) and [Twist](https://twist.com/)) shift toward end-to-end PMs, and what AI is and isn’t changing about the craft. If you want a grounded, and messy view of what PM work will look like in the next few years, this talk is for you. JULIA BASTIAN (Product Lead Innovation & GenAI at Alasco, Munich): **AI Discovery Slop - The research that looks shiny but is sh\*tty** AI has made discovery output faster and shinier than ever. But fast and shiny is not the same as deep and true. Real discovery is about finding contradictions, sitting with complexity, and synthesising and not about smoothing everything into a polished blur. Product people have stopped thinking. And nobody notices because the output looks great. But product sense is built through thinking, not through consuming. This talk is about what real discovery looks like in the age of AI - for both B2B and B2C companies. Stop consuming shiny discovery slop. Start thinking again. STEPHANIE HÜRLAND (Head of AI Products and Strategy at ZDFSparks): **Two worlds, one role** – **AI Product Management through client and provider lenses** AI product management is shaped by two fundamentally different perspectives: the viewpoint of product teams defining needs, goals, and strategic direction, and the viewpoint of those responsible for designing, building, and delivering the actual AI solution. Both perspectives influence how decisions are made, how value is defined, and how complexity and uncertainty are managed throughout the product lifecycle. The session provides an overview of the key differences and shared challenges between these two perspectives, and highlights what successful AI product management requires when navigating both. The session includes practical examples that illustrate how different perspectives influence the way AI products are shaped, evaluated, and developed. SEBASTIAN CASTANEDA (former Team Lead at Foodora, Vienna): **Driving growth with limited engineering capacity: How creative experiments lifted Foodora's tips by 60%** Foodora Austria raised rider tips by 60%, while facing a challenge: after a couple of complex iterations and proper A/B tests, engineering capacity became limited. In this talk, we’ll go through the experiments they ran, including the trade-offs and challenges, learning what worked and what didn’t. We will explore how small UI tweaks, working with data, and understanding the cultural context can drive growth, even if you do not have a large analytics team or advanced testing tools. FLORIAN BONNET (VP Solutions & Growth at Veriff): **How to turn oproduct work into revenue outcomes with KPI trees** Product teams often track many metrics but struggle to clearly connect their work to business impact. This talk introduces North Star Metrics and KPI Trees as a practical framework for understanding product performance, customer behavior, and the levers that drive revenue outcomes. Florian will walk through how effective KPI Trees are structured, how North Star Metrics are typically defined across different contexts, and why this approach works for organizations of any size or model. Through concrete examples, you’ll see how KPI Trees can go beyond performance tracking to help translate product metrics into the language of business — bridging the gap that often exists between product teams and leadership. You’ll leave with a clearer mental model of how outcome-driven product organizations connect day-to-day work to measurable business results. Thank you to our sponsor [On](https://www.on.com/) for hosting us again and to [airfocus by Lucid](https://airfocus.com/) as well as [89grad](http://www.89grad.ch/) for sponsoring the event!

Coupe du Monde 2026 - Suisse-Qatar [https://ambossrampe.ch/](https://ambossrampe.ch/) rdv sur place 20h30 au plus tard coup d'envoi : 21h

**The Behavior Gap: Where Products Win or Lose** Teams today have more data than ever, and yet many still struggle to understand why customers adopt, engage with, or abandon their products. Teams sprint, ship faster, and chase more signals… all while metrics stall and confidence drops. The missing piece isn’t more data. It’s often the behavioral insight between the metrics, explaining why the numbers move in the first place. Dashboards can tell you what customers did, but understanding why they did it (and how to influence what they do next) requires a deeper blend of insights. This session is about closing that gap. Drawing from real-world experience designing and scaling products as [ZoCo Design](https://zocodesign.com/)’s CEO, [Lacey](https://www.linkedin.com/in/laceypicazo/) will share how to cut through the noise and identify the insights that actually change behavior—moving people, and moving metrics. You’ll learn: * Why understanding customer behavior is a quant and qual challenge * How to spot the signals that actually predict behavior change * Where AI accelerates insight, and where it creates distraction * How to get meaningfully closer to customers, without adding more tools This talk reframes how to evaluate performance and identify what levers actually improve it, helping your team to make smarter bets with greater confidence. Every meaningful outcome is driven by behavior change. And when you know how to design for behavior, you stop guessing, and start building things that work. **About Our Speaker** [Lacey Picazo](https://www.linkedin.com/in/laceypicazo/) is the Founder and CEO of ZoCo, a healthcare product studio that turns complex, high-stakes ideas into products that drive real-world adoption. She partners with healthcare organizations to uncover critical care delivery insights, focus product strategy through behavior design, and build solutions that patients and providers actually use. Thanks to our 2026 sponsors: [Clarivoy](https://www.clarivoy.com), [What Box Consulting Group](https://www.whatboxconsultinggroup.com), [Conductrics](https://www.conductrics.com), and [Piwik PRO](https://piwik.pro) More info at [cbusdaw.com](https://cbusdaw.com)

Bring your business cards and network in person with other business professionals! Gold Star Referral Clubs is one of the most established professional networking organizations in the country, with multiple groups in central Ohio. Join us!

Topic to be announced. **THANK YOU** *Franklin University* for hosting our meetup! To learn more about *Franklin University*, please visit their website: https://www.franklin.edu/ **DIRECTIONS** Franklin University Fisher Hall 300 E. Main St, Columbus, OH 43215 Map: https://maps.app.goo.gl/jxjBA2hUmS5qrvhq8 Parking is FREE! Please park in Lot C in front of Fisher Hall. See attached map. NOTE: Map the address only. When mapping with Google Maps it may use the Fisher Hall at OSU, which is NOT correct. **Want to sponsor the pizza and/or bar tab?** Please contact me if you would like to sponsor this meetup's pizza and/or bar tab: angelo@mandato.com

Join the Columbus AI community for a special event. **Battle of the Personal Agents** is your chance to see what people are actually building with AI agents and personal automation systems. Whether you’re running OpenClaw, Hermes, or a completely custom solution, bring your agent and show the community how it works. We’re interested in real-world implementations: the problems your agent solves, how you use it day-to-day, how it’s hosted and managed, how you built it, and why you’ve chosen to keep using it. Live demonstrations are encouraged, so be prepared to show your code, architecture, workflows, and your agent performing real tasks. This is less about polished presentations and more about sharing practical experience, comparing approaches, and learning from one another. If you’d like to present, please contact Chris Slee (via meetup) before the event so we can allocate enough time for everyone’s demonstrations. Come ready to show what you’ve built, discover what others are doing, and maybe find a few ideas worth taking home. Whether you’re deep in the field or just getting curious, come connect with others building and exploring AI in Columbus. Sponsored by [Transform Labs](https://www.linkedin.com/company/transformlabs/) Sign up also accessible via [Transform Labs Luma](https://luma.com/transformlabshq)

Our group focuses on referral marketing and business networking to help each other grow and thrive in the local business community. We have passed over $2.6 million dollars to each other! Bring your business cards, share your story and see your opportunity to gain new business. Our speaker this week is Jim Wilkin, Keller Williams. Jim has strong communication, negotiation, and market knowledge skills. He is organized, reliable, and dedicated to providing excellent customer service. Jim will let us know the current state of the market and what to expect in the coming months. All visitors are welcome. Any questions contact [pmarchio@farmersagent.com](mailto:pmarchio@farmersagent.com)

## 🤝 Host Information A co-hosted event by ProductTank Columbus & Women in Product Columbus 💡 About the Workshop AI adoption is stalling across organizations — not because of a lack of motivation or tools, but because it's fundamentally a behavior design challenge. This hands-on workshop applies proven Behavior Design models and methods to help you move from a vague organizational wish to boost AI adoption to 3-5 concrete, testable interventions you can act on starting tomorrow. Whether you're a product manager, on a product team, or just someone trying to get AI to actually stick at work, you'll leave with a clear picture of what's worth focusing on, what to ignore, and how to drive real, sustained adoption — no guesswork required. 🛠️ What to Bring Laptop: Fully charged and ready to go. AI Assistant: Have your favorite AI assistant pulled up. (Dom will be using Claude, but feel free to use whichever assistant you prefer!) 🍕 Logistics & Perks Food & Drink: Pizza and drinks provided! Parking: Plenty of free spaces available on-site. ###

Couldn't make Knowledge? Or want to debrief the dancing robots or Autonomous Workforce? Join us for a Knowledge '26 recap, insights sharing, a couple rounds of golf, and fun at Topgolf. As always, drinks and food will be provided. More details to come — mark your calendar, RSVP, and save your spot today!